Sat.Aug 09, 2014 - Fri.Aug 15, 2014

How to Put the Customer First in Lead Generation

B2B Lead Generation

Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Complexity found in things like Marketing-qualified leads (MQLs), Sales-qualified leads (SQLs), opportunities, lead engagement scores and other KPIs are helpful to see trends and measure what we deem important to us, but something is often missing.

3 B2B Conversion Tracking Mistakes Not to Make

KoMarketing Associates

One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. Or at least we should know that.


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Content Marketing Trends Taking Us into the Future


Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets? Those are for posting about sandwiches, what does that have to do with B2B?”

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How To Get Super Smart On Keyword Research In One Hour

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero. Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. Keyword research can be fairly technical and confusing. It is a blend of art and science.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

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More Trending

How Big Data is Driving Business Growth


Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive.

Are anonymous communities most authentic?


“A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” ”  Chauncey Gardiner , from Being There. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way. It’s like taking the glory suit off of the Klansman.

Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated. Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing.

Content Marketing: How do you know if it???s working?

Writing on the Web

How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Role of Webinars in the Sales and Marketing Process


Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Webinars have become a primary marketing tool to "help drive the buying cycle," according to market research firm SiriusDecisions. As illustrated below, the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and nurturing to cross-selling and upselling.

Infer Grows Predictive Scoring Customer Base by 150 Percent Quarter-Over-Quarter

Ignite Tech

Press Release : Hyper-Growth Companies Leverage Infer to Power Data-Driven Sales and Marketing. Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced a 150 percent increase in its customer base over the past quarter. Infer is now computing thirteen million predictions every month for some of the fastest-growing companies on the planet, including new customers such as Cloudera, Mixpanel, Optimizely, Yesware and ZipRecruiter. “We’re

What Marketing Org Charts Tell You About The Business

The Effective Marketer

Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general.

Detrimental SEO Myths Still Plaguing Online Businesses


In the realm of SEO it’s especially true that certain older tactics and strategies are no longer effective- and in somecases may get you penalized. However, the depletionrate of totalSEOtactics and strategies is nowhere near the growth rate of new things to try. That said, there are some myths about SEO worth dispelling.. Here are a few SEO myths still influencing site owners today to their own detriment: Keyword density is important.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Are Marketers Embracing Opportunities From Big Data?

Crimson Marketing

Marketing is for the creatives. Big data is for the data scientists. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. How marketing can get started: “Big data starts with email intelligence. If you’re going to use data to unleash your creativity, it’s critical you start with as much data as possible.” ” Make sure you have the right information to create the most accurate buyer personas.

Five Reasons Why Your Email Gets Blocked


The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” ” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path.

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Re-branding – a better option than “disruptive innovation”?


“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. Some traditional brands have successfully re-positioned their value proposition to leverage its core benefits and brand image to find new customers and rejuvenate their business.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

I am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter. At Christmas, I give them tools for gifts. In fairness to me, I do change light bulbs and twice a year, I install and remove our air conditioners. So you can only [.]. The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing

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The Modern Marketer’s Guide to Connected Customer Journeys [eBook]


Organizations are striving to deliver consistent experiences but very few feel they are there yet. It’s a simple consideration for marketers, really. Not only does industry data continue to support that customers demand personalized experiences when engaging with brands, but if you think about your own consumer driven shopping experiences, you, too, expect that stellar experience at every touch point.

Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students


Higher education marketers, I have some tough love for you. Stop thinking about Googles algorithm. Stop thinking about lead aggregators. Stop thinking about Facebooks Edge Rank. Start thinking about your students first.

Link building basics: Vetting link prospects


Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Using the methods discussed in the last post we are able to compile a large list of potential link opportunities.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

From How Much Content to How to Stand Out – Q&A with Robert Rose


In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Take a look at how Robert Rose , Chief Strategist for the Content Marketing Institute thinks about content marketing,how to overcome some typical challenges and what it takes to be a better marketer.See See you all in Cleveland!

Buyer Cycle Battleship


The post Buyer Cycle Battleship appeared first on Salesfusion. Customer Interaction Nurture Marketing

Increase Brand Awareness with Social Media Marketing


Why Social Media Matters & How Manufacturing Marketers are Lagging. Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. In In this same report, manufacturing marketers ranked brand awareness as their top goal for content marketing. Similarly, the marketing sector often expresses the need to revive its image and create fresh connections with customers.

Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. What action do you want leads to take when they read your emails? We’ve already touched on the importance of calls-to-action, but how can you make them more successful? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.