Sat.Dec 30, 2017 - Fri.Jan 05, 2018

The Future Marketing Trends That Rocked 2017

Marketing Insider Group

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. Content Marketing

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Apartment Therapy's House Tour & House Call Submission Form

Act-On

Would you like your home to be featured as an Apartment Therapy House Tour or House Call ? Fill out this short submission form to share your style with the world (and Apartment Therapy readers!): READ MORE ».

How to Produce the Perfect Customer Testimonial Video

Vidyard

There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well.

Video 217

What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

8 things HR and internal comms teams can learn from marketers

Vidyard

“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium.

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How to Scale a Social Selling Program

Modern Marketing

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers.

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The backfire effect is elusive

KoMarketing Associates

The backfire effect is when correcting misinformation hardens, rather than corrects, someone’s mistaken belief.

No, Your Website Is NOT Done

Marketing Insider Group

Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […]. The post No, Your Website Is NOT Done appeared first on Marketing Insider Group. Content Marketing

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Embrace Artificial Intelligence in Marketing

Act-On

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing. Adaptive Marketing AI Podcast

How Video Helps Customer Empowerment and Retention Rates

Vidyard

Your customers are the key to the continued growth and success of your business. But what’s the key to keeping your customers? According to Nadav Dakner, CEO of InboundJunction , customer empowerment is the key to great customer retention.

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The Budgeting and Planning Maturity Model For B2B Marketers Explained

bizible

At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first.

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20 Killer Tips to Create a Successful Online Store

Marketing Insider Group

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […].

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

New Year’s Resolutions: How to Be a Better Marketer in 2018

Act-On

What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and effective marketer. B2B Marketing Content Marketing Marketing Life Marketing Strategy

Connecting at scale: is it possible?

Modern Marketing

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed.

Why B2B Brands Should Jump on the UGC Bandwagon

Type A Communications

January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC.

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How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

Marketing Insider Group

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things […]. The post How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank) appeared first on Marketing Insider Group. Content Marketing

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

ATM and Your 10 Digit PIN

Vidyard

As a sales development rep or anyone who is responsible for top of funnel lead generation, you need to pay close attention to your daily ACTIVITIES, the accounts you are TARGETING, your MESSAGING and your MINDSET (ATM). Similar to the way you monitor your bank account, this is where your MONEY lives!

Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow. Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an impact.

Top Digital Marketing Mishaps and How to Solve Them

Navigate the Channel

Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line.

Empathy, Web and People: Improving The B2B Customer Experience

Marketing Insider Group

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good […]. The post Empathy, Web and People: Improving The B2B Customer Experience appeared first on Marketing Insider Group. Content Marketing

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Interview with Sujan Patel

Onalytica B2B

Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA.

How to Find Your Authentic Voice and Build Your Brand Online in 2018

ScribbleLive

It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for the upcoming year – both personally and professionally.

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Add self-referential links into your 2018 search engine optimization strategy

Biznology

Ted “Hypertext” Nelson. The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text -labeled images. Flash is way dead. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.”

Ecommerce Entrepreneurs: Reduce Chargeback and Stop Fraud Using FraudLabs Pro

Marketing Insider Group

One of the single most crushing problems facing ecommerce entrepreneurs today is fraudulent transactions.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How Well Do You Trigger Anticipation?

Type A Communications

January 4, 2018 by Carla Johnson When I was a kid, I couldn’t wait for Sunday nights. I grew up on a farm and work was never a 9-to-5 gig. With crops, hogs and cattle, we worked whenever work needed to be done. But Sunday nights were different.

Mashable Creates Engaging Live Experiences For Their Audience

ScribbleLive

Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner.

International SEO: Another reason to avoid AMPs

Biznology

In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a ranking factor, AMPs are supposed to boost SEO. The three reasons to avoid AMPs boil down to one: you need JavaScript to track and measure marketing effectiveness, and to build more personalized content experiences.

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Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

Navigate the Channel

It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprising—these days, it’s all about instant gratification. But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.