Sat.Jun 19, 2021 - Fri.Jun 25, 2021

How to identify and re-engage lapsed customers


Customer re-engagement is essential for all marketing teams, everywhere. No matter your industry, sector, or vertical, it’s always going to be cheaper and more efficient for you to convert existing customers than recruit new ones. .

Taking Back Control: Effective Steps for Marketers to Stay Ahead of the Cookie Curve


The end of third-party cookies is the beginning of your high-quality, sustainable intent data strategy. Here are effective ways to get into action today and build your data-led competitive advantage.


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Let’s talk ABM: 25 lessons from 25 ABM leaders


15 months and 25 Let’s talk ABM interviews. It’s quite something to look back and review the enlightening conversations I have had with 25 Account-based Marketing leaders.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Apology Email: When, Why & How To Send One (With Examples)


Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with another email, granting you caught the error right away.

More Trending

Make It Super Easy to Buy From You

Tomorrow People

As details on their new product were coming into focus, one challenge the Airthings team faced was how to showcase many compelling View Plus features on a website page with efficiency. Why Settle for "Good Enough?".

Buy 156

Q&A: How Cisco Creates Customer-Generated Content at Scale


In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand.

5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts


Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing.

Top Sales KPIs for Your B2B Sales Reps


Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. The solution? Set crystal clear key performance indicators (KPIs) from the get-go.

Sales 130

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How to Create a B2B Buyer Persona – Six Key Dimensions


There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable.

86% of Marketers Are Making Customer Experience a Top Priority

KoMarketing Associates

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months.

How Artificial Intelligence Can Help Your Emails Reach The Inbox


Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand.

Help 195

Why Content Distribution is Hard (and Tips for Making It Easier)

Marketing Insider Group

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

How To Make Your Marketing Campaigns More Engaging


Contributed post. Creating engaging marketing campaigns should be a priority for every business. Prospect engagement is the key to building brand awareness and moving leads along the path to conversion. When done well, such campaigns can keep your brand top of mind for an extended time.

23% of Marketers Still Struggling to Produce Relevant Content

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that many of them are still struggling to deliver relevant content to their customers and prospects.

What is CTA in Email Marketing?


Among the most crucial components of an email marketing campaign is the call to action, often known as the CTA. A call-to-action email button or link that captures the attention of a subscriber and urges him or her to take action.

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Summer Vacation Reading


As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my break. One has inspired me to re-think my column and its timing. So for the summer months.

Aging 104

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Create an Ultimate Guide to Showcase Your Thought Leadership

Marketing Insider Group

You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.” . Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place.

Tips for Using Data to Elevate Sales and Marketing Efforts

Launch Marketing

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. Today, data powers marketing efforts.

Sales 82

What is CASL (Canadian anti-spam law)?


Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam.

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The Swoosh Recovery Continues


Last year early in the recession, there was quite a debate about what shape the U.S. economy pandemic recovery would take. The two candidates that got the most support were a V-shaped recovery and a swoosh-shaped one.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Content Marketing Institute

The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel.

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Relationships of all types take work. Imagine striking up a new friendship, only to ignore all of that person’s texts and phone calls, and then to feel angry when they no longer want to be your friend.

LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth


LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects.

How Virtual Events Can Outperform In-person Events to Drive Sales


It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.