Sat.May 11, 2019 - Fri.May 17, 2019

Creating Killer Display Ads

Triblio

Now that you are equipped with the steps necessary to execute a successful account-based marketing (ABM) program and you’ve built an all-star ABM team , it’s time to try your hand at your first campaign!

How to Prove Agile Marketing ROI Using the Power of Compound Interest

Marketing Insider Group

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business.

10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize.

The Most Important B2B Marketing Metrics for CEOs

Marketing Insider Group

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?”

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

More Trending

The State of Marketing Automation and How to Achieve Ultimate Success

Act-On

Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.

4 Ways to Increase Customer Engagement

Modern Marketing

Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer.

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought. Things quickly got weirder. The water in the shower wasn’t set to the right temperature. The traffic report mentioned an accident nowhere near his route to work.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Engage Your Customers at the Best Time with These Outreach Strategies

Act-On

Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation

The Top Event Marketing Trends for 2019

Marketing Insider Group

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before.

29.9% of Marketers Now Believe Customer Service is the Key to Standing Out

KoMarketing Associates

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects.

The Importance of Content Marketing

Modern Marketing

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How a Strong Data Management Platform Informs Your Segmentation Strategy

Reachforce

Between 2014 and 2016, 90 percent of the world's data was created. When you take into account that 2.5 quintillion bytes of data are created daily, then you can see how massive "big data" is. data management

8 Biggest Benefits of Using AI for Enterprise Marketers

Marketing Insider Group

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

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3 Examples of Going From Ideation to Interactive and Visual Content

ScribbleLive

When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task.

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

How to Build a Digital Experience Capability

Modern Marketing

It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX).

How to Connect Better with Customers with Less Jargon

Marketing Insider Group

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap.

The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony

Webbiquity

Teachers focus on (this is going to be a shock, wait for it)…teaching. They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students.

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Should Your Marketing Team Care About TikTok?

Contently

My favorite TikTok meme is a bit called “ I smell pennies.” ” Every video begins with someone holding a bunch of pennies. The person says, “Finally. Now I can keep these pennies to myself.”

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Modern Marketing

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter.

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Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.

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Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software.

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How Storytelling Can Enhance Authenticity For Purposeful Branding

Biznology

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.