Sat.Dec 22, 2012 - Fri.Dec 28, 2012

Another way to measure social media success

grow - Practical Marketing Solutions

via KellBailey. By {grow} Community Member Eric Pratum. I work in marketing analytics. there is nothing more fun than having a knock-down, drag-out fight over the value of a tweet, a follower, or a like.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority.

Best 75

Trending Sources

Top 12 B2B Marketing Insider Posts Of 2012

B2B Marketing Insider

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012.

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Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. I’m happy to say we won more than we lost and learned from the opportunities missed.

Graphic: The 3 Biggest Marketing Trends of 2012

Modern Marketing

by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood.

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Hubspot

Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right?

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Rural Wisconsin and the Passion of Impact

Your Sales Management Guru

Holiday Reflections and the Passion of Impact. I woke up in rural Wisconsin on Christmas morning, when I peeked out the window of my mother in-law’s home it was -7 degrees on the thermometer. I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural?

Is it time for your marketing to include a mobile app?

Biznology

Photo credit: lucamascaro. It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms.

The Top 25 Posts of 2012

Modern Marketing

by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year.

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6 Email Tests That Matter More Than Your Subject Line

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.

Test 49

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Happy New Year, Twitter-style. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Comments Haha, yes we are!

Add a blog and blogging to your New Year’s resolution

Biznology

Photo credit: ELTMAN.

Is it Time for Your Industrial Website to Sing Auld Lang Syne?

Industrial Marketing Today

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. In keeping with the tradition of celebrating the start of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Inbound Marketing Industrial Marketing Website redesign

10 Cheesy Marketing Jokes to Tickle Your Funny Bone

Hubspot

Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

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12 Stats from 2012 Every B2B Technology Marketer Should Know

Fathom

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4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Here are my resolutions for next year. Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile.

The 5 Questions You Should Ask to Nail Your Product Messaging

Hubspot

In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand. It was going to be a very good year. It was called Coors Water. And it totally belly flopped. It’s not that there wasn’t a need.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning.

How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data.

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5 "Can't Miss" B2B Marketing Blog Posts from 2012

Marketri

It's been an exciting year in the world of B2B professional services marketing -- filled with new tools, fresh challenges, exciting trends, and plenty of changes for firms looking to grow through marketing. As marketers to the professional services industry, Marketri has been there every step of the way to explain and analyze it all.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Too busy with clients to post to my blog

Biznology

Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives.

5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

“ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate.

Marketing Game Changers for 2013

Great B2B Marketing

It’s the season for wrapping up the old year and prepping for the next. I hope you are as excited about the potential of the coming year as I am, particularly as it pertains to how you can transform your marketing organization. Here are six ideas to get you started: 1. Understand your sales lead requirements. This one is crucial, because if you don’t understand how many sales leads you need, you can’t properly support the sales organization and your company’s revenue objectives.

5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

Ah, the holidays. When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. Okay, I'm being a little snarky, because I usually really love it when companies think outside the box to market themselves.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results