Sat.Nov 22, 2014 - Fri.Nov 28, 2014

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what is and isn’t lead nurturing.

Are B2B agencies adapting quickly enough?

Savanta

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.

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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. You must remember that ease of use also creates a low barrier to entry. Anyone with an email address can create an account.

Feast on This: A Modern Marketer's Thanksgiving

Oracle

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are aiming to engage with their customers. Thanksgiving dinner aims to offer something for everyone – just like smart marketing. But the celebratory gathering offers pairings that are perfect staples.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago. With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level.

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10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list.

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Oracle

Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list.

What Is The Meaning of Thanksgiving? [Video]

Crimson Marketing

English comedian and actor, Russel Brand, asks American children to help him understand the meaning of Thanksgiving. Watch this light-hearted video and enjoy your holiday week! More ABC US news | ABC World News. The post What Is The Meaning of Thanksgiving? Video] appeared first on. Other Interesting Topics

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11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader.

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10 Marketing Tools To Be Thankful For

Oracle

Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency. To mark the U.S. Thanksgiving holiday this week, we’ve revisited previous posts to pay homage to the tools that keep us marketers aligned, integrated, and centered on our customers.

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Why Do Marketers Struggle with Content Marketing Effectiveness?

ANNUITAS

Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? According to the recent B2B Enterprise Demand Generation Study conducted by ANNUITAS, only 44.3 percent of enterprise marketers utilize buyer personas when planning Demand Generation programs and activities.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. What is the difference between a # (hashtag) and the @ (at) signs? The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet. Hashtags are also used to search for discussions on certain events and topics.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

LinkedIn Networking Tips: How to Increase Connections and Engagement

Hinge Marketing

LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Appearance Matters. Consider this: when you attend an in-person networking event, you prepare ahead of time. Whether your goal is to make some connections or potentially find new sources of business, you want to make a great first impression.

How to measure Lead Quality

Direct Response Coach

You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. [.]. The post How to measure Lead Quality appeared first on McCarthy and King Marketing. General

Salesfusion Achieves High Performers Ranking on G2 Crowd

Salesfusion

The post Salesfusion Achieves High Performers Ranking on G2 Crowd appeared first on Salesfusion.

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Consumer Brand Manufacturer Spotlight: Wüsthof

Fathom

As a consumer brand manufacturer, would you ever consider cutting out retailers who undercut you on price and branding guidelines? How about Amazon? That’s how Wüsthof, the 200-yr.-old old German cutlery brand, does it. As Paul Demery reports in a recent Internet Retailer article, Wüsthof goes to great lengths to protect its brand integrity — even if that means severing ties with Amazon.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Free Social Media Tools We Are Thankful For

EMagine B2B Blog

It’s the time of year again to give thanks. This year, we are thankful for all those little tools that help us perform our jobs a little better at no extra cost. Bow down to these useful and practical social media tools! Bitly – Most everyone has heard of Bitly. It’s a quick and easy tool to shorten your links before adding them to your social posts, or any post for that matter.

The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers. You are not marketing to search engines, digital channels and multiple devices. Behind any and all of these is the human brain.

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Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

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Lead Gen Survey Forecasts Tough Road for Marketers in 2015

Sales Intelligence View

Today’s post is by Megan McConnell, Customer Mark […]. Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Things You Can Learn From Non-Profit Social Media Success

Marketo

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns.

Why Everything You Thought You Knew About Bounce Rate Is Wrong

EMagine B2B Blog

As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive. Recently, I was looking into specific details about bounce rates for a client, when I realized that my interpretations of bounce rate and exit rate were wrong. Shocked, I dug more into these metrics, and I realized that there are many common misconceptions surrounding them.

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25 Free Hero Images and Mock-ups: The First Impression Counts

JotForm

The use of giant, so-called Hero images is a trend of the younger years. Some say it was Apple who brought it forth, some say gigantic images have been there forever, but couldn’t be used due to poor bandwidths. The latter is becoming less and less of a problem, so why not start using hero imagery t.

The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

It’s more and more true every day: we live in the age of the specialist. Specialization has long been an effective strategy to command premium prices, generate more leads , and close sales – and it’s only growing more important. In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.