Sat.Jun 01, 2019 - Fri.Jun 07, 2019

Top Sales Prospecting Tips That Will Get You Hot Leads

Lead Liaison

A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner.

The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon

LeadCrunch

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious? Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding?

ROI 122

How Can You Be a Thought Leader If You’re Following Everyone Else?

Content4Demand

Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. But does it really make a difference? What exactly is thought leadership? And can you be a leader when you’re simply following the crowd?

2019 State of B2B Content Consumption and Demand Report for Marketers

Marketing Insider Group

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data.

Report 255

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

More Trending

The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics

Act-On

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

Ads 197

Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been.

Customer Experience in B2B Marketing: How to Stand Out from the Crowd

Reachforce

Suppose you're a B2B company targeting business owners, leaders, and managers. Along the way, you forget they're just human beings, so you deliver content that's somewhat cold, technical, and complicated. Basically, you end up doing the exact opposite of what you'd do in the B2C industry.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush.

Tools 168

How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success.

51% of Marketers Are Now Using CDPs to Make the Most of Their Data

KoMarketing Associates

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future.

Marketers Continue to Explore Use Cases for Big Data

Modern Marketing

The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.

Case 237

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What's Next for the Customer Data Platform Industry?

Customer Experience Matrix

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP.

10 Content Promotion Tools You Need To Consider

Marketing Insider Group

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

Marketers Continue to Struggle with Organic Search and Social Media Obstacles

KoMarketing Associates

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way.

Can Retailers Obtain New Leads with Visual Search?

Modern Marketing

In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged , particularly over the last holiday shopping season.

Search 227

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Cut Conversion Time: How to Speed Leads through the Funnel

Reachforce

Sixty-five percent of businesses say their biggest challenge is generating traffic and leads. Another 74 percent of companies say converting leads is a top priority. What can these organizations do to get the results they need? conversion optimization

Funnel 156

How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum.

Financial Services Industry on the Path to Marketing Maturity with Marketing Automation

Act-On

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to keep pace? Corporate

The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals

Webbiquity

Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

3 Challenges of Creating Content on a Large Scale

ScribbleLive

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course.

What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites.

Help! Save Your B2B Marketers From These Three Traps

LeadCrunch

There is one inescapable reality for the modern B2B marketer: overwhelm.

Help 131

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy