Sat.Jan 26, 2013 - Fri.Feb 01, 2013

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? That’s what I’m talking about.

Trending Sources

The Most Important Marketing Metrics

Marketing Insider Group

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.

The Anatomy of an Awful Marketing Email

Hubspot

How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints.

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Are you mistaking marketing tactics for strategy?

Biznology

Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy.

PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.

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Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy

Marketri

In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Why Salespeople Don’t Follow Up on Good Leads

Modern B2B Marketing

by Dayna Rothman We are excited to welcome Michael Boyette as our guest author today. Michael is the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog. The number-one issue in Sales and Marketing alignment can be summed up in three words: “These leads suck!”.

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8 Ways to Instantly Improve the Quality of Your Marketing Content

Hubspot

Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here.

Content: Fueling Your B2B Marketing Strategy

ANNUITAS

The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. In fact, SiriusDecision recently reported that two-thirds of the buying process is completed before sales is ever contacted. .

If you perform only to an empty house your show will close

Biznology

I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most.

76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]

Hubspot

Super Bowl XLVII is just around the corner, and while all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I'm married to a '9ers fan), the marketing-minded are looking forward to it, too.

Five Reasons to “Dislike” Social Media

Webbiquity

Guest post by Megan Totka. The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it.

No, SEO still isn’t dead

Biznology

Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

A 101 in Marketing Analytics

Modern Marketing

by Anna Glushkovsky | Tweet this Do you shy away from analytics?

The Sales Professional's Guide to Building Rapport With Leads

Hubspot

Marketers and salespeople alike are both concerned with building rapport with leads. From a marketer's standpoint, it's all about creating lovable marketing. You know, engaging copy, beautiful designs, helpful emails, witty and useful social media updates -- that sort of thing.

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Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies are making unwise decisions. To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger.

Building Content Marketing to Support the Buying Process

Marketing Action

A huge majority of prospective buyers (70–80%) make most of their critical decisions before they ever talk to your sales team. The way to reach them and influence those decisions without actual contact is through content marketing.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Facebook Starts Rolling Out Gift Cards for Select Brands

Hubspot

Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card." In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend. You know. a gift card. Pretty standard stuff.

3 Marketing Personalities You Need to Manage

B2B Marketing Traction

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues!

Sending Email: When’s the Best Time?

Marketing Action

It’s an endless question, haunting email marketers everywhere: “When should I send an email marketing campaign for optimal results?” Is it weekdays between 2-5pm? Or maybe it’s on the weekends? You can find all kind of conflicting advice about email timing.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.