Sat.Jan 11, 2014 - Fri.Jan 17, 2014

How to Diagnose if Inbounditis is Killing Your Sales Pipeline


A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick.

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B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. .

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Marketing Insider Group

The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

More Trending

From Blog to Book: Write an Expert Ebook in 90 Days

Writing on the Web

Write an expert ebook in 90 days? Do you think it’s possible? I do… here’s why: I’ve done it before with Content Marketing with Blogs. And I’m doing it again. From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks.

Insights Drive Better Customer Experience

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.

Remember to tend to your technology


Photo credit: chooyutshing. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents.

Content Greats of 2014 for B2B Marketers


A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Expert Ebook Writing: 5 Steps to Get Started

Writing on the Web

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. What’s your point?

Understanding Relationships Within the Marketing Technology Landscape

Customer Experience Matrix

Scott Brinker, a.k.a. chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes.

Marketing in the Express Lane: 14 Tips From 14 Experts

Modern Marketing

by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences.

Social media becoming increasingly important in regards to link building


(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

2 Goals for Experts Who Write Ebooks

Writing on the Web

Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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How to Marry Digital and Human-Touch B2B Marketing

Modern Marketing

by contributor | Tweet this Editor’s Note: Jeff Kalter is CEO of 3D2B , a global business-to-business telemarketing company that bridges the divide between marketing and sales.

Is Your Company Ready for Social Business?


(Photo credit: Intersection Consulting). Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business?

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Online Video is The Future of Content Marketing

Crimson Marketing

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video.

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Does Your Website Have Performance Issues?

B2B Marketing Traction

Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor.

Why You Still Need PDFs for Content Marketing


Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer''s notes. Not exactly what I was looking for.

10 Questions about 2014


(Photo credit: Wikipedia). This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

The Future of Social Media: My 2014 Prediction

Crimson Marketing

How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.

Embrace the Suck: 3 Reasons Why Negative Online Reviews Are Helpful to Your Brand


Some of us in digital marketing are old enough—just barely—to remember a time when options were limited for anyone who wanted to broadcast a bad customer experience. Aside from word-of-mouth or writing a letter to the local paper, there just weren’t many ways to publicly voice consumer discontent.

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. Here are the top skills an effective Chief Marketing Officer must have to produce marketing results.

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Why “experiential marketing” offers new opportunities


(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. In light of the pervasive suspicion of traditional advertising (e.g.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

Why not workout with your significant other? BADMarketing. What do you think is the worst part of this ad? Share your thoughts below! Image: Courtesy of Breitbart. The post #BADMarketing presented by Crimson Marketing appeared first on. BADMarketing

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Reinventing the Fathom Website with Creative Conversion


About one year ago, Fathom decided to overhaul our approach to internal team structures in an effort to focus on areas of industry expertise, and hone in on our refined funnel approach to digital marketing.

Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm

Hinge Marketing

Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a differentiator must meet three important criteria : It must be true.