Set the Right Goals for Your Marketing Campaign
FEBRUARY 23, 2020
Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. Not all of them are related to earning a new sale or getting a new lead. A goal is any action that you want an individual contact on a campaign to take. Having defined goals is critical to your marketing strategy, and it’s also an important part of creating campaigns in your marketing automation software.