Sat.Jul 03, 2021 - Fri.Jul 09, 2021

Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies.

Content Diversification: How and Why Diversify Your Content Marketing & Content Creation

seo.co

There are many qualities necessary for a content marketing strategy to be successful; your content needs to be thoroughly researched, original, and intended for a specific target audience. But there’s one quality that’s easy to miss and hard to achieve even when you prioritize it: diversity.

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B2B Buyer Behavior: New Insights to Shape Your Content in 2021

Content4Demand

As B2B buying trends evolve, it’s important that your content keeps up. What are buyers searching for? How can you best deliver what they need?

ZoomInfo Brings its Data and Features Straight into Dynamics 365

Zoominfo

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

Batman and Robin, peanut butter and jelly. PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily.

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Talking About Climate Change: The Power of Storytelling

Biznology

Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently.

Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

We all know Tom: the sales guy trying to sell you something you don’t really need on a Tuesday afternoon. As soon as you answer the door, you regret it— big grin, button-down shirt, and lots of charm, despite the 90-degree weather —out of pity, curiosity, or a mix of both, you decide to hear him out.

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23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition.

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5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts

SendX

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How Netchex Digitized and Prioritized Virtual Events for its Sponsors

Influitive

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.

Level Up Your Candidate Search with Better Data

Zoominfo

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. However, corporate recruiting has the potential to be more efficient when it comes to sourcing candidates and communicating with them.

Content Marketing Tips for B2B Businesses – Backed By Industry Experts

Unbound B2B

Presently, the strategies used by businesses to find target audiences are very different from the once used just a few decades ago. The post Content Marketing Tips for B2B Businesses – Backed By Industry Experts appeared first on UnboundB2B. Marketing Blog content marketing

Why B2B Marketers Should Try CTV Advertising

Biznology

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Pairing Human Connection with Technology: How Jamf Builds Genuine Customer Relationships at Scale

Influitive

Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships.

How to Improve the Recruiting Process

Zoominfo

Recruiters face a multitude of challenges. From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting.

39% of Marketers Say They Still Need to Improve on Marketing Attribution

KoMarketing Associates

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI).

Why Automation Matters in Modern Channel Marketing

SWZD

Why is automation important to enterprise scale channel marketing, and how does it help scale complex partner programs? Blogs Channel Partner Ecosystem ChannelTech Stack Enterprise channel marketing Marketing Automation MSP Partner Experience PX VAR

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

WFH or WFO: What’s a 21st Century Leader to Do?

Biznology

Now that masks have (mostly) come off and vaccinations are hitting meaningful levels, we’ve launched into a global case study about the workplace that will undoubtedly be written about by Harvard Business School and debated for decades to come.

Money Lessons For Small Marketing Businesses Post-COVID

Webbiquity

Contributed post. The global pandemic has disrupted most small businesses in some way. Some have had to close down completely, while others have had to adapt their operations to deal with shutdowns and changes in buyer behavior in order to survive.

25 Email Popup Examples (& Best Practices) to Explode Your List

Optinmonster

Are you trying to grow your list through email popup best practices, but struggling to get the results you want? Email popups are an incredibly useful asset for building your email list.

ITDMs vs. BDMs: B2B Buying Preferences for Cloud Tech

SWZD

The drivers for cloud tech purchases vary, much like the preferences of the stakeholders influencing purchase decisions. Craft a truly engaging campaign by tailoring your approach to ITDMs and BDMs in the cloud buying collective.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Creator Economy and the Rise of Content Monetization

Biznology

With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market map documenting this fast-growing space.

The components of a successful B2B telemarketing call

Sales Lead Insights

Successful B2B telemarketers must understand the basics of a successful call. From the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master. In the opening statement the telemarketer gives his or her full name and the company name, and explains the reason for the call.

4 Powerful And Tested B2B Email Marketing Practices To Boost Your ROI

Only B2B

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. .

Process is at the Heart of Operational Excellence

Measure Up Marketing

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. Firms with highly functional organizations experience more innovation, market share growth and profit.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.