Sat.Dec 18, 2021 - Fri.Dec 24, 2021

Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “ Digital fatigue is real.


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Five Creative B2B Marketing Strategies to Try in 2022


Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash.

7 Ultimate Company Newsletter Ideas To Engage Employees


Do you get any response from the employees when you send a newsletter? Newsletters

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The A to Z Guide to Doing a Content Audit

Marketing Insider Group

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful.

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The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021


Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the the year. January of this year marked the 10th anniversary of the launch of this blog.

Report: Marketers Anxious to Execute ABM Strategies Despite Challenges

KoMarketing Associates

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area.

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Proving Marketing Campaign Success with Metrics

Marketing Insider Group

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns.

How Social Media Could Help You In Creating Impact With The Help of B2B Experts

Unbound B2B

In the B2B marketing world, social media is the top platform due to its wide reach and its freeness. The post How Social Media Could Help You In Creating Impact With The Help of B2B Experts appeared first on UnboundB2B. Blog Social Media Marketing b2b sales

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

5 Reminders About Creativity From The Beatles: Get Back

Content Marketing Institute

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.

The Data-driven Marketing Issue


Online content. Use the following articles to convert your Modern Ontrapreneur inspiration into action. Using the Trends dashboard. Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Read more ?.

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Guide to Calls-To-Action (CTAs) in Email Marketing


Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs).

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Have we made any progress with women in tech? Not much


Eight years ago, I attended a conference (remember doing that in person?) and had a chance to hear from some pretty amazing speakers, many of them women.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

10 Content Marketing Articles Readers (Like You) Loved This Year

Content Marketing Institute

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one).

Only 14% of Your Employees Understand Your Strategy.


It is stunning to see one of the most prevalent breakdowns that exist in most organizations. Specifically, the communication breakdown relative to a company’s go-to-market strategy.

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Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program


Jennifer Gutman, Director of Social Strategy at Oktopost takes on employee advocacy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary.

The ultimate guide to email marketing for authors


In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author—.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

4 User-Generated Content Ideas (and Tools To Check If They Work)

Content Marketing Institute

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content.

How To Create A Data-Driven Content Strategy

Only B2B

Data is the backbone of every effective content strategy. There’s a reason why the concept “data-driven content marketing” has become so popular recently.

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The Data-driven Marketing Issue


Online content. Use the following articles to convert your Modern Ontrapreneur inspiration into action. Using the Trends dashboard. Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Read more ?.

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How iOS 15 has impacted open rates for creators


On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series

Content Marketing Institute

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it's a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here's how to learn from – and improve on – the network's success.

11 Cyber Security Startups You Should Be Watching (We Are!)

Marketing Envy

Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets.

An overview of Choozle employee benefits with Christine Jones


One of Chooze’s top priorities now, and since the beginning of the company, is a culture that supports the whole wellbeing of employees. We strive to create a culture where employee happiness is top-of-mind, and in turn a happy office, as we grow and continue to welcome new Choozler’s to the team.

5 Log File Analysis Tools for SEO


All the log file analysis tools on our list are designed to help you increase your SERP ranking and boost organic traffic. You only need to choose the one that suits your needs the best. Technical SEO

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Trends to Watch Going Into 2022


As 2021 comes to a close, retail trends are on the climb compared to 2020’s holiday season. Maximizing this year’s positive trends will help you get the most out of your advertising. Read more to learn which industries, search terms, and markets are booming this season! Read More. Industry Updates

8 Website Visuals That Will Convert More Visitors into Customers


Visuals are, arguably, the most valuable digital asset a brand can have in its arsenal. The post 8 Website Visuals That Will Convert More Visitors into Customers appeared first on Spiralytics Inc. Web Design branding web design

Top Resources for Women in the Workplace

SmartBug Media

As women, we often struggle to find gender equality in almost every aspect of our lives. Although we may be past the days when we weren’t allowed to vote, we still grapple with gender inequality in the workplace.