Sat.Jul 21, 2018 - Fri.Jul 27, 2018

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Know Your Audiences.

Fantasy and FOMO: Why Marketers Need to Question AI

Modern B2B Marketing

Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value.

How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

This article originally appeared on Entrepreneur.com (July 18, 2018). Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople are unable to tell a compelling enough value story to set themselves apart.

5 Skills Every Demand Gen Marketer Should Master

SnapApp

In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function.

Demand 100

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Hire The Perfect Person To Run Your Social Media

Act-On

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

More Trending

Seven Key Categories of Social Media Marketing Tools

Webbiquity

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Forms deserve far more consideration than they get. Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. Of course, so long as the rest of the campaign works, we can get away with default forms.

How Data Enrichment Helps Your Account Based Marketing Strategy

Reachforce

Account based marketing is all about creating a best-in-class experience for your highest-value leads.

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

A step-by-step guide for creating an employee advocacy program

Act-On

Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts. Social Media Marketing

Social, Email Remain Top Digital Marketing Tactics Among Marketers

KoMarketing Associates

Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Clutch recently published the results of its “How Businesses Use Digital Marketing in 2018” survey, and statistics showed that social media (81 percent), website (78 percent) and email (69 percent) are the top three digital marketing channels for marketers.

Three Proven Practices to Overcome MarTech Failure

Measure Up Marketing

How organizations approach their MarTech differs among various organizations.

Weekend Reading: “Exactly How to Sell” by Phil M. Jones

Marketing Insider Group

For the 185th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly How to Sell: The Sales Guide for Non-Sales Professionals.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Calculate Marketing Automation’s ROI for Manufacturers

Act-On

Marketing Automation Marketing Strategy

ROI 145

Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. About 11 percent are planning to do this in the near future, and only seven percent of respondents said that they do not practice segmentation.

3 Ways CMOs Are Putting Artificial Intelligence To Work

Modern Marketing

By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle. Companies intent on using artificial intelligence to evolve from merely data-driven reactors to truly adaptive enterprises need their chief marketing officers to step up to that urgent challenge.

Work 197

Is The Smartphone Market Oversaturated?

Marketing Insider Group

Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Do browser push notifications really work?

Biznology

If you spend any time browsing the internet, you might have noticed that it seems like just about every site you visit has a little pop up asking you if you want notifications.

Work 136

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Guest post by Tifany Scifo. Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company.

Report: Only 20% of Marketers are ‘Very Confident’ in Purchased Data Accuracy

KoMarketing Associates

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. Lotame recently published “The State of Audience Data Research Report” and found that when purchasing demographic data, accuracy is “very important” to the majority (84 percent) of marketers. However, just 20 percent are “very confident” in the data accuracy of their purchased data.

Influencer Marketing: It’s Not A Funnel

Marketing Insider Group

Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves.

Funnel 169

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

What influencer marketer Kristen Matthews wants from clients and creators

Biznology

Kristen Matthews. Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing , each according to influencer marketing guru and creator relations goddess, Kristen Matthews.

Amazon 132

High Bar Offers: Why Your Campaign May Be Asking Too Much

The Point

In the demand generation business, we often talk about “low bar” and “high bar” offers. The bar in either case is the level of time, effort, and commitment required of the prospect or person registering for said offer.

Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs. Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Celebrity endorsements are risky and less effective than using social influencers.

How to Successfully Market Your Crowdfunding Project

Marketing Insider Group

To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding.

Order 165

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.