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Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […]. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group. Content Marketing MORE
The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers. MORE
Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted. MORE
Working with a content marketing agency is great but, suffice to say, it takes some managing. Discover the five key elements of account management that will ensure your agency move mountains for you in return. In the previous section of Stripped Bare , we got to grips with the glossary of content marketeers , exploring the sector’s wide variety of stock acronyms. In this week's piece, we’ll be taking a deep-dive into the account management (AM) function. MORE
Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing MORE
Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of […]. The post 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked appeared first on Marketing Insider Group. MORE
If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. MORE
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. MORE
Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. MORE
A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks. MORE
Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group. Content Marketing MORE
Trust in the world is at an all time low. Time and time again, the public’s trust has been broken by corporations, politicians, celebrities, newspapers, social media, and more. Scammers and hackers run rampant online, trying to take advantage of anybody they can. It’s becoming harder and harder to build trust, as everyone just expects […]. The post How to Build Customer Trust in a World of Scandals appeared first on Marketing Insider Group. Content Marketing MORE
Marketers reach out to buyers during various stages of the decision-making process, but which times are most effective when it comes to closing the deal? Furthermore, which tactics have the biggest payoff? RAIN Group recently conducted the “5 Sales Prospecting Myths Debunked” to gain insight into which marketing tactics are most efficient. Most customers (80 percent) stated that they prefer to be contacted via email during the buying process. MORE
Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. MORE
It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. MORE
Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn. Online affiliate marketing programs are a rich source of online income, […]. The post Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners appeared first on Marketing Insider Group. Content Marketing MORE
As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Recently, Experian conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how executives are utilizing data to their advantage. MORE
If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” While this sentence does indeed capture what it is we strive to accomplish across clients, there is one word that stands out and truly makes a difference: tailored. MORE
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation MORE
We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites. MORE
We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. MORE
Taking an advocate community global can be daunting for many organizations. Building and implementing a strategy to connect almost 2,000 advocates speaking multiple languages spanning more than 40 countries has been challenging to say the least. Through this process, the number one lesson I’ve learned is to utilize best-in-class tools to connect and enable your. MORE
Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Here’s why: You can’t automate trust I registered for a demo account for CRM software. Five minutes later I got a call. Didn’t answer. Wanted to try the demo first. I got another call five minutes later. Checked caller […]. The post How sales hustle and automation hurt customer experience appeared first on the B2B Lead Blog. Marketing Strategy MORE
Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. MORE
Act-On
FEBRUARY 20, 2018
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation
Marketing Insider Group
FEBRUARY 19, 2018
Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […]. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group. Content Marketing
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Biznology
FEBRUARY 22, 2018
Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility.
B2B Lead Generation
FEBRUARY 17, 2018
Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Here’s why: You can’t automate trust I registered for a demo account for CRM software. Five minutes later I got a call. Didn’t answer. Wanted to try the demo first. I got another call five minutes later. Checked caller […]. The post How sales hustle and automation hurt customer experience appeared first on the B2B Lead Blog. Marketing Strategy
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
bizible
FEBRUARY 20, 2018
We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.
KoMarketing Associates
FEBRUARY 19, 2018
As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Recently, Experian conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how executives are utilizing data to their advantage.
Marketing Insider Group
FEBRUARY 23, 2018
Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn. Online affiliate marketing programs are a rich source of online income, […]. The post Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners appeared first on Marketing Insider Group. Content Marketing
Modern Marketing
FEBRUARY 20, 2018
The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers.
Advertisement
Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
KoMarketing Associates
FEBRUARY 20, 2018
If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” While this sentence does indeed capture what it is we strive to accomplish across clients, there is one word that stands out and truly makes a difference: tailored.
Act-On
FEBRUARY 22, 2018
A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks.
Marketing Insider Group
FEBRUARY 19, 2018
Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group. Content Marketing
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Biznology
FEBRUARY 21, 2018
If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.
Influitive
FEBRUARY 22, 2018
Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted.
Act-On
FEBRUARY 21, 2018
Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing
Marketing Insider Group
FEBRUARY 20, 2018
Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of […]. The post 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Biznology
FEBRUARY 19, 2018
Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia.
Tomorrow People
FEBRUARY 20, 2018
Working with a content marketing agency is great but, suffice to say, it takes some managing. Discover the five key elements of account management that will ensure your agency move mountains for you in return. In the previous section of Stripped Bare , we got to grips with the glossary of content marketeers , exploring the sector’s wide variety of stock acronyms. In this week's piece, we’ll be taking a deep-dive into the account management (AM) function.
Influitive
FEBRUARY 22, 2018
Taking an advocate community global can be daunting for many organizations. Building and implementing a strategy to connect almost 2,000 advocates speaking multiple languages spanning more than 40 countries has been challenging to say the least. Through this process, the number one lesson I’ve learned is to utilize best-in-class tools to connect and enable your.
RockContent
FEBRUARY 22, 2018
We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
KoMarketing Associates
FEBRUARY 20, 2018
Marketers reach out to buyers during various stages of the decision-making process, but which times are most effective when it comes to closing the deal? Furthermore, which tactics have the biggest payoff? RAIN Group recently conducted the “5 Sales Prospecting Myths Debunked” to gain insight into which marketing tactics are most efficient. Most customers (80 percent) stated that they prefer to be contacted via email during the buying process.
Customer Experience Matrix
FEBRUARY 18, 2018
Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data.
Marketing Insider Group
FEBRUARY 20, 2018
Trust in the world is at an all time low. Time and time again, the public’s trust has been broken by corporations, politicians, celebrities, newspapers, social media, and more. Scammers and hackers run rampant online, trying to take advantage of anybody they can. It’s becoming harder and harder to build trust, as everyone just expects […]. The post How to Build Customer Trust in a World of Scandals appeared first on Marketing Insider Group. Content Marketing
Webbiquity
FEBRUARY 20, 2018
Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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