Sat.Apr 28, 2012 - Fri.May 04, 2012

Is there a formula for viral content?

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. Every now and then I will write a post that meets the following formula: It has a clickable headline (i.e 7 ways to increase traffic, 5 ways to get more followers, etc). It’s something I think will get shared plenty.

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Can You Predict Your Ideal Scenarios For Lead Nurturing?

Tony Zambito

"Sales Checking For Leads" © All Rights Reserved Kenny Madden. Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program.

Trending Sources

Search, Social and Content – The Keys To Inbound Marketing

B2B Marketing Insider

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble.

B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.

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Social media success also breeds risk

grow - Practical Marketing Solutions

I’ve occasionally used this blog to document my social media journey and in that spirit it would be impossible not to mention last week’s epic Social Slam event.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.

5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense. For those of you uninitiated with SlideShare, it’s a platform where you can upload and spread professional presentations. Or what I like to call, the backbone of buying and selling these days.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Many of the paid search changes are welcome; others are drawing controversy. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. .

Deliver Results With A Search-Driven Marketing Plan

B2B Marketing Insider

Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. Update our Facebook page…no?

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Mobile Positioning: A Business Must

Webbiquity

Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team.

Digital Marketing Puzzle – #8889

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Why Twitter Needs to Change to Keep Up with Social Media Marketing

Webbiquity

Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value.

6 Boards to Consider for Your Pinterest Brand Page

Modern Marketing

by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Pinterest is all about getting others to “pin” your content to their “boards.”

SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long

Marketri

For anyone who believes the best social media ideas come of out of New York, Chicago or other major cities, you better think again.

Re-boot your company, re-boot yourself.

grow - Practical Marketing Solutions

Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You may know him as a blogger, podcaster and author of the seminal book Six Pixels of Separation but he is also a business leader, husband, father and generous friend.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The 9 Must-Have Components of Compelling Email Copy

Hubspot

Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles.

How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1. Content Marketing Is Hard Work.

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Think of a House – Website Builds Demystified

EMagine B2B Blog

One of the greatest challenges in working on a web project is that so much of the planning work feels abstract, and the building of the site itself is mostly behind the scenes. If you’ve ever done any type of home building or remodeling project though, you already have the understanding you need. With web [.]. B2B Web Strategy

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. I find there is a strong but mistaken belief among industrial companies that somehow their site visitors will interrupt their online activities and pick up the phone to call their sales people.

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

ViewPoint

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs.

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Your followers care about you, but do you care?

Biznology

Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.