Sat.Mar 24, 2012 - Fri.Mar 30, 2012

Email marketing: Overcoming message overload

The B2B Research Blog

I’ve always felt my groaning inbox bore testament to the popularity of email marketing. Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas.

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Trending Sources

Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus.

How does social media affect trust and your brand?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand? Think “Trust Marketing.” You can say you heard it here on the {grow} blog first. In 2009, Chris Brogan and Julien Smith released their book Trust Agents.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers.

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

Click here if you can’t view this video of Mark Schaefer’s appearance on CBS This Morning. In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive.

Inbound Marketing: Do You Have A Content Destination?

B2B Marketing Insider

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. To be honest, we never came up with a clear answer. I suppose it tastes great and is less filling.

25 Clever Ways to Grow Your Email Marketing List

Hubspot

It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think.

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful.

Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts

Marketri

For professional service firms, billable time is key to keeping the business profitable. I hear the trepidation from some business owners who are wary of keeping their staff from 1.) taking valuable staff off billable time to write and 2.)

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently.

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B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing.

Faith In Numbers. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. growtoons

Choosing your keywords for SEO

Puzzle Marketer

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients.

Retargeting: Does Bothering Your Customers Really Work?

Tomorrow People

Bothering your customers is tempting. People always seem to think “maybe they didn’t get the message,” and “maybe I should talk with them just one more time,” and then another time, and another, and another.

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Irate sports fans hijack UPS company blog

grow - Practical Marketing Solutions

Click here if you can’t see the video of the controversial UPS ad. I’m sort of a blog geek. I love looking at company blogs and see their progress … or lack of it … over time.

How Do You Appeal to the Distracted Buyer?

Modern Marketing

by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Houzz: New Marketing Tool for the Building Construction and Design Industries

Marketri

One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools.

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]

Hubspot

Your Facebook business page is a haven for well-crafted status updates, photos, and links -- it's the ultimate content-sharing platform.

Social Media meet-ups you won’t want to miss

grow - Practical Marketing Solutions

Nothing is more fun for me than meeting up with friends from the {grow} community in real life. I would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m.

3 Strategies Pro Golfers Could Teach Sales and Marketing

Modern Marketing

by Sheldon Buytenhuys | Tweet this Ben Hogan famously said golf is 20% talent and 80% management. This week every golfer arriving at the Augusta National, one of the most demanding courses of the PGA Masters Tournament, the Augusta National, will have talent. But the player who wins the green jacket is the pro who most efficiently managed his way around the course. Turns out this 20/80 rule holds true for sales and marketing.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results