Sat.Feb 22, 2020 - Fri.Feb 28, 2020

Set the Right Goals for Your Marketing Campaign

Ontraport

Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. Not all of them are related to earning a new sale or getting a new lead.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

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5 Tips for B2B Loyalty Programs Inspired by B2C

Influitive

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […]. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. Customer Engagement, Retention & Growth

The 9 Best Welcome Email Examples to Engage New Users

SendinBlue

A ‘Thank you for signing up’ email gets your subscriber relationship off to a strong start. But welcome email templates are tough to create from scratch. To get you inspired we’ve pulled together some of the best welcome email examples […].

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades.

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6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising.

The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences.

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

Back to the Basics: What Makes “Good Content?”

Hannon Hill

With all of the new and exciting trends and technologies out there, let's not forget the recipe for good, quality content that benefits your audience

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Digital Transformation Is Impossible Without an Engaging Culture

Marketing Insider Group

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers.

8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative.

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How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

The Fail-Safe Guide to Setting Your Event Theme

Marketing Insider Group

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry.

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Drip Pricing - Key Things That Will Affect Your Bill

SendX

It’s easier to turn a cat into a unicorn than turn emails into money. But that’s what Drip, an eCRM software wants to help you do - turn your subscribers into customers.

9 Content Marketing Mistakes That Are Hurting Your Brand

Modern Marketing

The original version of this blog appeared at: [link]. A re your content marketing strategies companies creating value or distaste among consumers ?

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Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0:

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Cultivate Customer Loyalty With These 3 Tips

Act-On

Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics. Customer Marketing Marketing Strategy

MailerLite Pricing - What no one is telling you

SendX

I don’t know who birthed this idea. This idea of designing complex pricing models for email marketing software. Rather than getting frustrated & saying words that babies shouldn’t hear, let’s read about one tool that actually has a straightforward pricing model.

The CMO’s Guide to Getting New Customers from Blogging

Marketing Insider Group

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that?

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67% of Marketers are ‘Very Confident’ in their Ability to Measure the ROI of Email

KoMarketing Associates

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Tips for Creating a Landing Page That Generates Conversions

Act-On

Follow these tips to create landing pages that generate qualified conversions and interested buyers. Content Marketing Demand and Lead Generation

How to Leverage Data to Create Compelling Customer Experiences

Modern Marketing

Consumers expect brands to know who they are and create compelling experiences for them.

Why a Fractional CMO Can Be Your MVP

Fusion Marketing Partners

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […]. Chief Marketing Officer CMO Fractional CMO

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Browsers Phase Out Third Party Cookies and Take Over Online Advertising

Convert

Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.