Sat.Aug 28, 2021 - Fri.Sep 03, 2021

9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry.

5 Nurture Capabilities Every B2B Agency Needs to Ace

SWZD

Nurturing B2B leads today is really about nurturing complex buying collectives. These five must-have capabilities help B2B agencies deliver exponential outcomes for tech marketers.

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What Marketers Need to Know About Low-Code Websites

SmartBug Media

Low-code websites have skyrocketed in popularity in the last few years. And low-code tools are opening new opportunities for marketers to take control of their websites and connect with more leads.

20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Marketing Ops Needs More Support—How Can You Help?

Hive9

HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%.

Leads 176

Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. And today’s buyers rely on five primary sources of information to make decisions.

Buy 194

How AttackIQ Built a Thriving Customer Advocacy and Community Program for Cybersecurity Professionals

Influitive

Community and passionate customer advocates can be a company’s most valuable asset, but how do you nurture and mobilize advocates within more skeptical industries like cybersecurity and IT?

How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing.

Sales 190

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

B2B Marketers Now Turning to Data to Measure Their Success

KoMarketing Associates

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips.

High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world.

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The 3 Strategic Pillars Behind Every Winning Content Strategy

Content Marketing Institute

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.

B2C 108

How to Make a Content Calendar You’ll Actually Use [Templates Included]

Marketing Insider Group

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Report: Most B2B Event Marketers Focus on Customer Engagement

KoMarketing Associates

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before.

Tropical Island Digital Nomads

Biznology

The Wall Street Journal article Some People Worked From Home During Covid. These People Moved to a Tropical Island covers the growing number of Caribbean islands offering digital nomad visas and includes interviews with people taking advantage of these visas. .

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13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams

Content Marketing Institute

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques.

How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing.

Sales 156

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

7 Popup Survey Examples to Help You Get MORE Feedback

Optinmonster

Are you looking for a few popup survey examples to get inspiration for your own website? Understanding what your customers want is the key to long-term growth.

Time to Rethink the Way You Work and Become a Life-long Learner

Biznology

I have known Gary Bolles for decades. Back when I was putting together the first editorial staff for Network Computing magazine, Gary was one of my early hires. He had a curious resume, made even more so by the fact that his father was infamous for the “Parachute” career counseling books.

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22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces

Content Marketing Institute

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide.

Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

At first glance, the phrase “data storytelling” seems like an oxymoron. It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

13 Ecommerce Personalization Examples (+5 Strategies for YOUR Store)

Optinmonster

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy.

4 NEW Examples of Branded Content that Nailed It

DivvyHQ

Is branded content part of your content marketing arsenal? While it may not increase sales or search engine traffic directly, it can be a very effective way to raise your brand profile and emphasize your core business values.

Follow the money: CMO budgets for martech and marketing operations

chiefmartech

As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. That’s probably not the most flattering of metaphors. Okay, scratch that image. But it is why I always look forward to Gartner’s annual CMO Spend Survey report.

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Your iOS 15 To-Do List from Benchmark Email

Benchmark Email

We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September. As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.