Sat.Dec 09, 2017 - Fri.Dec 15, 2017

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here.

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Guest post by Prasad Reddy. Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects.

AI and Digital Transformation Are Top Priorities for Marketers in 2018

KoMarketing Associates

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. The results showed that more than 50 percent of marketers are making artificial intelligence (AI) a priority in the yew year. In addition, about 24 percent of respondents claim that voice interfaces are a priority for 2018.

Survey 207

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Machine Learning is Transforming Shopping

Act-On

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user. Adaptive Marketing Corporate Marketing Automation Marketing Strategy Personalization

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Six Essential Time Management Tips for Small Business Sales Success 

Webbiquity

Guest post by Gregg Schwartz. We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency.

Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

With the holidays right around the corner, most of us are getting ready to celebrate with family and friends, as well as look ahead to the new year. As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends.

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Interview with Rachel Miller

Onalytica B2B

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing. Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing. Location: California, USA.

Reality Check: Marketing Technology ROI

Modern Marketing

If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Use 3rd Party B2B Intent Data to Drive Leads

NuSpark

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.

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Data Quality is Top Challenge for Marketers Investing in Content Personalization

KoMarketing Associates

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. The “2nd Annual Personalization Development Study” from Monetate discovered that the majority of marketers (47 percent) consider data quality to be a top three challenge in terms of personalization development.

7 Ways you can Engage with Your Influencers

Onalytica B2B

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach.

Generate Leads with Online Quizzes

Act-On

: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation. Demand & Lead Generation Lead Generation Lead Nurturing

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Tech Companies that Mastered the Art of Content Marketing

Marketing Insider Group

[Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […]. The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. Content Marketing

The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue. To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel.

CMOs Can Still Add Value to a Startup without Obliterating the Budget

Modern Marketing

The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford.

How Not to Buy Leads

ViewPoint

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead. It did not matter if they were ready to buy – or even qualified to buy. As long as they worked for XYZ Company and downloaded the content they were a lead.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing

Survey: 41% of Digital Marketing Budgets Will Increase Significantly in 2018

KoMarketing Associates

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. This is followed by improving brand awareness and increasing website traffic.

Survey 148

Why Major Institutions Lost Public Trust, and How They Can Gain It Back

Contently

In 1994, a high-ranking FBI officer was murdered. He had leaked information about a government cover-up to a couple FBI agents willing to investigate—and paid the ultimate price. His dying words were, “Trust no one.”

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Interview with Mark Schaefer

Onalytica B2B

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Location: Tennessee, USA. Bio: Mark W.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

Marketing Insider Group

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. Social Media

Why animation works for technology business video

Biznology

Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games.

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How, When, & Why Should You Use Personalization in an Email Marketing Campaign?

Modern Marketing

Dale Carnegie, author of the famed How to Win Friends and Influence People , said in his book, “Remember that a person’s name is to that person the sweetest and most important sound in any language."

Interview with Mari Smith

Onalytica B2B

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. Location: San Diego, CA, USA.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Ways to Get Creative with Email Subject Lines

Marketing Insider Group

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of […]. The post 7 Ways to Get Creative with Email Subject Lines appeared first on Marketing Insider Group. Email Marketing Marketing Strategy

Effective email marketing design

Biznology

We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile. You undoubtedly have a significant portion of your audience who, even if they open your email on their desktop, will have done triage on a mobile device.

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Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role. The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. It's a survey of our members.