Sat.Aug 13, 2011 - Fri.Aug 19, 2011

Trending Sources

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. I have several favorite tools and models for analyzing a client’s marketing strategy.

SWOT 107

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />.

Sites 87

9 Experts Answer “What Makes an Online Video Worth Sharing?”

It's All About Revenue

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips.

Video 105

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

When Sales and Marketing Collide – SMarketing

B2B Marketing Insider

One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. “If If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

No time to stop — Mobile pushes new boundaries

grow - Practical Marketing Solutions

The other say I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!&#. I could only sigh and nod in agreement. Of course he’s right.

Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

Fearless Competitor

B2B Demand Generation | Laugh and Learn. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation Blog

Tweet Too many marketers think that their inside sales teams are alchemists. They dump data that’s absolute garbage into the top of the sales funnel and expect sales lead gold to come out the other side.

The Social Buyer Engagement Index

Tony Zambito

Image by Ross Mayfield via Flickr. In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new. 

Top 10 Critical Elements of B2B Marketing Plans | Marketri

Marketri

Plan 48

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely.

CRM 48

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

For Small Business, Social Media is Word-of-Mouth Struck by Lightning

Blue Focus Marketing

“Demystifying social media for small business&#. This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business. In part 2, we will talk to several experts for advice on how to leverage social media.).

Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great. So what’s going on?

Sites 46

Why We Need More Social And Less Marketing

B2B Marketing Insider

Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine.

URL 46

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Google Adsense rewards super-quick page loads

Biznology

Image via Wikipedia. by Chris Abraham.

Marketing 3.0: How Marketing Gurus Catch Up With Old Realities

Conversionation

Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 Philip Kotler

So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”

The ROI Guy

In a recent discussion group on value selling, one of the participants indicated that they had just launched a new set of value-focused sales tools, and that the use of this approach was “old hat”.

ROI 42

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The evolution of social media power and influence

grow - Practical Marketing Solutions

I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil.

The Road to Revenue: Feel Your Customer and Facilitate the Buy

Conversionation

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales

Spot 53

Social Media Messages – How Many are Enough?

B2B Marketing Traction

Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week.

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits.

Sites 43

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Suffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy

How Marketing Can Double the Effectiveness of Your Sales Force

Great B2B Marketing

I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless of whether this is true at her particular company, B2B marketers should (and do) have substantial impact on sales revenue. In fact, there are many instances where upgrading the marketing function can bring a much larger boost to the top line than hiring more sales people.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design.