Sat.Nov 22, 2014 - Fri.Nov 28, 2014

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing.

Are B2B agencies adapting quickly enough?

Savanta

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.

Agency 298

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

There is a misconception for some that a social media strategy is easy to develop and implement.

Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again.

More Trending

Why Do Marketers Struggle with Content Marketing Effectiveness?

ANNUITAS

Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers?

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day.

Why Google’s latest change should worry you

Biznology

Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you.

Google 198

What Is The Meaning of Thanksgiving? [Video]

Crimson Marketing

English comedian and actor, Russel Brand, asks American children to help him understand the meaning of Thanksgiving. Watch this light-hearted video and enjoy your holiday week! More ABC US news | ABC World News. The post What Is The Meaning of Thanksgiving? Video] appeared first on.

Video 183

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude.

Feast on This: A Modern Marketer's Thanksgiving

Modern Marketing

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are aiming to engage with their customers. Thanksgiving dinner aims to offer something for everyone – just like smart marketing. But the celebratory gathering offers pairings that are perfect staples.

11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ).

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Sharing Our Favorite Campaign Planning Resources

Reachforce

It’s that time of the year. We’re grateful for the year we’re wrapping up, experiences we’ve had and new friends we’ve met along the way. This year has been action packed for us and we’re really excited about what’s to come in the New Year.

How to measure Lead Quality

Direct Response Coach

You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day.

Salesfusion Achieves High Performers Ranking on G2 Crowd

Salesfusion

The post Salesfusion Achieves High Performers Ranking on G2 Crowd appeared first on Salesfusion.

126
126

LinkedIn Networking Tips: How to Increase Connections and Engagement

Hinge Marketing

LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Appearance Matters.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Consumer Brand Manufacturer Spotlight: Wüsthof

Fathom

As a consumer brand manufacturer, would you ever consider cutting out retailers who undercut you on price and branding guidelines? How about Amazon? That’s how Wüsthof, the 200-yr.-old old German cutlery brand, does it.

Brand 109

5 Free Social Media Tools We Are Thankful For

EMagine B2B Blog

It’s the time of year again to give thanks. This year, we are thankful for all those little tools that help us perform our jobs a little better at no extra cost. Bow down to these useful and practical social media tools! Bitly – Most everyone has heard of Bitly.

Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

SMB 109

The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing!

P2P 98

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Lead Gen Survey Forecasts Tough Road for Marketers in 2015

Sales Intelligence View

Today’s post is by Megan McConnell, Customer Mark […]. Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey

4 Things You Can Learn From Non-Profit Social Media Success

Marketo

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising.

Business Casual: How to Navigate the Workday in Style

Marketing Action

Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. True, the daily attire for the C-suite – men and women – is still a suit (or something darned close to one), but this tradition is diminishing.

Why Everything You Thought You Knew About Bounce Rate Is Wrong

EMagine B2B Blog

As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive.

Rate 95

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

It’s more and more true every day: we live in the age of the specialist. Specialization has long been an effective strategy to command premium prices, generate more leads , and close sales – and it’s only growing more important.

Save That Shopping Cart! Tips To Prevent Cart Abandonment

Marketo

Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? Now imagine condensing the amount of people that abandon their carts over the course of a month into one single day. We call it Cyber Monday and it is right on the horizon.

Act-On Employees Give Thanks

Marketing Action

Thanksgiving. Long ago Thanksgiving was an occasion for the community to give thanks for having gotten the harvest in (and showing gratitude that there was indeed a harvest).