Sat.Dec 22, 2012 - Fri.Dec 28, 2012

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority.

Best 75

Top 12 B2B Marketing Insider Posts Of 2012

Marketing Insider Group

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012.

Trending Sources

Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Graphic: The 3 Biggest Marketing Trends of 2012

Modern Marketing

by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood.

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Hubspot

Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right?

How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data.

CPO 44

Is it time for your marketing to include a mobile app?

Biznology

Photo credit: lucamascaro. It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Top 25 Posts of 2012

Modern Marketing

by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year.

Media 69

6 Email Tests That Matter More Than Your Subject Line

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.

Test 49

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

PR 42

Add a blog and blogging to your New Year’s resolution

Biznology

Photo credit: ELTMAN.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Marketing Game Changers for 2013

Great B2B Marketing

It’s the season for wrapping up the old year and prepping for the next. I hope you are as excited about the potential of the coming year as I am, particularly as it pertains to how you can transform your marketing organization. Here are six ideas to get you started: 1. Understand your sales lead requirements. This one is crucial, because if you don’t understand how many sales leads you need, you can’t properly support the sales organization and your company’s revenue objectives.

10 Cheesy Marketing Jokes to Tickle Your Funny Bone

Hubspot

Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke.

12 Stats from 2012 Every B2B Technology Marketer Should Know

Fathom

4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Here are my resolutions for next year. Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!

Marketing Action

Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. And then…once that lead is qualified…a human being picks up a telephone and makes a phone call.

The 5 Questions You Should Ask to Nail Your Product Messaging

Hubspot

In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand. It was going to be a very good year. It was called Coors Water. And it totally belly flopped. It’s not that there wasn’t a need.

2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning.

Is it Time for Your Industrial Website to Sing Auld Lang Syne?

Industrial Marketing Today

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. In keeping with the tradition of celebrating the start of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Inbound Marketing Industrial Marketing Website redesign

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Building a Blueprint for Sales and Marketing Success, Step 4: Content Marketing

Marketing Action

Step 4. Content Marketing. Mr. Stacy Gentile of Invigra and Jeff Linton of Act-On Software delivered a webinar about The Blueprint for Sales and Marketing Success. This series of posts addresses key points made in the webinar.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.

Too busy with clients to post to my blog

Biznology

Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives.

5 "Can't Miss" B2B Marketing Blog Posts from 2012

Marketri

It's been an exciting year in the world of B2B professional services marketing -- filled with new tools, fresh challenges, exciting trends, and plenty of changes for firms looking to grow through marketing. As marketers to the professional services industry, Marketri has been there every step of the way to explain and analyze it all.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

“ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate.

5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

Ah, the holidays. When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. Okay, I'm being a little snarky, because I usually really love it when companies think outside the box to market themselves.

Best Wishes for the Season

Marketing Action

From all of us at Act-On – our sincere appreciation for your confidence and loyalty. We are deeply thankful and extend to you our best wishes for this holiday season, and a new year of health, happiness and prosperity.

5 Tips for Flawless Event Email Follow-up

Modern B2B Marketing

by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.