Sat.Jul 11, 2020 - Fri.Jul 17, 2020

In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money

Contently

The DC superhero Deadpool has many superpowers, but his strangest one is completely unique—he is the only superhero aware of his comic book status. In one issue, when asked why he did something, he retorts, “Because this is my book.”

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B2B Inbound Marketing: A Step-by-Step Guide to Writing Blogs That Convert

The Brit Agency

Inbound Marketing is a technique that attracts B2B customers to your website through the creation of content marketing, search engine optimization (SEO), user experience, branding and social media marketing. Conversion Rates Content Marketing B2B Sectors

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How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good.

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7 Benefits of Outsourced Prospecting - Digitalzone

DigitalZone

Outsourcing prospecting is the strategic solution to this sales predicament. The goal is to cultivate a high-performing sales environment

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research

Webbiquity

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes?

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4 Epic B2B Content Marketing Examples & Success Stories

Roketto

Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why. Featured Content Marketing

The A To Z Guide For Effective Sales Improvement In 2020 And Beyond

Square 2 Marketing

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell.

A Foundation for Getting Started with B2B Content Marketing

BOP Design

If you are looking to generate more inbound leads for your business, it’s a great time to get started with content marketing. Whatever your political beliefs, it’s clear that things are going to be uncertain for the near future, possibly the rest of 2020.

15 Tips to Strengthen Your Content Development Strategy

Valasys

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketing in the Age of Disruption

Marketing Insider Group

What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either.

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Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies.

5 Best Email Design Softwares (With Images & Pricing)

SendX

We all skim through content. We look for familiarity. We can’t stop twitching eyes on misaligned columns or bad formatting. All this can be related to our personal experience & thus the experiences of our email subscribers as well.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Smart Marketer’s Guide to Accurate Lead Scoring

Marketing Insider Group

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel.

10 SEO trends to try in 2020

RockContent

Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment.

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5 Best Email Design Softwares (With Images & Pricing)

SendX

We all skim through content. We look for familiarity. We can’t stop twitching eyes on misaligned columns or bad formatting. All this can be related to our personal experience & thus the experiences of our email subscribers as well.

Report: A Customer Journey-Based Strategy is Becoming More Critical for Marketers

KoMarketing Associates

As marketers look to resonate with customers and prospects, new research suggests that those who strive to improve the customer experience (CX) are seeing more positive results.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

We find ourselves in strange times. Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. .

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WordPress Hosting: what is and how to choose one

RockContent

If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance.

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How to launch a successful customer advocacy program

Influitive

Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers.

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. . COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting.

The 6 best video platforms to share your content

RockContent

By now, and a lot has been said about how videos are essential for a Digital Marketing strategy. Still, it’s important to highlight some of the reasons that we think make this type of content so relevant. We also have to address video platforms and how to host and share a video on the web.

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5 Ways to Improve Communication with Your Remote Teams

Biznology

Some businesses have successfully worked with remote teams for years, while others have been forced by the pandemic to adapt quickly.

6 Things to Improve Your Content Performance

Content Marketing Institute

High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.