Sat.Aug 13, 2011 - Fri.Aug 19, 2011

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. I have several favorite tools and models for analyzing a client’s marketing strategy.

SWOT 107

Trending Sources

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

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Sites 87

9 Experts Answer “What Makes an Online Video Worth Sharing?”

Modern Marketing

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips.

Video 105

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Open Research: A Framework for Social Analytics

delicious b2bmarketing

No time to stop — Mobile pushes new boundaries

grow - Practical Marketing Solutions

The other say I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!&#. I could only sigh and nod in agreement. Of course he’s right.

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation Blog

Tweet Too many marketers think that their inside sales teams are alchemists. They dump data that’s absolute garbage into the top of the sales funnel and expect sales lead gold to come out the other side.

Top 10 Critical Elements of B2B Marketing Plans | Marketri

Marketri

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely.

CRM 48

The Social Buyer Engagement Index

Tony Zambito

Image by Ross Mayfield via Flickr. In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new. 

Why We Need More Social And Less Marketing

B2B Marketing Insider

Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business.

So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”

The ROI Guy

In a recent discussion group on value selling, one of the participants indicated that they had just launched a new set of value-focused sales tools, and that the use of this approach was “old hat”.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Google Adsense rewards super-quick page loads

Biznology

Image via Wikipedia. by Chris Abraham.

The evolution of social media power and influence

grow - Practical Marketing Solutions

I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil.

Social Media Messages – How Many are Enough?

B2B Marketing Traction

Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week.

How Marketing Can Double the Effectiveness of Your Sales Force

Great B2B Marketing

I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless of whether this is true at her particular company, B2B marketers should (and do) have substantial impact on sales revenue. In fact, there are many instances where upgrading the marketing function can bring a much larger boost to the top line than hiring more sales people.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design.

Can We Save Twitter From Ourselves?

Digital B2B Marketing

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter.

10 Awesome Google+ Presentations to View Today

Hubspot

The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. You mean I have to learn how to use and leverage yet another social media platform?

View 30

How to grow your blog like a Fortune 500 company

grow - Practical Marketing Solutions

By Srivinas Rao, Contributing {grow} Columnist. If there’s one exercise that continually causes my blog to grow, it’s conducting a quarterly review. If you want your blog to turn into a business you have to treat it accordingly.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Be Everywhere Online – Without Your Foot in Your Mouth

Webbiquity

Guest post by Kristin Zhivago. Tom is right. As he contended in Web Presence Optimization Reloaded , you should be “everywhere.&# You have to appear in all the channels where your customers may be lurking.

Sales 31

Brochureware Is Not a Dirty Word

Marketing Craftmanship

Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition.

Words 43

The crisis of buyer information in B2B and how to fix it

Chris Koch

Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local. Could it really be that someone I knew was trying to get hold of me?

Favorite Marketing Tools: Hootsuite vs. Buffer | Marketri

Marketri

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Tweet. More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?”

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

List 25

Social networking for business benefits, YES it works!

grow - Practical Marketing Solutions

Why am I waving my fist in the air? You will just have to click on the video to see! I’m just not much of a video guy but hey, I’m trying!

What Does Success Look Like?

Your Sales Management Guru

This week I am posting a guest blog from Mark Hunter; “The sales hunter&# … It contains some real gems… What Does Success Look Like? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. Too often in the sales industry, we think of it in lofty platitudes, rather than concrete realities. Want to harness what really defines success?

Sales 24

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results