INDUSTRY INSIGHTS YOUR PEERS ARE READING
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. MORE
Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. MORE
Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […]. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group. Content Marketing MORE
The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers. MORE
I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words. MORE
Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing MORE
If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. MORE
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. MORE
Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something. The trouble is that this strategy doesn’t get results. Even if, by some miracle, a blog post does convert a few customers, there’s no real way to repeat its success, because you won’t know what you did right to get those results. The good news is that there are proven strategies out there that will get consistent (and trackable) conversions. MORE
Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. MORE
A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks. MORE
We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. We have an astoundingly vast amount of information at our fingertips. MORE
Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group. Content Marketing MORE
LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. What started as a simple networking and job search tool has blossomed into much more. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. MORE
Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. MORE
It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. MORE
Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn. Online affiliate marketing programs are a rich source of online income, […]. The post Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners appeared first on Marketing Insider Group. Content Marketing MORE
As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Recently, Experian conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how executives are utilizing data to their advantage. MORE
If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” While this sentence does indeed capture what it is we strive to accomplish across clients, there is one word that stands out and truly makes a difference: tailored. MORE
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation MORE
Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet. MORE
We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites. MORE
We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. MORE
Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Here’s why: You can’t automate trust I registered for a demo account for CRM software. Five minutes later I got a call. Didn’t answer. Wanted to try the demo first. I got another call five minutes later. Checked caller […]. The post How sales hustle and automation hurt customer experience appeared first on the B2B Lead Blog. Marketing Strategy MORE
Act-On
FEBRUARY 20, 2018
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation
KoMarketing Associates
FEBRUARY 21, 2018
I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.
Webbiquity
FEBRUARY 22, 2018
Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet.
B2B Lead Generation
FEBRUARY 17, 2018
Sales reps are hustling and using automated tools to move faster. But it can hurt customer experience. Here’s why: You can’t automate trust I registered for a demo account for CRM software. Five minutes later I got a call. Didn’t answer. Wanted to try the demo first. I got another call five minutes later. Checked caller […]. The post How sales hustle and automation hurt customer experience appeared first on the B2B Lead Blog. Marketing Strategy
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Webbiquity
FEBRUARY 20, 2018
Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs.
ScribbleLive
FEBRUARY 20, 2018
It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams.
Biznology
FEBRUARY 22, 2018
Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility.
Marketing Insider Group
FEBRUARY 19, 2018
Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […]. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group. Content Marketing
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Account-Based Marketing is a strategy, not a solution.
KoMarketing Associates
FEBRUARY 19, 2018
As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Recently, Experian conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how executives are utilizing data to their advantage.
Modern Marketing
FEBRUARY 23, 2018
We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy.
bizible
FEBRUARY 22, 2018
Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something. The trouble is that this strategy doesn’t get results. Even if, by some miracle, a blog post does convert a few customers, there’s no real way to repeat its success, because you won’t know what you did right to get those results. The good news is that there are proven strategies out there that will get consistent (and trackable) conversions.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
KoMarketing Associates
FEBRUARY 20, 2018
If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” While this sentence does indeed capture what it is we strive to accomplish across clients, there is one word that stands out and truly makes a difference: tailored.
Modern Marketing
FEBRUARY 20, 2018
The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers.
Biznology
FEBRUARY 21, 2018
If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.
B2B PR Sense
FEBRUARY 20, 2018
LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. What started as a simple networking and job search tool has blossomed into much more. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Act-On
FEBRUARY 22, 2018
A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks.
Marketing Insider Group
FEBRUARY 23, 2018
Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn. Online affiliate marketing programs are a rich source of online income, […]. The post Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners appeared first on Marketing Insider Group. Content Marketing
Industrial Marketing Today
FEBRUARY 20, 2018
Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications.
Biznology
FEBRUARY 19, 2018
Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Modern Marketing
FEBRUARY 22, 2018
We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. We have an astoundingly vast amount of information at our fingertips.
Act-On
FEBRUARY 21, 2018
Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing
Marketing Insider Group
FEBRUARY 19, 2018
Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group. Content Marketing
ScribbleLive
FEBRUARY 22, 2018
We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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