ViewPoint
JULY 17, 2013
'Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations.
markempa
JULY 15, 2013
'Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Q. Which of the following lead generation tactics does your organization currently use? Q. Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) for each of the lead generation tactics your organization is using.
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Digital B2B Marketing
JULY 17, 2013
'Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break. If more than a handful of these describe you, it is time to get to know, again, what the world beyond your marketing bubble is like.
Biznology
JULY 16, 2013
'Spend this week digging through memories predating the moment you joined the online conversation and start posting them. You can post them as the date they happened in real life, as many platforms such as Facebook and most blogs allow you to define the date of the experience, or you can wrap them as a memory and editorialize who, what, when, where, why, and how in the form of being nostalgic or simply just expressing more accurately all the experience and experience you’ve had before peop
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ViewPoint
JULY 16, 2013
'Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
JULY 15, 2013
'If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients.
Marketing Insider Group
JULY 18, 2013
'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” – the final presentation to the executive team.
ViewPoint
JULY 18, 2013
'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? Does this sound familiar? Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads.
Webbiquity
JULY 18, 2013
'In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? How do you treat your people (which in turn determines how they will treat your customers )?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
JULY 16, 2013
'Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years.
Marketing Insider Group
JULY 16, 2013
'Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. I also look to see what types of content is driving engagement with my new and loyal readers.
Everything Technology Marketing
JULY 17, 2013
'The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Why, you ask? It is through content that many other online marketing channels flow best. If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google.
Biznology
JULY 18, 2013
'Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating. SEO solutions clients are always asking, “Why am I spending all of this money and time if I’m not seeing an ROI?
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Crimson Marketing
JULY 17, 2013
'BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription). The report details the definition of big data, it’s connection to mobile, analysis of it’s potential, practical applications, pitfalls, data collection practices, and answers frequently asked questions.
Convince & Convert
JULY 19, 2013
'Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment, but in order to understand the magnitude of the effectiveness of visual marketing, it helps to take a look at the numbers: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. [ source ]. 40% of people respond better
B2B Memes
JULY 16, 2013
'Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them. Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content market
Biznology
JULY 17, 2013
'Photo credit: Saad Faruque. Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast majority of the Biznology audience. What’s less commonly understood – and less frequently discussed – is how to apply content marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
JULY 19, 2013
'Passion is the key to life. Don’t let anyone rain on your parade. No matter how out there, crazy, or down right impossible your idea or dreams might be – GO AFTER THEM! You don’t want to look back one day and wonder “What if?” You want to look back and say “At least I tried!” . Just a little something to think about as we head into the weekend.
Convince & Convert
JULY 16, 2013
'Image via BigStockPhoto.com. Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 percent — a pale shadow of the conversion rates for email and search.
Paul Gillin
JULY 19, 2013
'There’s no fluff in the press release, so I’ll just excerpt it word for word. Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.
Biznology
JULY 15, 2013
'Image via CrunchBase. Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper ). 41% prefer care delivered via mobile devices (PWC). 40% of office visits could be replaced by eVisit (source: Mayo Clinic ). 30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC). 900+ hospitals are actively using social networking tools to communicate with patients (MC).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
B2B Marketing Traction
JULY 19, 2013
'In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever. Johnny Cupcakes sells apparel and accessories (we’re talking t-shirts, people!).
Convince & Convert
JULY 14, 2013
'image from BigStock.com. Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible. Look, I get it.
Adobe Experience Cloud Blog
JULY 17, 2013
'Author: Jon Miller If the prognosticators are right, we’ve moved from a manufacturing economy to an experience economy. Today, businesses have to create amazing, memorable experiences, rather than simply delivering reliable products at the right price. But this is more critical than ever in a world awash in instantaneous, high-volume information delivered through every conceivable channel.
Biznology
JULY 19, 2013
'Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice).
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Paul Gillin
JULY 18, 2013
'Marketo calls the Big Marketing Activity Coloring Book “30 pages of pure, unadulterated marketing activity fun!” It is that. It’s also brilliant. The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. There’s a crossword, connect-the-dots, Mad Libs, a comic book, word search, a word jumble and all the standard fun-book activities, but the marketing them runs throughout and the content is highl
Convince & Convert
JULY 18, 2013
'From Facebook, to Twitter, Google+, Instagram and YouTube, companies continue to showcase a variety of creative ways to celebrate milestones across their social media sites. While not as common, Pinterest also offers a unique visual opportunity to celebrate a milestone. A creative example can be found courtesy of TODAY, who recently reached 100,000 followers on Pinterest and thanked its community with a colorful cake recipe.
Adobe Experience Cloud Blog
JULY 15, 2013
'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. However, there are some trends that Financial Services companies are ignoring at their own peril. Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers.
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