Sat.Jan 05, 2019 - Fri.Jan 11, 2019

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How User Intent Is Reshaping the Marketing Funnel

MarketMuse

For over a century, the marketing funnel (also known as the sales funnel or purchasing funnel) has been the backbone of marketing theory. Since its inception in 1898, marketing and sales professionals have used it to map every step of the buyer’s journey, from awareness of their product through comparison and then to the final purchasing […]. The post How User Intent Is Reshaping the Marketing Funnel appeared first on MarketMuse.

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The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers. It’s essentially about building credibility with buyers by developing relationships with industry influencers they already trust.

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How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience.

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The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, […]. The post The Best Marketing Conferences To Attend In 2019 appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Influitive

We’re living in the experience economy, where consumer preferences are shifting from material things to experiences. In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. Today, we’ll focus on one specific aspect of live.

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Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Adobe recently published the “State of Creative and Marketing Collaboration Survey,” and statistics showed that 59 percent of marketers agree that they find it difficult to personalize content at scale.

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The Ultimate List of Content Marketing Examples

Marketing Insider Group

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Brands from different industries and backgrounds are now entering the world of modern marketing, and we welcome them […]. The post The Ultimate List of Content Marketing Examples appeared first on Marketing Insider Group.

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A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg

I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves.

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Engage More Customers With the Best Parts of ABM and Journey Mapping

Vision Edge Marketing

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them. The customers are aware of the company and its products, as well as the other primary competitors and their products.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

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How Will AI Change the Face of Digital Marketing in 2019?

Marketing Insider Group

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of […]. The post How Will AI Change the Face of Digital Marketing in 2019?

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Do hidden robots need guiding standards too?

Biznology

Way back in 1942, futurists like Isaac Asimov were already giving thought to the risks of emerging technologies, especially autonomous ones. It was during that year that Asimov wrote a short story entitled “Runaround” in which he unveiled the three laws of robotics. The key theme for these laws was that a robot could not through action or inaction allow harm to come to humans.

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How To Write The Best Google Ads Copy & Back It Up on Landing Pages

Unbounce

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them. Statistics showed that almost everyone (86 percent) uses social media at least once per day, and 72 percent of respondents use it multiple times per day.

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What Is Smart Content And How Can It Work For You?

Marketing Insider Group

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! “Smart content” is one of those terms that has popped up in the last few years. There’s definitely a lot of excitement around […]. The post What Is Smart Content And How Can It Work For You?

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Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. You can find data on general B2B marketing, but it is somewhat limited when it comes […] The post Industrial Buyers – Their Preferences and How to Market to Them by Achinta Mitra appeared first on Industrial Marketing Today. [ This is on

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Interview with Brian Hansford

Onalytica B2B

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Location: Redmond, WA USA. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Marketing Psychology in 2019: Make Your Mark Digitally

Adobe Experience Cloud Blog

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits.

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4 Practical Tips to Get Your Business Ready and Set for 2019

Marketing Insider Group

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […]. The post 4 Practical Tips to Get Your Business Ready and Set for 2019 appeared first on Marketing Insider Group.

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Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do. Martech impacts not only our daily tasks but our broad strategy work. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology produc

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Top 10 Employee Advocacy Tools

Oktopost

Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Insights on How to Achieve the Greatest Marketing Impact

Adobe Experience Cloud Blog

Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Figuring how marketing can achieve the greatest impact and how to demonstrate it, was top-of-mind at Marketing Nation Engage in London.

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How to Balance Design for Brand and Demand

Marketing Insider Group

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally […]. The post How to Balance Design for Brand and Demand appeared first on Marketing Insider Group.

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

The cyber risk landscape is quickly evolving and cyber breaches are becoming increasingly common. Organizations have been slow to catch up with the new threat landscape. The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. Yet organizations are still organized to focus primarily on more traditional IT security risk management They are not updating their processes and policies or investing in tools and technologies to comp

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How Globe Telecom Improved Monthly Organic Traffic by Over 100% [Case Study]

Spiralytics

In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of Globe. Fast forward almost two years after, our collaboration marked an unprecedented achievement in Globe’s history: a 100.26% growth in the websites’ monthly organic traffic.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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47 Incredible Instagram Statistics

Brandwatch Marketing

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps. With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is.

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How I Increased My Website Traffic by 80% in 6 Months [Case Study]

The Daily Egg

Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. The major misconception about generating website traffic is that you need to create […] The post How I Increased My Website Traffic by 80% in 6 Months [Case Study] appeared first on The Daily Egg.

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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Why? Tools come and go. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution.

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