Why B2B Brands Should Jump on the UGC Bandwagon
Type A Communications
JANUARY 2, 2018
January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC.