Sat.Jul 11, 2020 - Fri.Jul 17, 2020

In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money

Contently

The DC superhero Deadpool has many superpowers, but his strangest one is completely unique—he is the only superhero aware of his comic book status. In one issue, when asked why he did something, he retorts, “Because this is my book.”

Help 136

B2B Inbound Marketing: A Step-by-Step Guide to Writing Blogs That Convert

The Brit Agency

Inbound Marketing is a technique that attracts B2B customers to your website through the creation of content marketing, search engine optimization (SEO), user experience, branding and social media marketing. Conversion Rates Content Marketing B2B Sectors

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good.

Rate 212

7 Benefits of Outsourced Prospecting - Digitalzone

DigitalZone

Outsourcing prospecting is the strategic solution to this sales predicament. The goal is to cultivate a high-performing sales environment

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research

Webbiquity

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes?

More Trending

4 Epic B2B Content Marketing Examples & Success Stories

Roketto

Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why. Featured Content Marketing

The A To Z Guide For Effective Sales Improvement In 2020 And Beyond

Square 2 Marketing

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell.

A Foundation for Getting Started with B2B Content Marketing

BOP Design

If you are looking to generate more inbound leads for your business, it’s a great time to get started with content marketing. Whatever your political beliefs, it’s clear that things are going to be uncertain for the near future, possibly the rest of 2020.

15 Tips to Strengthen Your Content Development Strategy

Valasys

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies.

10 SEO trends to try in 2020

RockContent

Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment.

Trends 261

4 Ways a Blog Can Help Your Business Grow Right Now

Marketing Insider Group

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow.

Help 222

5 Best Email Design Softwares (With Images & Pricing)

SendX

We all skim through content. We look for familiarity. We can’t stop twitching eyes on misaligned columns or bad formatting. All this can be related to our personal experience & thus the experiences of our email subscribers as well.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others.

How Can You Use Data to Build Better Personas?

Zoominfo

At their best, personas can help us better understand users and meet their needs. At their worst (i.e personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales.

Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

By Johannes Ceh. The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated.

5 Best Email Design Softwares (With Images & Pricing)

SendX

We all skim through content. We look for familiarity. We can’t stop twitching eyes on misaligned columns or bad formatting. All this can be related to our personal experience & thus the experiences of our email subscribers as well.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

WordPress Hosting: what is and how to choose one

RockContent

If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance.

Domain 172

How to launch a successful customer advocacy program

Influitive

Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers.

Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss.

Cost 214

How Healthcare Brands Can Publish Timely COVID Content That Audiences Need

Contently

A global pandemic impacts everyone and everything. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For many companies, especially in healthcare, covering the topic was vital.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The 7 best SEO tools to boost your blog’s results

RockContent

In the digital world, online presence matters more than big productions and huge investments in paid ads. Well, money always helps. But doing your SEO right is what makes any strategy worth its price.

Tools 169

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good.

Rate 195

Marketing in the Age of Disruption

Marketing Insider Group

What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either.

Aging 209

5 Ways to Improve Communication with Your Remote Teams

Biznology

Some businesses have successfully worked with remote teams for years, while others have been forced by the pandemic to adapt quickly.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.