Sat.Sep 11, 2010 - Fri.Sep 17, 2010

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Great B2B Marketing

Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”. A Brand = the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. A Brand Promise = what you promise to deliver to your customers when they do business with you.

The 4 Cs of Social Media

B2B Marketing Insider

Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. At the same time, it is just another marketing channel. The reason I believe marketers are so confused

FAQ 25

Trending Sources

Matching Content to Buyer Personas

NuSpark

How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question: do you know your customers’ needs, desires and behaviors extremely well? So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ].

Sales & Marketing Unaligned? The CEO Owns the Fix

ViewPoint

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy.

Social Media Outsourcing – Is It Right?

B2B Marketing Traction

Tweet. The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect.

PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press.

Buyer Experience Innovation: 5 Management Principles

Tony Zambito

Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape. 

Buy 2

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Defy Gravity: Propel Your Business to High-Velocity Growth

Ambal's Amusings

There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category. I was introduced to Rebel Brown last year by our common buddy Ardath Albee.

I’m Just a Sucker for Believe It or Not!

Paul Gillin

I have been a hopeless Believe It or Not! addict since the age of 10. I’m so glad to see they’re keeping up with the times. I couldn’t find a static version of this e-mail pitch, so thought I’d share. Technomazing!

When it comes to social media, there’s no place like home

grow - Practical Marketing Solutions

Arminda Lindsay has become one of the most steadfast {grow} community members in 2010. Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place.

Why our thought leadership is broken

Chris Koch

All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. A wall existed between publishers and advertisers.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs.

Building Awesome Inside Sales Teams and Fantasy Football

Smashmouth Marketing

My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 10 years and asked if I was interested in taking one of the empty slots this year. My obsessive- compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Could I possibly put together a team that could beat other experienced teams week in and week out? Even if the matchup is one-sided on paper? Sounds simple, but here's the deal.

When it comes to social media, there’s no place like home

grow - Practical Marketing Solutions

Arminda Lindsay has become one of the most steadfast {grow} community members in 2010. Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place.

Why Outsource B2B Content Marketing? Reasons Abound.

The Content Factor

Our friend Junta Joe blogged recently about the reasons to outsource, not in-source, your content marketing. The thrust of Joe’s post is that marketing managers need to focus their energy elsewhere. He plugs an upcoming report, but I’d like to elaborate some thoughts in the meantime. read more.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

3 Steps to Content Marketing with Blogs

Writing on the Web

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&#

20+ Cool Social Media and Web Tools

Webbiquity

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now?

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone.

New Twitter Launches, Helps Multimedia Marketers

Hubspot

Twitter.com users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Forget Global! Think Local and Act Local

Biznology

Image via Wikipedia. by Frank Reed. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach and the ability to be bigger than you are.

SMB 2

How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone.

Why Won’t Anyone Return My !*#@$% Call?

Reachforce

Great post here from Don Fornes, CEO at Software Advice, that discusses the challenges of B2B selling in an age where technology and information puts control directly in the buyer's hands. Information is power. A decade ago, it was in the hands of the sales person. Today, the buyer has it

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

What if your boss only wants to measure brand awareness?

Biznology

Image by David Panevin via Flickr. We've all seen that look on the face of the boss. It says, "What on earth are you talking about?"

CMO 2

Sales & Marketing Unaligned? Sales & Marketing Own the Fix Together

ViewPoint

Defy Gravity, Defy the Status Quo

grow - Practical Marketing Solutions

Rebel Brown has been a long-time contributor to {grow} and today, her first book, Defy Gravity, is being published. So it’s kind of a special day!

How to Edit Your Blog Writing: Wot U Can Do

Writing on the Web

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications. Wot r u 2 do? When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.