Sat.Dec 30, 2017 - Fri.Jan 05, 2018

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The Best Marketing Conferences of 2018

Marketing Insider Group

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. There are a number of myths about public relations.

PR 238
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How Much Leads Cost

ViewPoint

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ).

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.

Training 185
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Future Marketing Trends That Rocked 2017

Marketing Insider Group

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group.

Trends 279

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The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

Campaigns 173
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4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload. The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work.

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No, Your Website Is NOT Done

Marketing Insider Group

Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […]. The post No, Your Website Is NOT Done appeared first on Marketing Insider Group.

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International SEO: Another reason to avoid AMPs

Biznology

In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a ranking factor, AMPs are supposed to boost SEO. The three reasons to avoid AMPs boil down to one: you need JavaScript to track and measure marketing effectiveness, and to build more personalized content experiences.

SEO 192
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A s Are Friction; Creative Companies Need Cleaner Fuel

Influitive

Before starting Bonehook eight years ago, I worked for seven agencies in five states and freelanced for a dozen more. You might say, I’ve had ample opportunity to work with both a s and all stars. Anyone who’s been in the game long enough has had to find more than one creative way to work around […]. The post A s Are Friction; Creative Companies Need Cleaner Fuel appeared first on Adpulp.

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5 Insights on the Future of Manufacturing Content Marketing

KoMarketing Associates

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. The statistics showed that 86 percent of manufacturing marketers utilize content marketing, but 58 percent still outsource at least one content marketing activity.

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20 Killer Tips to Create a Successful Online Store

Marketing Insider Group

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […].

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How motion in technology business videos provides meaning

Biznology

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos. Motion is where the eye goes and the mind follows. That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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2018: Survey Says!

Adobe Experience Cloud Blog

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Or, you can skip that entirely and go straight to the good stuff. Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence.

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Only B2B - Untitled Article

Only B2B

Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is! I won’t be surprised if you don’t. According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. That’s plain sad. But, we are here to help you out. GDPR will affect how the marketing companies store, obtain, manage and process personal data of EU citizens (whether or not you are based in EU is im

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How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

Marketing Insider Group

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things […]. The post How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank) appeared first on Marketing Insider Group.

Rules 172
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Are you using data to connect with customers?

Biznology

I live in the New York City area, and among baseball fans of a certain age, there is a touchstone event that they remember: New York Yankees baseball player Thurman Munson dying in a plane crash during the baseball season in 1979. My friend Charles related to me that he was recently among a group of Yankee fans who, each in turn, were asked that question: “Where were you when Thurman Munson died?

Analytics 146
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Know It’s Time to Update Your Landing Page

Adobe Experience Cloud Blog

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got to give, no?

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.

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Empathy, Web and People: Improving The B2B Customer Experience

Marketing Insider Group

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good […]. The post Empathy, Web and People: Improving The B2B Customer Experience appeared first on Marketing Insider Group.

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Top Brewers Place Their Bets On Craft Beer

Kapost

Beer is big business, and over the past few years, the world’s top brewers have been increasingly willing to enter into multibillion-dollar deals. Most notably, Belgium-based AB InBev spent roughly $106B to acquire SABMiller in late 2016. The consolidation cemented AB InBev’s position as the world’s largest brewer, and the company now holds approximately 30% of global beer market share.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Adobe Experience Cloud Blog

My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block. Why? Because it was worth the extra time to go to our favorite bakery, the one where we know the talented baker, with whom we’ve had many conversations about our lives and hers.

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How to Produce the Perfect Customer Testimonial Video

Vidyard

There is a lot of power in a customer’s opinion. Why? Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well. A video testimonial shows a real person, a customer of your brand giving their honest opinion about your team and your product.

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Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava

Marketing Insider Group

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors […].

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Is Your 2018 Lead-to-Revenue Plan Missing This Critical Ingredient?

Fusion Marketing Partners

Marketing and sales professionals talk about awareness, leads, opportunities and revenue. They do this because their ability to achieve positive […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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36 Email Sign Offs That Put "Best" and "Thanks" to Shame

Hubspot

Most of us stop reading after the last full sentence in an email. After all, the majority of people sign off with “Best,” “Thanks,” “Sincerely,” or something similarly boring -- and there’s no point reading this a million times: Thanks, Aja. However, the ubiquity of boring email sign offs is actually a great opportunity for sales reps. Closing with something memorable and personalized won’t just make you stand out -- it’ll also give you one last chance to connect with your prospect.

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Fashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

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Do Traditional Marketing Efforts Still Work?

Kapost

The pace of technology has changed the way brands market and the speed with which they implement change. Each year, there are more tips, tools, and strategies to try, too—all. The post Do Traditional Marketing Efforts Still Work? appeared first on Kapost Content Marketing Blog.