Sat.Jan 26, 2013 - Fri.Feb 01, 2013

3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

B2B Lead Generation

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation.

The Most Important Marketing Metrics

Marketing Insider Group

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.

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Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills.

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B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies.

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More Trending

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

Are you mistaking marketing tactics for strategy?

Biznology

Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? That’s what I’m talking about.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Five Reasons to “Dislike” Social Media

Webbiquity

Guest post by Megan Totka. The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it.

A 101 in Marketing Analytics

Modern Marketing

by Anna Glushkovsky | Tweet this Do you shy away from analytics?

No, SEO still isn’t dead

Biznology

Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Content: Fueling Your B2B Marketing Strategy

ANNUITAS

The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. In fact, SiriusDecision recently reported that two-thirds of the buying process is completed before sales is ever contacted. .

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.

If you perform only to an empty house your show will close

Biznology

I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+.

Your Three Brains and Conversion Optimization

Fathom

Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Social Media Marketing: Where Do I Start?

B2B Marketing Traction

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn.

Where Are All The Great Leads Coming From? [VIDEO]

Modern Marketing

by Christina Pappas | Tweet this What’s a top priority among B2B demand generation marketers? Cost per lead. That’s one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua.

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Make the Most of Content Marketing Campaigns

Biznology

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized.

Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies are making unwise decisions. To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Marketing Personalities You Need to Manage

B2B Marketing Traction

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues!

The Difference Between SEO & SEM

Cody Ward

Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. First off, what do they stand for? That would certainly help.

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3 Key Tips to Search Campaigns that Convert

Biznology

Photo credit: Search Influence. Paid search can seem almost magical at times. You plunk down your credit card, craft some ads, and watch the traffic come rolling in. But getting the most out of your search marketing efforts requires connecting those ads to business results.

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Search Goes Social

KoMarketing Associates

Facebook annouces Facebook Graph Search! In addition to launching Graph Search, Facebook is also incorporating Microsoft’s Bing search results in Facebook searches. Microsoft owns a 1.6 percent share of Facebook.) Doing search on Facebook has often been an exercise in frustration, and Graph Search may help to change that. Will Graph Search challenge Google?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.