Sat.Aug 13, 2011 - Fri.Aug 19, 2011

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. I have several favorite tools and models for analyzing a client’s marketing strategy.

SWOT 107

Trending Sources

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

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Sites 87

9 Experts Answer “What Makes an Online Video Worth Sharing?”

Modern Marketing

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips.

Video 105

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation Blog

Tweet Too many marketers think that their inside sales teams are alchemists. They dump data that’s absolute garbage into the top of the sales funnel and expect sales lead gold to come out the other side.

Why We Need More Social And Less Marketing

Marketing Insider Group

Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business.

Top 10 Critical Elements of B2B Marketing Plans | Marketri

Marketri

Plan 48

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely.

CRM 48

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Social Buyer Engagement Index

Tony Zambito

Image by Ross Mayfield via Flickr. In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new. 

How Marketing Can Double the Effectiveness of Your Sales Force

Great B2B Marketing

I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless of whether this is true at her particular company, B2B marketers should (and do) have substantial impact on sales revenue. In fact, there are many instances where upgrading the marketing function can bring a much larger boost to the top line than hiring more sales people.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition.

Words 43

So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”

The ROI Guy

In a recent discussion group on value selling, one of the participants indicated that they had just launched a new set of value-focused sales tools, and that the use of this approach was “old hat”.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Google Adsense rewards super-quick page loads

Biznology

Image via Wikipedia. by Chris Abraham.

Social Media Messages – How Many are Enough?

B2B Marketing Traction

Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design.

Can We Save Twitter From Ourselves?

Digital B2B Marketing

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

10 Awesome Google+ Presentations to View Today

Hubspot

The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. You mean I have to learn how to use and leverage yet another social media platform?

View 31

The crisis of buyer information in B2B and how to fix it

Chris Koch

Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local. Could it really be that someone I knew was trying to get hold of me?

Be Everywhere Online – Without Your Foot in Your Mouth

Webbiquity

Guest post by Kristin Zhivago. Tom is right. As he contended in Web Presence Optimization Reloaded , you should be “everywhere.&# You have to appear in all the channels where your customers may be lurking.

Favorite Marketing Tools: Hootsuite vs. Buffer | Marketri

Marketri

Tools 28

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Tweet. More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?”

CPA 25

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

List 25

New AT&T Tool Helps Businesses Calculate Greenhouse Gas Emissions and Cost Savings

The ROI Guy

Carbon Impact Assessment Tool Takes the Guesswork out of Measuring Impacts of AT&T Smart Sustainability Solutions Wouldn’t it be great if businesses could accurately estimate the benefits of using technology, both in terms of money savings and greenhouse gas (GHG) emissions reductions?

Cost 22

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup. That’s to say, not at all.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

#Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]

Hubspot

Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. Hub140 Tweet This.@oneforty oneforty created a directory of social media applications and the social media marketing tool SocialBase. Hub140 Tweet This. The @oneforty directory will merge into the @HubSpot App Marketplace, the largest app store for marketing. Hub140 Tweet This.

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. If your Twitter stream clogs up every evening with [.]. In Practice Social Media Filter Foursquare hashtags klout Social Media Management triberr twitter

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience.

[Chart] Expected Versus Unexpected Email Marketing

Modern Marketing

by Egan Cheung | Tweet this Benchmarking is a tool we should all use for understanding how and where we can improve.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.