Sat.Jul 13, 2013 - Fri.Jul 19, 2013

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use?

B2B Marketers: How To Avoid Scaring Away Website Visitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security.

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015


Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Should they keep their expensive sales duo: inside sales AND field sales?

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Blue. No Yellow! Monty Python And The Marketing Bridge Of Death

Marketing Insider Group

Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Fill in your entire social media timeline backlog


Spend this week digging through memories predating the moment you joined the online conversation and start posting them.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors


Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? Does this sound familiar?

Top B2B Marketing Insider Blogs Of 2013 (So Far)

Marketing Insider Group

Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience.

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Book Preview: The Social Employee


In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?

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Have You Met “Modern Mark”?

Modern Marketing

by Eloqua | Tweet this Modern marketing is kind of a big deal. It’s, well, epic. But the benefits of rethinking your marketing execution methods are epic, too.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Successful Lead Generation - One Size Does Not Fit All


Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time?

Why it takes time to see SEO results


Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break.

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How Many Times Do You Check Your Mobile Phone Per Day? [CHART]

Modern Marketing

by Dave Michaud | Tweet this Are you reading this post on a mobile device? More people are getting in the know while they’re on the go. In fact, according to the TomiAhonen Almanac, the average person checks their mobile phone about 150 times per day.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Transforming the Mobile Ecosystem with Big Data

Crimson Marketing

BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription).

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What Can Content Marketing Do For Me?


Photo credit: Saad Faruque. Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast majority of the Biznology audience.

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution.

How to Drive ROI with Top of the Funnel Video Content

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mitch Solway , VP Marketing at Vidyard , a video marketing platform provider. .

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Friday Inspiration

Crimson Marketing

Passion is the key to life. Don’t let anyone rain on your parade. No matter how out there, crazy, or down right impossible your idea or dreams might be – GO AFTER THEM! You don’t want to look back one day and wonder “What if?”

7 case studies prove mobile ROI to healthcare marketers


Image via CrunchBase. Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper ). 41% prefer care delivered via mobile devices (PWC).

Web Analytics Wednesday Cleveland at the Oak Barrel July 31


“Candy is dandy, but liquor is quicker.” ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31.

B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Why, you ask?

Why Local Search is Just Like Politics


Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.”

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Why Your State-of-the-Art, Innovative, Cutting-Edge Content Isn’t Working


The short answer? It’s cliché. And, it’s also really annoying. I won’t bore you with the details, because you already clearly understand the importance of original content.

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Hear a Buzzword? Demand a Definition

B2B Memes

Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!