Sat.Jul 13, 2013 - Fri.Jul 19, 2013

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use?

B2B Marketers: How To Avoid Scaring Away Website Visitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security.

Blue. No Yellow! Monty Python And The Marketing Bridge Of Death

Marketing Insider Group

Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster.

10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015


Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Should they keep their expensive sales duo: inside sales AND field sales?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Funny Business: The Best Digital Marketing Humor, 2013 Edition


One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

More Trending

Fill in your entire social media timeline backlog


Spend this week digging through memories predating the moment you joined the online conversation and start posting them.

Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors


Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? Does this sound familiar?

Five Life Lessons from Doc Martin

Marketing Craftmanship

Entertainment Craftsmanship: What’s Missing from American Television.

Top B2B Marketing Insider Blogs Of 2013 (So Far)

Marketing Insider Group

Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Book Preview: The Social Employee


In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?

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Successful Lead Generation - One Size Does Not Fit All


Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time?

Have You Met “Modern Mark”?

Modern Marketing

by Eloqua | Tweet this Modern marketing is kind of a big deal. It’s, well, epic. But the benefits of rethinking your marketing execution methods are epic, too.

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Content Marketing: Products vs. Services [Infographic]

Crimson Marketing

( Matt Mansfield/1000 Content Ideas ). Corporate Marketing Other Interesting Topics Product Marketing b2b marketing content marketing marketing concepts marketing message marketing services marketing solutions product marketing targeted marketing

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why it takes time to see SEO results


Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break.

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How Many Times Do You Check Your Mobile Phone Per Day? [CHART]

Modern Marketing

by Dave Michaud | Tweet this Are you reading this post on a mobile device? More people are getting in the know while they’re on the go. In fact, according to the TomiAhonen Almanac, the average person checks their mobile phone about 150 times per day.

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Transforming the Mobile Ecosystem with Big Data

Crimson Marketing

BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription).

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Can Content Marketing Do For Me?


Photo credit: Saad Faruque. Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast majority of the Biznology audience.

Web Analytics Wednesday Cleveland at the Oak Barrel July 31


“Candy is dandy, but liquor is quicker.” ” This old saying is not the reason Web analytics and marketing professionals will be gathering at the Oak Barrel in Valley View for Web Analytics Wednesday on July 31.

How to Drive ROI with Top of the Funnel Video Content

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mitch Solway , VP Marketing at Vidyard , a video marketing platform provider. .

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Friday Inspiration

Crimson Marketing

Passion is the key to life. Don’t let anyone rain on your parade. No matter how out there, crazy, or down right impossible your idea or dreams might be – GO AFTER THEM! You don’t want to look back one day and wonder “What if?”

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

7 case studies prove mobile ROI to healthcare marketers


Image via CrunchBase. Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper ). 41% prefer care delivered via mobile devices (PWC).

Simple Social Selling Secrets


Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years. Blog B2B Marketing Buyer''s Journey Demand Generation matt heinz Social selling

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B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever.

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.