Sat.Mar 10, 2018 - Fri.Mar 16, 2018

Why putting the business focus on experience pays off


Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach.

Influencers are People, NOT Campaigns

Onalytica B2B

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions.


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Survey: 37 Percent of Marketers Integrating Agile Approach

KoMarketing Associates

Research shows that the majority of marketers are still taking a traditional approach when it comes to their strategies. However, a growing number of them are leaning toward a more agile approach as time goes on. Agile Sherpas and Kapost recently conducted the “State of Agile Marketing 2018” to determine how many marketers have adopted agile principles and what it looks like for them. Statistics showed that 40.3 percent still take a traditional approach to marketing, but 36.7

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How to Activate Employees and Harness the Power of Internal Experts

Marketing Insider Group

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […]. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)


Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. The Pre-Conference Education event takes place on Monday, April 9 and Tuesday, April 10, prior to the conference opening keynote.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. But link building is not easy.

Evolving MarTech 2.0: The Adaptive Marketing Platform


Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects. Adaptive Marketing AI Marketing Strategy Personalization

7 Tips for Better LinkedIn Leads

Marketing Insider Group

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more […]. The post 7 Tips for Better LinkedIn Leads appeared first on Marketing Insider Group. Marketing Strategy

B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Survey: AI is the “Next Big Trend” Among Marketers in 2018

KoMarketing Associates

New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. This was only surpassed by consumer personalization (28.6 percent). Furthermore, the statistics showed that marketers were interested in integrating AI into their content marketing plans as well.

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How committed are you to content marketing in 2018?

Tomorrow People

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. Are you one of them? If you are, your content strategy could face failure in the coming year. How can you turn things around? By defining appropriate goals, committing fully, and aligning your goals with the right metrics.

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive


CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions.

Email marketers are from Mars, email consumers are not


Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here , along with my other recent Biznology columns. In conversation with a client earlier this week, it occurred to me that the one thing I talk about almost endlessly when it comes to using your website as a marketing tool is what I rarely mention when talking about email marketing. That one concept is: Your prospects don’t care about you.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Reasons Marketers Love Jay Baer


If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. He’s created five multi-million dollar companies and is a 7 th -generation entrepreneur.

Survey Finds Strategic Planning Critical to Success in Programmatic Advertising

KoMarketing Associates

New research suggests that marketers who are invested in programmatic advertising are discovering what’s working and where they face challenges with this channel. Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points. The majority of respondents (55 percent) claimed that having more time for strategic/high level planning is critical to their success.

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How To Turn Customer Advocacy Into Product Insights And Reviews


According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

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4 fears that prevent you from starting your own business


Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of Americans aren’t engaged in what they do daily for a living; it’s nerve-racking to leave a stable job with dependable income and vacation time. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Magic Sauce to Account-Based Marketing is Experimentation


The magic sauce to account-based marketing is … experimentation and iteration. But what is Account-Based Marketing (ABM)? How does it work? And does it really work? In this post, we ask other marketers about their efforts with ABM. Account-Based Marketing

How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience


In my career, I’ve spent a lot of time dissecting what content marketing is and how we as leaders and marketers can use content to develop meaningful connections with the audiences that matter most to us. To me, content isn’t only a creative outlet, and it’s more than just another marketing tactic. It’s about sharing your unique ideas and knowledge in a way that actually helps other people and builds trustworthy relationships.

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When the Draft has "Problems"


Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It It has problems, let’s talk.". Your stomach sinks as you imagine having to listen to a complete destruction of text into which you (or your technology writer) put so much time, effort, and creative thought. But knowing several strategies for handling feedback can make this situation both positive and constructive for moving the project forward. Strategy #1.

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Mike Moran on the future of content marketing, search, and digital


Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s getting ever harder when the things you could do change so rapidly. Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Killer Tips for Creating LinkedIn Posts that Hook Readers


Use these killer tips for creating LinkedIn content that hooks and converts readers. B2B Marketing Content Marketing Social Media Marketing

The Intelligent Era of Content Marketing


Events are always good for networking, schmoozing, and making the subtle push to turn prospects into clients. But the top conferences do something even more important: They can tell you a lot about the state of an industry. This year’s Intelligent Content Conference (ICC), produced by the Content Marketing Institute, is no exception.

When the Draft has "Problems"


Perhaps the most exasperating feedback you can get from a subject expert who reviews the draft of a technical marketing document? "It It has problems, let’s talk.". Your stomach sinks as you imagine having to listen to a complete destruction of text into which you (or your technology writer) put so much time, effort, and creative thought. But knowing several strategies for handling feedback can make this situation both positive and constructive for moving the project forward. Strategy #1.

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5 Tips For Spring Cleaning Your Advocate Marketing Program


Spring has sprung, and you know what that means… spring cleaning is in full swing! While you’re sweeping out cobwebs at home, don’t forget to give your advocate marketing program a deep clean too. Freshening up parts of your AdvocateHub that you haven’t looked at in a while (no judgement!) will make it easier to.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.