ViewPoint

SEPTEMBER 16, 2013

'Voicemail in today’s sales arena can be your secret sauce to connecting with your prospects or it can be a death knell. When done correctly, voicemail is powerfully effective. In fact, our experience shows 20% - 30% of all sales opportunities we generate for clients result from leaving a carefully crafted voice message. In today''s PowerMinute you will hear why it is important to leave voicemail messages when prospecting and how to do it successfully to generate a positive response.

Generation 240

Generation Lead Generation Tips Positioning 240

Marketing Insider Group

SEPTEMBER 17, 2013

'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.

Content Marketing 215

Content Marketing Trade Show Content Mobile Advertising 215

markempa

SEPTEMBER 16, 2013

'Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. Her presentation, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans,” featured steps marketers can take to achieve a productive, cooperative relationship with Sales.

B2B Sales 214

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 214

Webbiquity

SEPTEMBER 16, 2013

'Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

Planning 200

Planning Marketing & Strategy Twitter Class 200

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Webinar Metrics

ViewPoint

SEPTEMBER 17, 2013

'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. A successful sales manager must go out of his or her way to guard the time of their sales reps—and that means eliminating unnecessary distractions, which can be many in today’s world, says my latest guest on PowerViews, Chris Snell, inside sales manager for Care.com.

Linkedin 191

Linkedin Twitter Video Marketing Education 191

Marketing Insider Group

SEPTEMBER 19, 2013

'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Here is an overview of my best answers to 9 questions you may be asking. Let me know your thoughts as well in the comments below.

Top of Funnel 182

Top of Funnel Content Marketing CMS Development Planning 182

B2B Marketing Traction

SEPTEMBER 20, 2013

'Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. He talked about the many revolutions technology is creating (see the list at the end of the post), and many affect marketing.

Transparency 175

Transparency Trust Marketing B2B Marketing Ad Building 175

Biznology

SEPTEMBER 17, 2013

'What do you think you look like in the mirror ? I am sure what you see in the mirror is an idealized version of yourself. Maybe who you were in your wedding album instead of the paunchy 50-year-old you’ve become — and to maintain that myth, you’ve thrown away full-body mirrors and only take selfies from overhead. The mirror can be brutal but we’re all able to see what we want to see.

Keywords 170

Keywords Work Management Google Ideal Customer Profiles 170

KoMarketing Associates

SEPTEMBER 14, 2013

'B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. This behavior is being fueled not only through Internet connectivity speed or access but device usage as well. Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Top of Funnel 177

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Paper

Savanta

SEPTEMBER 17, 2013

'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million. There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have? I was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency B2B Marketing Display 152

ANNUITAS

SEPTEMBER 17, 2013

'As marketers, especially Inbound marketers, we need to bring the attention to our products/services in a way that engages people, makes them want to know more about what we do because we can help them solve their problems.

Inbound Marketing 142

Inbound Marketing Service Product Marketing 142

Biznology

SEPTEMBER 19, 2013

'Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? I thought about this recently when I was looking for a quiet place. “Why would that matter?” you might ask. What would the level of noise in the room matter when it comes to learning styles?

Wikipedia 143

Wikipedia Education Marketing Training 143

ViewPoint

SEPTEMBER 17, 2013

'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. A successful sales manager must go out of his or her way to guard the time of their sales reps—and that means eliminating unnecessary distractions, which can be many in today’s world, says my latest guest on PowerViews, Chris Snell, inside sales manager for Care.com.

Linkedin 139

Linkedin Twitter Video Marketing Education 139

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Social Media

Crimson Marketing

SEPTEMBER 20, 2013

'Good friendly competition is natural when companies make competing products. But sometimes things can go a little too far. As you all know, Apple recently announced the release of its two new iPhones. Here’s what Microsoft had to say: . Really awkward, folks… #BADMarketing. Video: Courtesy of OMGGhana.com .

Paid Search Agency 138

Paid Search Agency Marketing Video Marketing Product 138

Vision Edge Marketing

SEPTEMBER 20, 2013

'The importance of good planning and execution seems obvious to most of us, and as we continue creating and finalizing our plans for 2014, that importance is even more evident. A good strategy that is well executed has the ability to impact a market, competitive position or business model. Yet, there are many companies at all stages that invest time in planning, but lack the processes and leadership needed to ensure a strategy achieves the desired results.

Planning 134

Planning Paid Search Agency Comparison Marketing Management 134

Biznology

SEPTEMBER 18, 2013

'Photo credit: Wikipedia. In last month’s post, I took a look at why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge.

Content Marketing 138

Content Marketing Content Work Management Curation 138

Marketing Craftmanship

SEPTEMBER 15, 2013

'B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly having endured the most recent decade’s harsh economic conditions. But many of those companies do not leverage their achievement, by failing to capture the attention, interest and engagement of the internal and external audiences that will determine their continued success.

B2B Thought Leadership 131

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Crimson Marketing

SEPTEMBER 17, 2013

'Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan?

Linkedin 138

Linkedin Advertising Agencies Marketing Mix Social Media 138

Anything Goes Marketing

SEPTEMBER 18, 2013

'I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media. Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are.

Social Media 129

Social Media Advertising Channels Media Companies 129

Biznology

SEPTEMBER 16, 2013

'Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of Tumblr, but maybe you don’t know DataSift–it is time to learn. Because DataSift is the poster child of the stratification of the social media listening market.

Social Media 134

Social Media Marketing Management Media Salesforce.com 134

Convince & Convert

SEPTEMBER 19, 2013

'The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The concept was simple, yet clever – invite Airbnb fans from all over the world to participate by releasing a storyboard filled with shots created via Vine.

Advertising Agencies 139

Advertising Agencies Social Media Communities Paper 139

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Rules

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

'Author: Susan Payton Maintaining a high ranking on search engines requires a constant, dedicated effort on your part. For a lot of us, it seems like as soon as you rank on the first page, a competitor is there to bump you down to page 2. Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts.

SEO 105

SEO Best Practices Press Distribution 105

Webbiquity

SEPTEMBER 16, 2013

'Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

Planning 100

Planning Marketing & Strategy Twitter Class 100

LEADership

SEPTEMBER 17, 2013

'The Definitive B2B Lead Generation Checklist: Part 1. For years, car manufacturers have worked hard at creating car brands that aim to outshine their competition. These are automotive engineers and designers, all very brilliant minds. And then come a bunch of Silicon Valley engineers with a goal to “accelerate the world’s transition to electric mobility”—Tesla is here and all eyes are on it.

B2B Thought Leadership 67

B2B Thought Leadership Top of Funnel Work Management Marketing Management 67

Convince & Convert

SEPTEMBER 18, 2013

'Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over­washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co­workers to please stay home when they’re sick. And we buy a lot of facial tissues.

Trust Marketing 130

Trust Marketing Lead Scoring Lead Ranking Organic Leads 130

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

SEPTEMBER 18, 2013

'Author: Phillip Chen Recently our company went through some routine team changes, leaving me serendipitously with our Vice President of Marketing as my manager. It’s not every day that the little fish in the pond gets to play with the frolicking whales of the ocean. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not. In my one month directly reporting to our VP of Marketing, I have learned three important lessons that can help entry-level marketers take their careers

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Planning Allocation 105

MLT Creative

SEPTEMBER 17, 2013

'In Atlanta, and the state of Georgia in general, football is a pretty big deal. Folks down here absolutely love to cheer on the Atlanta Falcons and University of Georgia Bulldogs. In addition, many. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Inbound Marketing 65

Inbound Marketing B2B Marketing B2B Campaigns 65

Hinge Marketing

SEPTEMBER 18, 2013

'Despite an ever-intensifying competitive bid environment for architecture, engineering, and construction firms, we’ve seen the same mistake time and time again. Too often, A/E/C firms invest insufficient time and resources in developing net new business – especially compared to other professional services. If you’re responsible for marketing A/E/C services, this is a good news/bad news situation.

Thought Leadership 64

Thought Leadership Profiling Webinar Metrics Consulting 64