Sat.Dec 18, 2021 - Fri.Dec 24, 2021

article thumbnail

Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. This is followed by paid search/ads , organic search , and social media.

article thumbnail

6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “ Digital fatigue is real. B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics. Direct mail is still an incredibly successful channel: open rates and response rates can be 3X email and other digital media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Creative B2B Marketing Strategies to Try in 2022

Webbiquity

Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash. It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches.

article thumbnail

The A to Z Guide to Doing a Content Audit

Marketing Insider Group

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Why? I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

7 Ultimate Company Newsletter Ideas To Engage Employees

SendX

Do you get any response from the employees when you send a newsletter?

More Trending

article thumbnail

Marketing Privacy and Security Predictions for 2022

Biznology

On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022.

Privacy 197
article thumbnail

6 Tech Strategies to Optimize Your Recruitment Funnel

Zoominfo

The COVID-19 pandemic hit recruitment and hiring professionals with a massive one-two punch of disruption. Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox.

article thumbnail

Holiday Cheer Around the Green Leads Universe

Smashmouth Marketing

This week we hosted our virtual holiday lunch. It was great to get together as a team to celebrate our achievements from the past year. We ordered UberEats for everyone, had a Christmas trivia contest with raffles and prizes - including a new laptop! Our favorite part was going around the world and asking the team from each country what their typical Christmas tradition is.

Leads 126
article thumbnail

8 Website Visuals That Will Convert More Visitors into Customers

Spiralytics

Visuals are, arguably, the most valuable digital asset a brand can have in its arsenal. The post 8 Website Visuals That Will Convert More Visitors into Customers appeared first on Spiralytics Inc.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Link Building Guide for SEO

SEMrush

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

article thumbnail

What’s New at ZoomInfo: Buying Committees, Email Templates, Candidate Filters

Zoominfo

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

Zoominfo 130
article thumbnail

Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

Domain 145
article thumbnail

5 Reminders About Creativity From The Beatles: Get Back

Content Marketing Institute

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

What is SEO? The 2022 Guide to Search Engine Optimization

SEMrush

Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO guide.

SEO 145
article thumbnail

Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.

article thumbnail

8 Python Libraries For SEO & How To Use Them via @sejournal, @vahandev

Search Engine Journal

A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.

SEO 145
article thumbnail

6 key marketing ops predictions for 2022

Martech

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

10 Content Marketing Articles Readers (Like You) Loved This Year

Content Marketing Institute

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.

article thumbnail

The Data-driven Marketing Issue

Ontraport

Online content. Use the following articles to convert your Modern Ontrapreneur inspiration into action. Using the Trends dashboard. Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Read more ?. Set up and track UTMs. Learn how to use UTMs to collect first-party data about where your leads and sales are coming from as you follow along with “Apple crushed Facebook’s ad tracking.

API 136
article thumbnail

Title Tag Optimization: A Complete How-to Guide via @sejournal, @coreydmorris

Search Engine Journal

Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization. The post Title Tag Optimization: A Complete How-to Guide appeared first on Search Engine Journal.

Tagging 143
article thumbnail

Marketers: Where will you be a year from now?

Martech

I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

4 User-Generated Content Ideas (and Tools To Check If They Work)

Content Marketing Institute

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.

article thumbnail

What Publishers should keep top of mind in 2022

Liveintent

2021 has undoubtedly been a wild ride for several reasons, but with the new year’s arrival comes the opportunity to reboot and set new priorities. While many New Year’s Resolutions don’t survive the month of January, ensuring you have a clear plan in place can help you reach your goals — be they business or otherwise. With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022.

article thumbnail

Google’s Mueller On Self-Hosted WordPress Versus Wix via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting The post Google’s Mueller On Self-Hosted WordPress Versus Wix appeared first on Search Engine Journal.

Opinions 141
article thumbnail

Email marketing will be a success story in 2022

Martech

“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Have we made any progress with women in tech? Not much

Biznology

Eight years ago, I attended a conference (remember doing that in person?) and had a chance to hear from some pretty amazing speakers, many of them women. The conference, Strangeloop , was notable for the number of women and people of color in tech who were represented, whose contributions we rarely hear about and whose voices are often excluded. I happened upon the piece that I wrote after that conference in 2013 and decided to ask the women I interviewed back then if they have more recent exper

article thumbnail

The future of identity, attribution & measurement

Liveintent

By now, we all understand that the deprecation of cookies has major implications for digital advertising. Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of id

article thumbnail

How To Use Google Sheets For Web Scraping & Campaign Building via @sejournal, @andreaatzori

Search Engine Journal

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required! The post How To Use Google Sheets For Web Scraping & Campaign Building appeared first on Search Engine Journal.

Google 137