Sat.Jan 05, 2019 - Fri.Jan 11, 2019

How User Intent Is Reshaping the Marketing Funnel

MarketMuse

For over a century, the marketing funnel (also known as the sales funnel or purchasing funnel) has been the backbone of marketing theory.

The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers.

How to Use Data in B2B Content Marketing

KoMarketing Associates

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless.

How Will AI Change the Face of Digital Marketing in 2019?

Marketing Insider Group

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

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Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.

8 Use Cases for Predictive Analytics in Marketing in 2019

Reachforce

Predictive analytics plays a critical role in every step of your customer’s lifecycle. This post explains: What predictive analytics means. Which criteria lead to a successful predictive analytics strategy. Why predictive analytics is important.

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg

I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?

Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here.

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Improving Business Productivity with Marketing Automation

Webbiquity

Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Rethink Marketing Podcast: Digital Marketing Trends for 2019

Act-On

In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

What Is Smart Content And How Can It Work For You?

Marketing Insider Group

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! Smart content” is one of those terms that has popped up in the last few years.

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How to Do a Marketing Automation Audit

Reachforce

Although you should be doing an audit of your marketing automation about every quarter or so, what better time to talk about this than at the start of a new year? An audit of something is like an examination of how things are working, what tools are working with what, and what the results look like.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Modern Marketing

The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That's because it will provide a way for you and your team.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most?

4 Practical Tips to Get Your Business Ready and Set for 2019

Marketing Insider Group

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

Kick Off the New Year with Clean Data

Reachforce

The new year is always a great time to reflect on your progress and how you want to move forward. One thing you really want to look into is your data quality. Kicking off the new year with clean data is a great way to start 2019. data quality

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Breaking the Consumer Stress Cycle

Modern Marketing

Since the beginning of time, people have made decisions based on their emotions, regardless of age, gender or location. We know that up to 90 percent of the decisions we make are based on emotion, rather than rational thought and measured consideration. All sorts of emotions drive our behavior.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise.

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How to Balance Design for Brand and Demand

Marketing Insider Group

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place.

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5 Predictive Modeling Techniques for Better Marketing in 2019

Reachforce

Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment. predictive analytics

Tips to Shake Up Your Content Strategy in 2019

Act-On

We know content marketing is important to your overall marketing strategy in 2019. That is why we've rounded up these content marketing tips to help you succeed. Content Marketing Content Strategy

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019

Modern Marketing

There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy.

Do hidden robots need guiding standards too?

Biznology

Way back in 1942, futurists like Isaac Asimov were already giving thought to the risks of emerging technologies, especially autonomous ones. It was during that year that Asimov wrote a short story entitled “Runaround” in which he unveiled the three laws of robotics.

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more.