Sat.Nov 25, 2017 - Fri.Dec 01, 2017

12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. Content Marketing

Free Tools for Startups to Boost Social Media Presence

Webbiquity

Guest post by Nick Rojas. While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses.

6 Ways Marketers Fall Short When Targeting B2B buyers

Act-On

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring

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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: High-Tech Marketers Turn to ABM to Meet Rising Customer Demands

KoMarketing Associates

New research suggests that marketers in the high-tech industry are facing more obstacles when it comes to meeting customer expectations. Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Their research showed that 24 percent of high-tech businesses are unable to keep pace with changing customer expectations.

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How do Engineers Use Content in Their Buying Decision?

Industrial Marketing Today

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However, have you ever asked yourself the question, “how do engineers use content?” The answer to that question is fundamental in developing an effective industrial content marketing […] The post How do Engineers Use Content in Their Buying Decision?

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This Year, Tackle These 3 Demand Generation Priorities First

The Point

After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail.

How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. One of the most important elements advertisers must consistently test is the user’s landing page experience. This can be done with the help of A/B testing tools.

War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy. How we can get better each time. How we can have a. successful working relationship with our customers and partners. Most companies want to find “the one”.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Guide to Killer Content Curation

ScribbleLive

Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information. What is content curation?

Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

Modern Marketing

Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team.

6 Steps for Getting Your B2B SEO Link Building Plan in Place for the New Year

KoMarketing Associates

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. As we covered earlier this month, even though link building is the third most effective tactic when it comes to meeting SEO objectives, marketers also indicated link building was by far the most challenging.

‘Tis the Season: 11 Best Practices for Holiday Campaigns

Act-On

Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns. B2B Marketing Deliverability Demand & Lead Generation Email Marketing Lead Generation

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The 1 Secret to Effective Customer Engagement at Any Scale

Modern B2B Marketing

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard.

The Holiday Season Is Here, Are You Ready?

Modern Marketing

The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts.

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CMOs to Focus on Digital Marketing, Existing Customers in 2018

KoMarketing Associates

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

6 Steps to Create Content that Converts

Marketing Insider Group

Fantastic content, whether it is insightful, helpful, inspiring or entertaining, is only worth so much to your brand if it isn’t converting. Good content will almost always yield increasing website traffic and social media engagement. However, these metrics can be distracting. With content marketing, too often we lose track of the end game goals in […]. The post 6 Steps to Create Content that Converts appeared first on Marketing Insider Group. Content Marketing

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Plan for the Future: How to Engineer B2B Content for Bots & AI

Act-On

Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots and AI! Adaptive Marketing Content Marketing Inbound Marketing SEO

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat

Hubspot

If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello.

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Survey: 75% of Brand Marketers Say They Should be Doing More with Video

KoMarketing Associates

Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” Statistics showed that the majority of marketers (55 percent) classified themselves as average for their industry in terms of how their video assets are currently managed to produce a holistic view of their activities.

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How to Increase Your Website’s Page Speed Dramatically in 4 Easy Steps

Marketing Insider Group

Want to learn how I improved my site speed by 20% for desktop viewers and 59% for Mobile? Sure you do! What’s the one thing that has the power to make your conversion rates plummet and turn your site traffic away? Slow page speed. No matter how well developed your content marketing strategy, if your website […]. The post How to Increase Your Website’s Page Speed Dramatically in 4 Easy Steps appeared first on Marketing Insider Group. Content Marketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

Contently

I think today’s marketing is just a little too obsessed with data. Cue the gasps and snaps and oh no she didn’t s. At a recent networking event, I was talking to a marketer who’d just gotten married.

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

ScribbleLive

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.

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How to Fix a Sales Forecast Killer

ViewPoint

“Our numbers are off substantially,” he said over lunch some time ago, “but our individual salespeople are making quota for the most part. What is killing us is turnover in salespeople. It’s been irritating, surprising and very difficult to over-come.”. Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. The Situation.

What Channels Are You Using For B2B Lead Generation?

Marketing Insider Group

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and […]. The post What Channels Are You Using For B2B Lead Generation? appeared first on Marketing Insider Group. Sales Alignment

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.