Sat.Apr 16, 2022 - Fri.Apr 22, 2022

Use your Passion for Data to Join the Data-vangelist Movement

Vision Edge Marketing

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work.

7 Signs It’s Time to Outsource Your Blog Content

Marketing Insider Group

Your company needs a great blog. Yes, needs. Blogs are becoming a competitive necessity much in the same way websites emerged in the early 2000s. Nearly every business in both the B2B and B2C sectors are incorporating blogs in some way into their larger digital marketing strategy.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year.

PR 97

Email Newsletter Design: 5 Things to Consider [With 11 Examples]

SendX

Good newsletter design is about creating a positive experience for the readers. Design can influence the way we feel and the decisions we make. For example, when you see a cluttered email with hundreds of colors, you want to close it and move on to something else.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Report: In-Person B2B Marketing Event Cancelations Continue to Fall

KoMarketing Associates

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions.

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Five Social Proof Best Practices for 2022

Webbiquity

Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.

5 Ideas To Make Your Content Accessible to All

Content Marketing Institute

Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen. Continue reading → Company News

Report: B2B Content Consumption Rises Amid the Absence of In-Person Events

KoMarketing Associates

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year.

Report 186

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on your marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results that are tricky to quantify.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Can A Web Browser Improve Transparency and Trust in Digital Marketing?

Biznology

For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy.

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Using Paid Media in 2022 to Hire Smarter

Navigate the Channel

Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s jobseekers more specific about what they’re looking for in a potential employer, but they have plenty of options to choose from.

How to Easily Create a Contact Form Popup in WordPress

Optinmonster

Are you looking for an easy way to create a contact form popup for your website? Contact forms help visitors get in touch with you easily. But many visitors refrain from going to the contact page for submitting details. A good solution is to place the forms inside popups.

Engaging Online Audiences at Events: 3 Strategies

Marketing Insider Group

So, you’ve decided to host a virtual or hybrid event. You’ve spent weeks pouring over the details, from lining up entertainment, to marketing the event far and wide , to creating a pain-free registration process.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Attracting and Retaining the Best Talent: What’s Your Message?

Biznology

Attracting and retaining the best talent is challenging for everyone these days, with the Great Resignation and unemployment at record lows. Your message can either make you the clear choice or send your candidates somewhere else.

How To Use Agile Marketing for a More Productive (and Happier) Content Team

Content Marketing Institute

Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started. Continue reading → Company News

27 Abandoned Cart Email Subject Lines PROVEN to Convert (2022)

Optinmonster

Are you looking for the best abandoned cart email subject lines to convert more customers? Abandoned cart emails are an effective marketing strategy to convert abandoning users into paying customers. In order for those emails to work, your customers have to open those emails in the first place.

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6 Ways Small Businesses Are Celebrating Earth Day

Buffer Marketing

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

On average, customers engage with nine different channels in their buying process before making a purchasing decision. Communication preferences have changed over the past few years.

4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think.

Help 88

Why You Should Be Using Responsive Email Templates

Litmus

In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It’s up to email marketers to deliver the same experience no matter where their message is read.

I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

Buffer Marketing

For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

4 Ways a Real Estate Content Writer Can Help Close More Deals

Roketto

Remember the 80s? Big hair, spandex, neon colours, and mullets were commonplace. Oh, and really good rock music. Featured Content Marketing

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Key Skills for Adapting to the Times of AI Copywriting

Anyword

Artificial intelligence (AI) has made some huge strides in recent years, with no sign of it slowing down anytime soon.

How To Bring Big Word-of-Mouth Content to Your Marketing

Content Marketing Institute

Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team. Continue reading → Company News

Mother's Day Emails- Not a Vacuum Cleaner in Sight!

TowerData

It's the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. Email Marketing

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

Maximize your returns with strataQED's new Nested Forecasting module

ScanmarQED

Key features allow you to: View the direct and indirect effects of your marketing spend. Optimize against volume, revenue or profit. Target key periods to maximize returns.

Top 10 B2B Marketing Influencers You Should Be Following on Twitter 

Launch Marketing

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place.

The One Thing Content Marketers Love and Hate More Than Writing [Rose-Colored Glasses]

Content Marketing Institute

If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need. Continue reading → Company News