Sat.Jan 02, 2021 - Fri.Jan 08, 2021

Should You Consider a Website Experience Audit?

Content4Demand

We often stress the importance of a content audit to make sure your assets are fresh, diverse and targeted and don’t leave major gaps along the buyer’s journey. A website experience audit can be just as important.

Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions.

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2021 Lead Generation Best Practices

PureB2B

New year, new leads? 2020 wasn’t kind to most marketing departments, and lead generation has proven to be one of the more frustrating aspects of the overall demand generation strategy.

How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

76% of Marketers Say Video Was Most Important Form of Content in 2020

KoMarketing Associates

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance.

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How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before.

The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”.

Report: 44% of B2B Marketers Have an Integrated Marketing Strategy in Place

KoMarketing Associates

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How To Make Marketing An Invaluable Function

Marketing Craftmanship

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal.

Only 17% of Marketers Say They Have a Fully Customer-First Approach

KoMarketing Associates

Despite the fact that more marketers are focused on enhancing the customer experience (CX), new research suggests that their organizations do not have personnel dedicated to achieving this primary objective.

Key characteristics of successful lead generation websites

Tomorrow People

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

120 Top People in Minnesota Tech on Twitter

Webbiquity

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here.

Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous.

Digital Selling with Video in 2021

Biznology

The most influential tool for sales success in 2020 was video conferencing. According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.”

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Software Has Stopped Eating the World

Customer Experience Matrix

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He may have been right at the time but things have now changed: the world is biting back.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Are Dofollow And Nofollow Links?

RockContent

A marketing management strategy aims to generate results that meet the business’s objectives. Content Marketing is one strategy that helps bring these results.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

30-second summary: . As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media.

Busting the Top 5 Social Media Myths

Biznology

Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business.

The Top 100 PR Influencers To Follow In 2021

BuzzSumo

Influencer Marketing

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

21 SEO Tips, Tactics, and Trends for Website Content in 2021

Content Marketing Institute

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge.

Continuing trends & new opportunities: 5 predictions for email marketing

ClickZ

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year?

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Episode #51: Our Best IC Expert Advice From 2020

Biznology

What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon and me, it was about tapping into experts to guide us through these trying times.

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How Digital Strategies Support B2B Revenue KPIs

Fusion Marketing Partners

I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael […]. B2B Marketing Digital Strategies Digital Marketing digital strategies KPI

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.