Sat.Sep 14, 2013 - Fri.Sep 20, 2013

PowerMinute: How to Leave Voicemails that Generate Sales Results

ViewPoint

Voicemail in today’s sales arena can be your secret sauce to connecting with your prospects or it can be a death knell. When done correctly, voicemail is powerfully effective.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

What Is The Future Of Content Marketing?

Marketing Insider Group

Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year.

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert visitors to leads.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment

B2B Lead Generation

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012.

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9 Questions On Content Marketing [Q & A]

Marketing Insider Group

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Here is an overview of my best answers to 9 questions you may be asking.

How To Give Your Calls To Action a Fighting Chance at Generating Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it.

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. This behavior is being fueled not only through Internet connectivity speed or access but device usage as well.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.

Looking in Google’s funhouse mirror

Biznology

What do you think you look like in the mirror ? I am sure what you see in the mirror is an idealized version of yourself.

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Content Marketing with Visuals: Write Like an Egyptian

Writing on the Web

Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Not real ones, but the kind you can do in Microsoft Word docs. I use them to illustrate a point in an article or blog post.

How to Power Your Sales Funnel With Video Content

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investment.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients.

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Are Marketers Considering Learning Styles?

Biznology

Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? I thought about this recently when I was looking for a quiet place.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

Good friendly competition is natural when companies make competing products. But sometimes things can go a little too far. As you all know, Apple recently announced the release of its two new iPhones. Here’s what Microsoft had to say: . Really awkward, folks… #BADMarketing.

The 4 As of Sales Enablement Content Success

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. For more insights from Brendan, visit the Brainshark Ideas Blog.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Make Your Corporate Anniversary Worth Celebrating

Marketing Craftmanship

B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly having endured the most recent decade’s harsh economic conditions.

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Content Marketing for Fun and Profit

Biznology

Photo credit: Wikipedia. In last month’s post, I took a look at why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do?

6 Reasons Why You Shouldn’t Forget About LinkedIn

Crimson Marketing

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource.

Tips To Power Your Sales Funnel With Video Content

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investments.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Getting to the top of the marketing tree

Savanta

To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million. There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have? I was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies.

Are you making marketing claims that don’t stand up?

Biznology

Photo credit: Wikipedia. I hate to pick on a company in particular, but I honestly think that many companies cross the line. From time to time, we all do a little manipulation of the facts to make our claim look just a little bit better. As Seth Godin says, “All Marketers Are Liars.”

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The Copywriting Dual: Hype vs. No-Hype [Infographic]

Crimson Marketing

Defining Hype vs. No-Hype. Hype is a style of marketing with outsized, attention-getting claims, a highly excited tone, aggressive salesmanship and – often but not always – colorful formatting. .

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Do Digital Marketing and App Usage Predict a Fear of Commitment? [CHART]

Modern Marketing

by Jody Mooney | Tweet this This week marked the re-launch of our Eloqua AppCloud site. In doing so, we took some extra time to dig into the data on how modern marketers are using apps from the Eloqua AppCloud.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.