Sat.Jan 02, 2021 - Fri.Jan 08, 2021

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Should You Consider a Website Experience Audit?

Content4Demand

We often stress the importance of a content audit to make sure your assets are fresh, diverse and targeted and don’t leave major gaps along the buyer’s journey. A website experience audit can be just as important. While the typical website audit focuses primarily on SEO matters, those search experts can often overlook the factors at play to make the content itself as valuable as it should be.

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Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. Given all that we learned in 2020, it’s hard to say what we can expect in terms of changing buyer behavior, trade shows happening virtually or in-person (or both), or even how organic traffic will be impacted in the coming year with all the new campaigns we’ve run. 2020 threw us (by us , I mean “the collective marketing leaders of the world,” us )

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2021 Lead Generation Best Practices

PureB2B

New year, new leads? 2020 wasn’t kind to most marketing departments, and lead generation has proven to be one of the more frustrating aspects of the overall demand generation strategy. As buyers become more and more disengaged with the vendor selection and research process, B2B marketing needs to turn towards being heavily based on value and personalization.

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The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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76% of Marketers Say Video Was Most Important Form of Content in 2020

KoMarketing Associates

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. Vidyard and Demand Metric recently came together to conduct “The State of Video 2020” report, and statistics showed that in 2020, video was the most important form of content for most organizations (76%).

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Software Has Stopped Eating the World

Customer Experience Matrix

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He may have been right at the time but things have now changed: the world is biting back. I’m not referring to COVID-19, although it’s fitting that it took an all-too-physical virus to prove that a digital bubble of alternate facts could not permanently displace reality.

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How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions.

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Report: 44% of B2B Marketers Have an Integrated Marketing Strategy in Place

KoMarketing Associates

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. Demand Gen Report and True Influence recently published “The State of Integrated Marketing in B2B” report, and statistics showed that the majority of B2B marketers (44%) have an integrated marketing strategy underway and are testing new strategies.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. First, this is a list—not “ the list”—of the top people, as there is no way to make a list like this definitive.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Office Leases Surge at the End of the Year

Zoominfo

2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. ‘You-know-what’ triggered rapid digital transformation, radical shifts in work patterns, and economic turbulence. Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go

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How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. I often conduct a SWOT with my clients and the results always yield actionable results.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service.

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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

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InsightSquared + Revenue Collective

InsightSquared

InsightSquared + Revenue Collective: Elevating the partnership between CROs, RevOps and the entire GTM team. Big news for revenue leaders! We’re thrilled to announce we have entered into a strategic partnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is. It defines how we work, communicate, and spend our leisure time.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

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How the Pandemic Economy will Shape Business in 2021

Biznology

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. More than likely, these events will continue to materialize as we get deeper into the year. The largest of these events is sure to be the development of two COVID-19 vaccines, which are currently being rolled out in phases.

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Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions

ATAK Interactive

Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

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How Digital Strategies Support B2B Revenue KPIs

Fusion Marketing Partners

I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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New Office Leases Surge at the End of the Year

Zoominfo

2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans have also shifted or changed entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

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Episode #51: Our Best IC Expert Advice From 2020

Biznology

What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon and me, it was about tapping into experts to guide us through these trying times. At the end of every EE Voice podcast, we always ask our guests for their one piece of advice to leave with listeners.

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The Best Virtual Sales Training Resources for Your Next Sales Kickoff

Vidyard

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process.

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21 SEO Tips, Tactics, and Trends for Website Content in 2021

Content Marketing Institute

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130
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Digital Selling with Video in 2021

Biznology

The most influential tool for sales success in 2020 was video conferencing. According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.” In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

30-second summary: . As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. In addition to 5G connectivity, a number of technological developments are coming together to propel AR into the mainstream.

Planning 141