Sat.Dec 18, 2021 - Fri.Dec 24, 2021

Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “ Digital fatigue is real.


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Five Creative B2B Marketing Strategies to Try in 2022


Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash.

7 Ultimate Company Newsletter Ideas To Engage Employees


Do you get any response from the employees when you send a newsletter? Newsletters

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The A to Z Guide to Doing a Content Audit

Marketing Insider Group

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful.

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The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021


Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the the year. January of this year marked the 10th anniversary of the launch of this blog.

Report: Marketers Anxious to Execute ABM Strategies Despite Challenges

KoMarketing Associates

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area.

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Proving Marketing Campaign Success with Metrics

Marketing Insider Group

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns.

How Social Media Could Help You In Creating Impact With The Help of B2B Experts

Unbound B2B

In the B2B marketing world, social media is the top platform due to its wide reach and its freeness. The post How Social Media Could Help You In Creating Impact With The Help of B2B Experts appeared first on UnboundB2B. Blog Social Media Marketing b2b sales

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

The Data-driven Marketing Issue


Online content. Use the following articles to convert your Modern Ontrapreneur inspiration into action. Using the Trends dashboard. Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Read more ?.

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Have we made any progress with women in tech? Not much


Eight years ago, I attended a conference (remember doing that in person?) and had a chance to hear from some pretty amazing speakers, many of them women.

4 User-Generated Content Ideas (and Tools To Check If They Work)

Content Marketing Institute

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content.

Guide to Calls-To-Action (CTAs) in Email Marketing


Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs).

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program


Jennifer Gutman, Director of Social Strategy at Oktopost takes on employee advocacy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary.

The ultimate guide to email marketing for authors


In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author—.

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5 Reminders About Creativity From The Beatles: Get Back

Content Marketing Institute

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.

An overview of Choozle employee benefits with Christine Jones


One of Chooze’s top priorities now, and since the beginning of the company, is a culture that supports the whole wellbeing of employees. We strive to create a culture where employee happiness is top-of-mind, and in turn a happy office, as we grow and continue to welcome new Choozler’s to the team.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Only 14% of Your Employees Understand Your Strategy.


It is stunning to see one of the most prevalent breakdowns that exist in most organizations. Specifically, the communication breakdown relative to a company’s go-to-market strategy.

How iOS 15 has impacted open rates for creators


On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy.

10 Content Marketing Articles Readers (Like You) Loved This Year

Content Marketing Institute

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one).

How To Create A Data-Driven Content Strategy

Only B2B

Data is the backbone of every effective content strategy. There’s a reason why the concept “data-driven content marketing” has become so popular recently.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

11 Cyber Security Startups You Should Be Watching (We Are!)

Marketing Envy

Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets.

Is Traditional Advertising Dying?

Visitor Queue

The idea of traditional advertising dying has been going around for many years. As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels.

Link Building Guide for SEO


Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most.

Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal. News TikTok

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series

Content Marketing Institute

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it's a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here's how to learn from – and improve on – the network's success.

Top Resources for Women in the Workplace

SmartBug Media

As women, we often struggle to find gender equality in almost every aspect of our lives. Although we may be past the days when we weren’t allowed to vote, we still grapple with gender inequality in the workplace.

What is SEO? The 2022 Guide to Search Engine Optimization


Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO guide. What is SEO