Sat.Jan 26, 2013 - Fri.Feb 01, 2013

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system.

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The challenge of creating a blog that sings

grow - Practical Marketing Solutions

As I write these words, it is 5:36 a.m. on a Saturday morning. Am I crazy? No, I’m excited. After spending a week focused on consulting, teaching, and speaking projects, I finally have time to devote to this marvelous creative outlet, this opportunity to connect with you, through my blog.

Trending Sources

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? That’s what I’m talking about.

The Most Important Marketing Metrics

B2B Marketing Insider

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.

ROMI 118

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills.

Are you mistaking marketing tactics for strategy?

Biznology

Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy.

Can social media personalities “scale?”

grow - Practical Marketing Solutions

By Lori Witzel, {grow} Community Member . Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes?

The Anatomy of an Awful Marketing Email

Hubspot

How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints.

Email 61

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Future of Marketing: Is The Science of Marketing Taking Over?

B2B Marketing Insider

Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business.

ROMI 87

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.

Why Human Competition is the Least You Have to Fear

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career.

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy

Marketri

In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line.

Is Facebook a human right or a weapon?

grow - Practical Marketing Solutions

There was a very disturbing and significant social media-related court ruling last week that, curiously, has received little notice or commentary on the web. Let’s change that shall we? A U.S.

8 Ways to Instantly Improve the Quality of Your Marketing Content

Hubspot

Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most.

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results.

Content: Fueling Your B2B Marketing Strategy

ANNUITAS

The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. In fact, SiriusDecision recently reported that two-thirds of the buying process is completed before sales is ever contacted. .

76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]

Hubspot

Super Bowl XLVII is just around the corner, and while all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I'm married to a '9ers fan), the marketing-minded are looking forward to it, too.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Why Salespeople Don’t Follow Up on Good Leads

Modern B2B Marketing

by Dayna Rothman We are excited to welcome Michael Boyette as our guest author today. Michael is the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog. The number-one issue in Sales and Marketing alignment can be summed up in three words: “These leads suck!”.

Buy 44

If you perform only to an empty house your show will close

Biznology

I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+.

PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies.

The Sales Professional's Guide to Building Rapport With Leads

Hubspot

Marketers and salespeople alike are both concerned with building rapport with leads. From a marketer's standpoint, it's all about creating lovable marketing. You know, engaging copy, beautiful designs, helpful emails, witty and useful social media updates -- that sort of thing.

Build 48

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Five Reasons to “Dislike” Social Media

Webbiquity

Guest post by Megan Totka. The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it.

No, SEO still isn’t dead

Biznology

Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive.

Spam 52

A 101 in Marketing Analytics

Modern Marketing

by Anna Glushkovsky | Tweet this Do you shy away from analytics?

Facebook Starts Rolling Out Gift Cards for Select Brands

Hubspot

Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card." In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend. You know. a gift card. Pretty standard stuff.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results