Sat.Dec 30, 2017 - Fri.Jan 05, 2018

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

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The Budgeting and Planning Maturity Model For B2B Marketers Explained

bizible

At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first.

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Apartment Therapy's House Tour & House Call Submission Form

Act-On

Would you like your home to be featured as an Apartment Therapy House Tour or House Call ? Fill out this short submission form to share your style with the world (and Apartment Therapy readers!): READ MORE ».

Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity

Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there's a lot to be said for teamwork. But what about two seemingly different teams, such as B2B PR and content marketing ?

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More Trending

Marketing Automation: The Key to a Smarter Business

Act-On

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

Five B2B marketing predictions that will come true in 2018

Savanta

Everyone’s a futurologist at this time of year and most of them spout complete bollocks. From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The source of their wisdom? Usually a combination of their own narrow experience, what they’ve been reading recently and a Google search on what others are predicting (safety in numbers you see). Here’s a thought.

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The Best Marketing Conferences of 2018

Marketing Insider Group

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Content Marketing

How to Scale a Social Selling Program

Modern Marketing

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

ViewPoint

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.

The Future Marketing Trends That Rocked 2017

Marketing Insider Group

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. Content Marketing

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Embrace Artificial Intelligence in Marketing

Act-On

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing. Adaptive Marketing AI Podcast

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Connecting at scale: is it possible?

Modern Marketing

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed.

How Much Leads Cost

ViewPoint

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Others stated that the range is between $35 – $100 for a B2B lead.

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Interview with Sujan Patel

Onalytica B2B

Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA.

New Year’s Resolutions: How to Be a Better Marketer in 2018

Act-On

What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and effective marketer. B2B Marketing Content Marketing Marketing Life Marketing Strategy

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How motion in technology business videos provides meaning

Biznology

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos. Motion is where the eye goes and the mind follows.

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No, Your Website Is NOT Done

Marketing Insider Group

Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […]. The post No, Your Website Is NOT Done appeared first on Marketing Insider Group. Content Marketing

What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

Ted “Hypertext” Nelson. The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text -labeled images. Flash is way dead. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.”

20 Killer Tips to Create a Successful Online Store

Marketing Insider Group

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […].

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How to Find Your Authentic Voice and Build Your Brand Online in 2018

ScribbleLive

It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for the upcoming year – both personally and professionally.

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24 Content Marketing Predictions for 2018

Contently

Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.