Sat.Jul 21, 2018 - Fri.Jul 27, 2018

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Know Your Audiences.

Fantasy and FOMO: Why Marketers Need to Question AI

Marketo

Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value.

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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

This article originally appeared on Entrepreneur.com (July 18, 2018). Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople are unable to tell a compelling enough value story to set themselves apart.

5 Skills Every Demand Gen Marketer Should Master

SnapApp

In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Hire The Perfect Person To Run Your Social Media

Act-On

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Forms deserve far more consideration than they get. Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. Of course, so long as the rest of the campaign works, we can get away with default forms.

A step-by-step guide for creating an employee advocacy program

Act-On

Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts. Social Media Marketing

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Three Proven Practices to Overcome MarTech Failure

Measure Up Marketing

How organizations approach their MarTech differs among various organizations.

Social, Email Remain Top Digital Marketing Tactics Among Marketers

KoMarketing Associates

Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Clutch recently published the results of its “How Businesses Use Digital Marketing in 2018” survey, and statistics showed that social media (81 percent), website (78 percent) and email (69 percent) are the top three digital marketing channels for marketers.

How to Calculate Marketing Automation’s ROI for Manufacturers

Act-On

Marketing Automation Marketing Strategy

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Weekend Reading: “Exactly How to Sell” by Phil M. Jones

Marketing Insider Group

For the 185th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly How to Sell: The Sales Guide for Non-Sales Professionals.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Ways CMOs Are Putting Artificial Intelligence To Work

Modern Marketing

By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle. Companies intent on using artificial intelligence to evolve from merely data-driven reactors to truly adaptive enterprises need their chief marketing officers to step up to that urgent challenge.

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Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. About 11 percent are planning to do this in the near future, and only seven percent of respondents said that they do not practice segmentation.

Do browser push notifications really work?

Biznology

If you spend any time browsing the internet, you might have noticed that it seems like just about every site you visit has a little pop up asking you if you want notifications.

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Is The Smartphone Market Oversaturated?

Marketing Insider Group

Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Guest post by Tifany Scifo. Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company.

Report: Only 20% of Marketers are ‘Very Confident’ in Purchased Data Accuracy

KoMarketing Associates

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. Lotame recently published “The State of Audience Data Research Report” and found that when purchasing demographic data, accuracy is “very important” to the majority (84 percent) of marketers. However, just 20 percent are “very confident” in the data accuracy of their purchased data.

What influencer marketer Kristen Matthews wants from clients and creators

Biznology

Kristen Matthews. Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing , each according to influencer marketing guru and creator relations goddess, Kristen Matthews.

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Influencer Marketing: It’s Not A Funnel

Marketing Insider Group

Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates

Influitive

Customer feedback isn’t just a nice-to-have. For any organization that is committed to creating a second-to-none customer experience, regularly sourcing customer feedback is mission critical. Feedback enables you to constantly iterate on your products, optimize the customer journey, and include customer voices in everything you do. With it, your customers can be the engine behind.

High Bar Offers: Why Your Campaign May Be Asking Too Much

The Point

In the demand generation business, we often talk about “low bar” and “high bar” offers. The bar in either case is the level of time, effort, and commitment required of the prospect or person registering for said offer.

Amazon telegraphs the next step in pharmacies

Biznology

Jeff Bezos famously remarked once that “Your margin is my opportunity”–meaning that Amazon will relentlessly target high-margin businesses as its means to expand.

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How to Successfully Market Your Crowdfunding Project

Marketing Insider Group

To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!