Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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5 Nurture Capabilities Every B2B Agency Needs to Ace

SWZD

Nurturing B2B leads today is really about nurturing complex buying collectives. These five must-have capabilities help B2B agencies deliver exponential outcomes for tech marketers.

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What Marketers Need to Know About Low-Code Websites

SmartBug Media

Low-code websites have skyrocketed in popularity in the last few years. And low-code tools are opening new opportunities for marketers to take control of their websites and connect with more leads. However, before you grab the first low-code platform available, it’s wise to take a minute to dig into the pros and cons of this technology. There are critical advantages and disadvantages to pure low-code websites, as well as ways to pick out the best low-code solutions to propel your marketing goals

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. And today’s buyers rely on five primary sources of information to make decisions. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

Are you using empathy in your marketing ? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

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B2B Marketers Now Turning to Data to Measure Their Success

KoMarketing Associates

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.

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Unlock the Power of Employee Advocacy in B2B Marketing

Marketing Insider Group

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized.

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Everything You Need to Know About AI Copywriting (& Get Your Content Team On Board Too)

Unbounce

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. A machine that writes emails, headings, landing pages, and more?! Madness! But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Imagine a world where you don’t have to agonize over every word , but rather plug your requirements into a machine —and presto!

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Report: Most B2B Event Marketers Focus on Customer Engagement

KoMarketing Associates

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%).

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A Prospect’s Pain Point: An Inconvenience or a Problem?

Zoominfo

An excerpt from “Sell Different!” by Lee B. Salz Just about every sales book ever written preaches the importance of salespeople finding pain and challenges that prospects are experiencing during discovery. When salespeople hear their challenges, they start licking their chops because they believe the door has opened to their solution. Unfortunately, many of them become disappointed when their deals never advance past the initial conversation.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

Are you using empathy in your marketing ? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

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A Guide to Star Ratings on Google and How They Work via @sejournal, @ChandalN

Search Engine Journal

Consumers tend to trust and buy from brands that have higher star ratings. Here's what you need to know for organic and local search. The post A Guide to Star Ratings on Google and How They Work appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 3 Strategic Pillars Behind Every Winning Content Strategy

Content Marketing Institute

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.

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Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. To discuss these upcoming changes, we invited Chad White, Head of research for Oracle Marketing Consulting, to join us on Real Time Banter.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

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Google’s Top 5 SEO Tools via @sejournal, @martinibuster

Search Engine Journal

Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces

Content Marketing Institute

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading → The post 22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces appeared first on Content Marketing Institute.

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The Complete Guide to Freelance Business Ideas

The Daily Egg

Every employee dreams of setting their own hours and building a business for themselves. But business ideas are hard to come by, The post The Complete Guide to Freelance Business Ideas appeared first on The Daily Egg.

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Tropical Island Digital Nomads

Biznology

The Wall Street Journal article Some People Worked From Home During Covid. These People Moved to a Tropical Island covers the growing number of Caribbean islands offering digital nomad visas and includes interviews with people taking advantage of these visas. . As the article chart below shows (click to enlarge), 7 Caribbean islands now have special, longer term visas for people choosing to work remotely from these islands (Bermuda isn’t in the Caribbean, but it’s close enough, an

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How to Write an Author Bio: E-A-T, SEO Tips & Great Examples via @sejournal, @dansmull

Search Engine Journal

Looking for author bio writing tips? Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an Author Bio: E-A-T, SEO Tips & Great Examples appeared first on Search Engine Journal.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams

Content Marketing Institute

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading → The post 13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams appeared first on Content Marketing Institute.

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The Complete Guide to Business Partnership Agreements

The Daily Egg

A business partnership agreement is a way to ensure both parties are protected as they step into a successful collaboration. This guide. The post The Complete Guide to Business Partnership Agreements appeared first on The Daily Egg.

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Follow the money: CMO budgets for martech and marketing operations

chiefmartech

As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. Hmm. That’s probably not the most flattering of metaphors. Okay, scratch that image. But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important.

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Google Shows How to Optimize for Beta Discover Follow via @sejournal, @martinibuster

Search Engine Journal

Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta The post Google Shows How to Optimize for Beta Discover Follow appeared first on Search Engine Journal.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Content Marketing Institute

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.

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The Complete Guide to Registered Agent Requirements By State

The Daily Egg

Need help with registered agent compliance? This extensive guide covers the registered agent requirements in all 50 states. Regardless of your location. The post The Complete Guide to Registered Agent Requirements By State appeared first on The Daily Egg.

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Email marketers don’t have time for shiny new things

Martech

I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.