Marketing Insider Group
AUGUST 9, 2011
I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection. So in light of this, I pulled out some old scraps of paper that used to litter my desk as a younger marketer.
Webbiquity
AUGUST 8, 2011
Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,&# including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. By the time a buyer reaches your site, he or she has likely done the basic research.
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ViewPoint
AUGUST 8, 2011
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Most B2B lead generation marketers are reporting performance metrics to senior executives but the portion also reporting financial contribution metrics are more likely to be outgrowing their competitors.
Customer Experience Matrix
AUGUST 8, 2011
I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. Up on the dais were Jim Berkowitz of CRM Mastery, Esteban Kolsky of ThinkJar, Brent Leary of CRM Essentials, Ray Want of Constellation Group, and Denis Pombriant of Beagle Research Group. You won’t find a more distinguished set of gurus, and moderator Berkowitz asked appropriately incisive questions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Buzz Marketing for Technology
AUGUST 10, 2011
In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: - About 80% of posts are neither positive nor negative. - Sentiment tools “accuracy&# of 70% to 80% is largely driven by their ability to correctly label neutral posts. - “In our tests when comparing with a human ana
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Anything Goes Marketing
AUGUST 7, 2011
One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads.
Tony Zambito
AUGUST 8, 2011
Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. The B2B buyer continues to ascend and advance in the use of social technologies, networks, and commerce that are radically changing the notion of business as usual. We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
The Point
AUGUST 8, 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds allocated) is “Increasing New Customer Acquisition”. • In comparison, the percentage of firms citing “Increasing Brand Awareness”
Writing on the Web
AUGUST 9, 2011
Have you ever encountered this problem when blogging or writing content marketing ? Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk. But everyone uses them differently!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2B Marketing Traction
AUGUST 8, 2011
Tweet. Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile.
Convince & Convert
AUGUST 9, 2011
Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works.
The Effective Marketer
AUGUST 10, 2011
Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content.
Digital B2B Marketing
AUGUST 11, 2011
What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Although it may seem absurd, this question is relevant today for two reasons: Congress continues to consider privacy legislation every year, and although not well understood, it is broadly supported by constituents.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
B2B Marketing Traction
AUGUST 11, 2011
Tweet. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions.
Convince & Convert
AUGUST 7, 2011
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts ?
Marketing Craftmanship
AUGUST 7, 2011
Brand Sabotage May Warrant Ninja Tactics. Complaint websites such as Yelp , Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or bogus comments online – have created new brand-related challenges and opportunities for their corporate targets. Thanks to search engines and social media, anyone with a computer and a personal agenda can now inflict substantial, long-term damage to the reputations of institutions that may or may n
Biznology
AUGUST 11, 2011
Image by Irina Souiki via Flickr. by Nick Stamoulis. If you're going to market online, it's all about the content. Web content is much more than simply what exists on your Web site. It's really anything that's shared anywhere online that represents your business. Article marketing used to be a necessary part of an online content marketing strategy, but its effectiveness has been put into question now that black hatters have given it a bad reputation.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Digital B2B Marketing
AUGUST 11, 2011
What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Although it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.
ANNUITAS
AUGUST 11, 2011
2PM EST, Thursday, August 11, 2011. Speaker: Carlos Hidalgo, CEO, The Annuitas Group. More and more marketing organizations are looking to derive more value from their technology investments. While marketing automation continues to grow, companies are still looking to get the value from their investments and show their impact on revenue. One of the key components to improving the value and contributing to revenue is the development of an end-to-end lead management process.
Convince & Convert
AUGUST 11, 2011
AB testing has historically been a bit confusing and mystical, like Professor Snape combined with an Excel spreadsheet. But now, almost anyone can get involved in AB testing of landing pages , thanks to a new version of Formstack. (read on and you can win a free account, and everyone reading Convince & Convert gets a free trial and 10% off a subscription if you use the promo code C onvinceConvert11 ).
Industrial Marketing Today
AUGUST 11, 2011
The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital B2B Marketing
AUGUST 9, 2011
Strategic planning has to begin by addressing the internal barriers in your organization. As long as they are not addressed, your company is not ready for strategic planning. Here are three steps that can help remove common barriers to strategic planning in B2B marketing organizations.
ANNUITAS
AUGUST 8, 2011
Tuesday, August 9th, 1pm ET. Presenter: Carlos Hidalgo, The Annuitas Group. The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns.
Adobe Experience Cloud Blog
AUGUST 9, 2011
by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action. With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.
Biznology
AUGUST 11, 2011
Image by Irina Souiki via Flickr If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere online that represents your business. Article marketing used to be a necessary part of an online content marketing strategy, [.].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
AUGUST 10, 2011
embedded video. feature description. use case description. contest. - how would you use it? - 2 winners, discount code for all.
MLT Creative
AUGUST 12, 2011
I’ve learned a lot from Mark W. Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. Schaefer writes the blog {grow} , and with it he’s built an entire community of e ngaged individuals who enjoy active discussions in the comments section under each post. Mark’s Twitter account is quite active, too.
Adobe Experience Cloud Blog
AUGUST 11, 2011
by Maria Pergolino I talk to a lot of marketers who want to build their personal brand as marketing thought leaders but don’t know how. This got me thinking about what it really takes to develop a personal brand. I did some checking, and Chris Brogan , a true master at this, has posted some great ideas on how to grow a personal brand. His main tenets are: Offer value.
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