Sat.Nov 22, 2014 - Fri.Nov 28, 2014

Are B2B agencies adapting quickly enough?

Savanta

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.

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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

There is a misconception for some that a social media strategy is easy to develop and implement.

Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again.

More Trending

Why Do Marketers Struggle with Content Marketing Effectiveness?

ANNUITAS

Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers?

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day.

Why Google’s latest change should worry you

Biznology

Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you.

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What Is The Meaning of Thanksgiving? [Video]

Crimson Marketing

English comedian and actor, Russel Brand, asks American children to help him understand the meaning of Thanksgiving. Watch this light-hearted video and enjoy your holiday week! More ABC US news | ABC World News. The post What Is The Meaning of Thanksgiving? Video] appeared first on.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to measure Lead Quality

Direct Response Coach

You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day.

10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude.

11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ).

Feast on This: A Modern Marketer's Thanksgiving

Modern Marketing

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are aiming to engage with their customers. Thanksgiving dinner aims to offer something for everyone – just like smart marketing. But the celebratory gathering offers pairings that are perfect staples.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter.

Sharing Our Favorite Campaign Planning Resources

Reachforce

It’s that time of the year. We’re grateful for the year we’re wrapping up, experiences we’ve had and new friends we’ve met along the way. This year has been action packed for us and we’re really excited about what’s to come in the New Year.

Salesfusion Achieves High Performers Ranking on G2 Crowd

Salesfusion

The post Salesfusion Achieves High Performers Ranking on G2 Crowd appeared first on Salesfusion.

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10 Marketing Tools To Be Thankful For

Modern Marketing

Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency. To mark the U.S. Thanksgiving holiday this week, we’ve revisited previous posts to pay homage to the tools that keep us marketers aligned, integrated, and centered on our customers.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Consumer Brand Manufacturer Spotlight: Wüsthof

Fathom

As a consumer brand manufacturer, would you ever consider cutting out retailers who undercut you on price and branding guidelines? How about Amazon? That’s how Wüsthof, the 200-yr.-old old German cutlery brand, does it.

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5 Free Social Media Tools We Are Thankful For

EMagine B2B Blog

It’s the time of year again to give thanks. This year, we are thankful for all those little tools that help us perform our jobs a little better at no extra cost. Bow down to these useful and practical social media tools! Bitly – Most everyone has heard of Bitly.

Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing!

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Lead Gen Survey Forecasts Tough Road for Marketers in 2015

Sales Intelligence View

Today’s post is by Megan McConnell, Customer Mark […]. Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey

4 Things You Can Learn From Non-Profit Social Media Success

Modern B2B Marketing

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising.

Why Everything You Thought You Knew About Bounce Rate Is Wrong

EMagine B2B Blog

As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive.

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How to Re-Post Someone Else’s Work (Ethically)

Marketing Action

Sometimes a writer says something you think is just swell, and you want to share it with your readers. You don’t want to change it, but present it unsullied and un-curated, so the reader gets the same impact from the post that you did when you read it.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.