Sat.Jun 21, 2014 - Fri.Jun 27, 2014

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy?

Half of all sales inquiries are good. The challenge is finding which half.

ViewPoint

In the distant past (30 years ago) We figured out through research that 45%f of all inquiries turn into a sale for someone. In the not too distant past (15 years ago) We realized that salespeople cannot or will not follow-up on 100% of their inquiries.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days!

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Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Another is that marketing is becoming more and more technical.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The 3 Most Important Aspects of Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts.

More Trending

Keys To Leadership Success? Candor And Trust

Marketing Insider Group

Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc. - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull.

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What Jeremy Paxman Doesn’t Know About Twitter Best Practices

KoMarketing Associates

On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. What would content marketers say in response to Paxman’s comments?

Social networking services should be facilitated not controlled

Biznology

Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities. If you can find a copy, buy one.

The Worst Social Media Business Blunders

Webbiquity

Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Peter Drucker on “The Four Roles of the CFO”

Marketing Craftmanship

In the early 1990s, Highlander Consulting was engaged by Phibro Energy to help introduce energy derivatives to Chief Financial Officers at corporations with substantial exposure to fluctuations in oil, gasoline and jet fuel prices.

Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]

Crimson Marketing

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

4 simple truths about content marketing re-imagined

Biznology

Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics , which are based on the increasingly fine and detailed data that can be collected.

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? Results are not immediate but they are long term. A growing number of companies are awakening from their long, outbound marketing slumber. A comfortable sleep where companies could leverage the power of media to interrupt what consumers were interested in and shout marketing messages at them. And for a long time, it got dreamy results.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

2 Key Tips To Help Rethink Your Marketing Analytics

Modern Marketing

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.

Will hyper-personalized content help or hurt us?

Biznology

As the data crunching and behavioral analysis technology behind consumer actions online improves, targeted messages are becoming even more pinpointed.

Video Marketing; A recap of the potential platforms and placements for promoting your product video

NuSpark

A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3 Truths to Help Balance Marketing Technology Mayhem

Modern Marketing

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.

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Seven Ways to Get The Most Out of Industry Events

ANNUITAS

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

#BADMarketing from OFF!

Crimson Marketing

Who’s going camping this summer? BADMarketing. Image: Courtesy of Imgur. The post #BADMarketing from OFF! appeared first on. BADMarketing

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web.

B2B Events – What Does Demand Generation Have to Do with It?

ANNUITAS

We love events …attending them at least. Running them is another matter as that involves painstaking detail, budgets from HELL, venue chaos and any number of small nightmares. But attending them…well that is usually just great.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Happy, that is, until “the comment.”

Online Marketing: So many experts – who will you call first?

Direct Response Coach

The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. There are specialists for [.]. The post Online Marketing: So many experts – who will you call first? appeared first on McCarthy and King Marketing. General

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!