Sat.Nov 25, 2017 - Fri.Dec 01, 2017

12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. Content Marketing

Five Situations Where Marketers Should NOT Use Automation

Webbiquity

Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of.

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6 Ways Marketers Fall Short When Targeting B2B buyers

Act-On

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring

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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: High-Tech Marketers Turn to ABM to Meet Rising Customer Demands

KoMarketing Associates

New research suggests that marketers in the high-tech industry are facing more obstacles when it comes to meeting customer expectations. Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Their research showed that 24 percent of high-tech businesses are unable to keep pace with changing customer expectations.

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More Trending

War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy. How we can get better each time. How we can have a. successful working relationship with our customers and partners. Most companies want to find “the one”.

Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

Modern Marketing

Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team.

How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. One of the most important elements advertisers must consistently test is the user’s landing page experience. This can be done with the help of A/B testing tools.

6 Steps to Create Content that Converts

Marketing Insider Group

Fantastic content, whether it is insightful, helpful, inspiring or entertaining, is only worth so much to your brand if it isn’t converting. Good content will almost always yield increasing website traffic and social media engagement. However, these metrics can be distracting. With content marketing, too often we lose track of the end game goals in […]. The post 6 Steps to Create Content that Converts appeared first on Marketing Insider Group. Content Marketing

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The 1 Secret to Effective Customer Engagement at Any Scale

Marketo

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard.

The Holiday Season Is Here, Are You Ready?

Modern Marketing

The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts.

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6 Steps for Getting Your B2B SEO Link Building Plan in Place for the New Year

KoMarketing Associates

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. As we covered earlier this month, even though link building is the third most effective tactic when it comes to meeting SEO objectives, marketers also indicated link building was by far the most challenging.

How to Increase Your Website’s Page Speed Dramatically in 4 Easy Steps

Marketing Insider Group

Want to learn how I improved my site speed by 20% for desktop viewers and 59% for Mobile? Sure you do! What’s the one thing that has the power to make your conversion rates plummet and turn your site traffic away? Slow page speed. No matter how well developed your content marketing strategy, if your website […]. The post How to Increase Your Website’s Page Speed Dramatically in 4 Easy Steps appeared first on Marketing Insider Group. Content Marketing

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

‘Tis the Season: 11 Best Practices for Holiday Campaigns

Act-On

Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns. B2B Marketing Deliverability Demand & Lead Generation Email Marketing Lead Generation

10 of the Best Ads from November: Elves, Llamas, and a Business Cat

Hubspot

If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello.

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CMOs to Focus on Digital Marketing, Existing Customers in 2018

KoMarketing Associates

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

What Channels Are You Using For B2B Lead Generation?

Marketing Insider Group

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and […]. The post What Channels Are You Using For B2B Lead Generation? appeared first on Marketing Insider Group. Sales Alignment

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Plan for the Future: How to Engineer B2B Content for Bots & AI

Act-On

Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots and AI! Adaptive Marketing Content Marketing Inbound Marketing SEO

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Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

Contently

I think today’s marketing is just a little too obsessed with data. Cue the gasps and snaps and oh no she didn’t s. At a recent networking event, I was talking to a marketer who’d just gotten married.

Survey: 75% of Brand Marketers Say They Should be Doing More with Video

KoMarketing Associates

Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” Statistics showed that the majority of marketers (55 percent) classified themselves as average for their industry in terms of how their video assets are currently managed to produce a holistic view of their activities.

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9 Simple Tips for Boosting Sales on Amazon

Marketing Insider Group

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The numbers don’t lie: when people […]. The post 9 Simple Tips for Boosting Sales on Amazon appeared first on Marketing Insider Group. Content Marketing

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

RockContent

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.

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How to Fix a Sales Forecast Killer

ViewPoint

“Our numbers are off substantially,” he said over lunch some time ago, “but our individual salespeople are making quota for the most part. What is killing us is turnover in salespeople. It’s been irritating, surprising and very difficult to over-come.”. Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. The Situation.

How do Engineers Use Content in Their Buying Decision?

Industrial Marketing Today

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However, have you ever asked yourself the question, “how do engineers use content?” The answer to that question is fundamental in developing an effective industrial content marketing […] The post How do Engineers Use Content in Their Buying Decision?

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The Ethics of Marketing to Children and Teens

Marketing Insider Group

Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […]. The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Content Marketing

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.