Sat.Dec 30, 2017 - Fri.Jan 05, 2018

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

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The Budgeting and Planning Maturity Model For B2B Marketers Explained

bizible

At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first.

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Apartment Therapy's House Tour & House Call Submission Form

Act-On

Would you like your home to be featured as an Apartment Therapy House Tour or House Call ? Fill out this short submission form to share your style with the world (and Apartment Therapy readers!): READ MORE ».

Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity

Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there's a lot to be said for teamwork. But what about two seemingly different teams, such as B2B PR and content marketing ?

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More Trending

Marketing Automation: The Key to a Smarter Business

Act-On

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow. Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an impact.

Five B2B marketing predictions that will come true in 2018

The B2B Research Blog

Everyone’s a futurologist at this time of year and most of them spout complete bollocks. From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The source of their wisdom? Usually a combination of their own narrow experience, what they’ve been reading recently and a Google search on what others are predicting (safety in numbers you see). Here’s a thought.

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The Future Marketing Trends That Rocked 2017

Marketing Insider Group

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. Content Marketing

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.

How to Scale a Social Selling Program

Modern Marketing

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers.

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5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

ViewPoint

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.

Embrace Artificial Intelligence in Marketing

Act-On

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing. Adaptive Marketing AI Podcast

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

No, Your Website Is NOT Done

Marketing Insider Group

Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […]. The post No, Your Website Is NOT Done appeared first on Marketing Insider Group. Content Marketing

How motion in technology business videos provides meaning

Biznology

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos. Motion is where the eye goes and the mind follows.

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How Much Leads Cost

ViewPoint

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Others stated that the range is between $35 – $100 for a B2B lead.

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New Year’s Resolutions: How to Be a Better Marketer in 2018

Act-On

What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and effective marketer. B2B Marketing Content Marketing Marketing Life Marketing Strategy

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

Ted “Hypertext” Nelson. The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text -labeled images. Flash is way dead. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.”

Connecting at scale: is it possible?

Modern Marketing

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Empathy, Web and People: Improving The B2B Customer Experience

Marketing Insider Group

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good […]. The post Empathy, Web and People: Improving The B2B Customer Experience appeared first on Marketing Insider Group. Content Marketing

International SEO: Another reason to avoid AMPs

Biznology

In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a ranking factor, AMPs are supposed to boost SEO. The three reasons to avoid AMPs boil down to one: you need JavaScript to track and measure marketing effectiveness, and to build more personalized content experiences.

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Only B2B - Untitled Article

Only B2B

Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is! I won’t be surprised if you don’t. According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance.

24 Content Marketing Predictions for 2018

Contently

Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

20 Killer Tips to Create a Successful Online Store

Marketing Insider Group

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […].

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5 Insights on the Future of Manufacturing Content Marketing

KoMarketing Associates

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. The statistics showed that 86 percent of manufacturing marketers utilize content marketing, but 58 percent still outsource at least one content marketing activity.

Are you using data to connect with customers?

Biznology

I live in the New York City area, and among baseball fans of a certain age, there is a touchstone event that they remember: New York Yankees baseball player Thurman Munson dying in a plane crash during the baseball season in 1979. My friend Charles related to me that he was recently among a group of Yankee fans who, each in turn, were asked that question: “Where were you when Thurman Munson died?” ” Each gave their answer, until it was Charles’ turn.