Sat.Dec 10, 2016 - Fri.Dec 16, 2016

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017.

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Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist

Marketing Insider Group

I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine.

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Recapturing Lost Leads: Going After Form Abandoners

The Point

What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions.

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10 Gifts for Marketers That Will Boost Productivity

KoMarketing Associates

The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Rise of Account Based Thinking

bizible

Within the world of sales and marketing over the last two to three years, account-based thinking has risen to prominence as a top-of-mind initiative. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics.

More Trending

63 Digital Advertising Terms Every Marketer Should Know

Act-On

If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. What follows are (relatively) jargon-free explanations of the most common digital advertising terms.

Why CMOs Need To Put Their Customers First

Modern Marketing

I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. So when I saw the headline announcing the results of a MarketingSherpa survey my immediate thought was two-fold.

Behind the Scenes of Marketing Personalization

Hive9

Every day we’re marketed to in a fashion that has nothing to do with us. We’ve grown so used to this phenomenon, in fact, that most of us hardly see poorly matched advertisements or emails anymore. The marketers behind those messages are likely wasting both their time and money.

How to Plan Your Content Marketing Calendar

Marketing Insider Group

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Running a small or medium sized enterprise can be a really tough affair.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams.

Content marketing data: It’s not geeky and it’s not boring

Biznology

Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. Or worse: insurance actuaries helpfully calculating the odds of our death.

3 Core Elements to Stay On Top of When Launching a Website

ANNUITAS

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected.

How to Create a Content Calendar for Better SEO

Marketing Insider Group

If you’re still producing content on a whim, then good for you! At least you’re producing content. But if you’re just banging-out the occasional blog post because you “had an idea” or just conjured-up the motivation, then now is a good time to create a content calendar.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

When AI and Analytics Drive Business Disruption vs. Hype

Ignite Tech

This article was originally published on MarTech Today by Sean Zinsmeister , Senior Director of Product Marketing at Infer.

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

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How Do Marketers Using Single and Multi-Touch Attribution Differ? [2016 State of Pipeline Marketing Data]

bizible

In the 2016 State of Pipeline Marketing report, marketers across various industries answered questions surrounding how they execute, track, measure and report their efforts. Regarding tracking and reporting, we specifically asked about marketing attribution. Here’s what we learned.

Creativity Doesn’t Mean Big (So Stop Making Excuses)

Marketing Insider Group

We assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. But what if to get all that, we need to think smaller?

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why Customer Experience Is Just Like Gift Buying

Modern Marketing

Ok raise your hand if you have not even started your holiday shopping yet. Yes, my hand is firmly raised. Trust me, we are not alone for many holiday shoppers are in the same dilemma. Or maybe it's not a dilemma as perhaps some actually enjoy waiting to the last minute.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?

ViewPoint

Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors.

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Marketing Automation Won’t Solve All Your Marketing Problems

Modern Marketing

Marketers want their jobs to be easy. We don’t expect them to be easy, because other marketers tell us that marketing is hard, but we can hope just the same.

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg

Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.”

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How to deploy content properly within your account-based marketing program

NuSpark

The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome.

Are Your Lead Conversion Rates Above Average?

Marketing Insider Group

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. This means taking a closer look at your current process and making improvements based on what you see behind the scenes.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Why Your Brand Should Start Using Qualitative Data

Modern Marketing

“It is a capital mistake to theorize before one has data,” the famous problem-solver Sherlock Holmes once said. But what exactly do we mean when we use the word ‘data’? These days when marketers use the term, it’s often assumed they’re referring to numbers.

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The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In In fact, our editor-in-chief managed to pull together about 40 of the worst of them.)

10 IoT Considerations for SEO & Other Digital Marketing Strategies

Act-On

The Jetsons. Back to the Future. Metropolis. A Space Odyssey. Total Recall. Minority Report. These old favorites feature the past’s imagined technologies of the future, including many inventions to assist us in our daily lives. Ranging from the voice-activated or robotic to the instantaneous and answer-your-every-command “genie” devices, these advancements once seemed impossible within our lifetimes. Technologists, however, did indeed bring the future to us … by developing networked devices.

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