Sat.Dec 30, 2017 - Fri.Jan 05, 2018

Why B2B Brands Should Jump on the UGC Bandwagon

Type A Communications

January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC.

Five B2B marketing predictions that will come true in 2018

The B2B Research Blog

Everyone’s a futurologist at this time of year and most of them spout complete bollocks. From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The source of their wisdom? Usually a combination of their own narrow experience, what they’ve been reading recently and a Google search on what others are predicting (safety in numbers you see). Here’s a thought.

What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.

The Return of the “Marketing Mix”

Buzz Marketing for Technology

Fashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

8 things HR and internal comms teams can learn from marketers

Vidyard

“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium.

2018: Survey Says!

Modern B2B Marketing

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy.

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

ViewPoint

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.

3 Tips to Refresh a Lackluster Marketing Strategy

BOP Design

Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy. Look at the Numbers.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Produce the Perfect Customer Testimonial Video

Vidyard

There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing.

How to Scale a Social Selling Program

Modern Marketing

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers.

6 Ways B2B Marketers Can Attract More Leads With Video

Modern B2B Marketing

Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

A New Outreach and Meetings and Unleash, Oh My: What we Shipped in 2017

Outreach

2017 has been quite the wild ride at Outreach -- our product and company are growing so fast, you may barely even recognize us from a mere 365 days ago!

New Tech Makes Translating Content Easy—But It’s Still Not Enough

Content Standard

What would you do if you could understand any language? From the universal translator of Star Trek to the Babel Fish from The Hitchhiker’s Guide to the Galaxy , sci-fi heads have always been captivated by the idea of rapid, seamless interpretation.

Brand 28

Add self-referential links into your 2018 search engine optimization strategy

Biznology

Ted “Hypertext” Nelson. The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text -labeled images. Flash is way dead. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.”

Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow. Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an impact.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

24 Content Marketing Predictions for 2018

Contently

Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large.

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Modern B2B Marketing

My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block.

Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages.

Only B2B - Untitled Article

Only B2B

Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is! I won’t be surprised if you don’t. According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

1 Key Lesson For Sales in 2018

Nudge.ai

While at Nudge.ai we’re wary of the typical ‘delusions of grandeur’ that seems to surround New Year’s resolutions, we do think this time of year is a good opportunity to reflect on a lesson or two from the past year and then to set achievable goals. So we’re kicking off the New Year with some thoughts on how to make sales in 2018 even more successful than ever. In 2015 , I discussed what we can learn and do better as startups.

The Top 5 Resolutions for ABM Success in 2018

HG Data

And just like that, it’s 2018! As you settle back into your work routines after the holiday rush, you’re no doubt thinking through your personal and professional resolutions for the new year. Did you know that 80 percent of New Year’s resolutions fail?

How to Know It’s Time to Update Your Landing Page

Modern B2B Marketing

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit.

8 Questions with Andy Cunningham - Steve Jobs' Former Publicist | Traackr

Traackr

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

3 New Year’s resolutions for your martech stack in 2018

chiefmartech

Happy New Year! I hope you had a wonderful holiday season. Ready to get to work?

Stunt for Your Brand: How (and Why) to Put Publicity Stunts in Your Marketing Playbook

Content Standard

In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. Viewers who watched his jump in real-time may remember how Earth’s gravitational pull was weaker at this altitude.

Viral 22

35 Marketing Tips to Make Your Work Day More Productive

SnapApp

You marketers aren’t just busy people – you’re jugglers. . You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. .

FAQ 22

What Is Lagom, and How Can It Create a More Balanced Approach to Work and Life?

Hubspot

When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack -- as they have in previous years. What makes this part of the world such a beacon of creative thought?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.