Sat.Jan 01, 2011 - Fri.Jan 07, 2011

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so).

Trending Sources

Social Marketing Hangover

Paul Gillin

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

Dwell 73

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed!

Tips 62

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

What Can We Learn from 7 Awesome Corporate Blogs?

delicious b2bmarketing

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company.

6 Qualifications for an eCommerce Click and Mortar Business

Hubspot

Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011. The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate.

Click 24

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). So, really, you’ve been voting on this all year long just based on your activity. Congrats to all for making the list! 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people?

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

Mail 23

25 Ways to Increase Sales and Lead Generation

Hubspot

Want to increase your company’s profitability from your website? Generating traffic is only half the battle.

10 Reasons You Need a LinkedIn Profile

Sales Intelligence View

LinkedIn is the go to place for sales people doing discovery on their prospects. It is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. Sales 2.0 Social Selling B2B b2b sales customer 2.0 Enterprise 2.0 linkedin Sales social media

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role?

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Test 19

Twitter Usage Per Capita: How States Compare [Infographic]

Hubspot

Ever wonder how your state stacks up to others in terms of Twitter usage? A year ago we posted an infographic illustrating how states performed relative to each other based on their average Twitter Grade. This year, we used data from HubSpot's Twitter Grader to look at overall usage per capita.

PR 22

Sales 2.0 Starts with You

Sales Intelligence View

There is a shift being made in businesses regarding their approach to gaining new business and managing their customers. Social CRM is on the rise and this is more than a few bells and whistles being added into your contact database. With a large focus being made in the movement away from sales data and [.]. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

16 Ideas for your B2B Content Marketing Library – B2B Marketing and Sales Tip #305

Reachforce

Content Marketing, it’s the newest shiny object in the B2B world of Marketing. We need content and lots of it to ensure we are getting the most ROI we can from each channel and vehicle we are using for brand awareness and lead generation. We all agree that content is an

ROI 22

Best practices for a killer corporate blog

delicious b2bmarketing

b2bmarketing socialmedia

How to Change a Saved Twitter Stream to Chronological Order

Paul Gillin

If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. Whether you copy and paste a thread from Twitter search or a chat-hosting service like Twebevent , the default presentation is reverse-chronological, with the most recent posts at the top and the earliest at the bottom.

Order 13

2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

13 Must-Watch Marketing TED Presentations

Hubspot

In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas.

The New New Marketing Hype: Pink Ponies

Marketing-Gimbal

In the days of hype, and circumstance there are far too many marketers who jump from one tactic/fad to the next in search of the holy grail, assuming they can even define what the holy grail of marketing is. marketing media social

Calculating Statistical Significance: A Tool for Marketers

The Point

A client asks: “For our next email campaign, we have 6,000 names available. Should we test 3,000 names first with two subject lines and then roll out the remaining 3,000 using the winning message? Or just send out all 6,000 and do an A/B test on the entire list?”.

The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Importance of Buyer Personas to Lead-to-Revenue Management

Tony Zambito

Image by nicolasnova via Flickr. A tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles. 

Is branding more important than direct marketing?

Biznology

Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV.

Why Content Curation Could be the Best Marketing Idea in 2011

delicious b2bmarketing

b2bmarketing longtailseo

11 Essential Business Blogging Software Features

Hubspot

So you've made the decision to start a business blog. Good for you! A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers.

RSS 8

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.