Sat.Nov 26, 2016 - Fri.Dec 02, 2016

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. Evaluate last year’s successes and failures .

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4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad (but plenty of them are); it’s because, at the core, there’s something deeper going on.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

Oracle

Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. They exist, operate, and interact with brands on multiple platforms, devices, and channels. More than 60% of UK adults online use two or more devices daily.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Westworld and Google Algorithm Updates Are Alike

KoMarketing Associates

I don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show. From sci-fi action to a shirtless James Marsden, I highly recommend it. As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. No, I’m not talking about fabricating human-like hosts (robots) to live in Western times ( which would be awesome ).

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More Trending

51 Essential Email Marketing Tips to Help Marketing Automation

Marketing Insider Group

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […]. The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group. Content Marketing

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3 Ways to Optimize Customer Experience Via Email

Oracle

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

How to Engage Clients in Your B2B Public Relations

B2B PR Sense

Nothing improves B2B public relations like a happy customer’s voice. Whether it's a recorded interview or a printed quote, it’s another voice that speaks to your company’s prowess. Positive customer feedback translates into opportunities to boost your B2B PR, and get the attention you deserve. Once your customer has indicated he's game, you can turn his willingness to help into owned content, such as: Case studies. Media interviews. Press release quotes. Blog content. Analyst research.

Why You Need Long-form Storytelling to Become a Thought Leader

RockContent

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why hours and hours are spent binging on television shows.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content Marketing Strategy for Start-Ups

Marketing Insider Group

You knew you would have to master the art of content marketing before you even launched your start-up. You know you’re not the only one seeking attention in the specific industry, so you have to do your best to attract your target audience. During the early stages of marketing, you’ll mostly rely on content promotion. […]. The post Content Marketing Strategy for Start-Ups appeared first on Marketing Insider Group. Content Marketing

With Email Deliverability Comes A Huge Responsibility

Oracle

I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. The End Comes First. Let’s start with the end-game first.

5 Powerful Lessons from Steven Spielberg on Content Marketing

Act-On

When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. This filmmaker is the creative powerhouse behind these stories, but he didn’t start out that way. He was first a 10-year-old boy playing with trains on the living room floor.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine the best course of treatment. B2B PR is no exception. Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Sure, outbound marketing tactics like advertising can help push out your marketing messaging to a mass audience, and might be able […]. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group. Content Marketing

4 Things That Should Be On Every CMO's Wish List

Oracle

With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Man I was the king of the neighborhood cruising on that beauty. I can remember that time that I. Oh, sorry. where was I?

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Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

Act-On

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey. Part three outlined the steps to designing a successful lead process. We’ll now outline what defines a qualified lead. The “qualified lead” definition is the point at which marketing determines that a lead is ready to be handed to sales.

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Hear What Matt Heinz Has To Say About Attribution [VIDEO]

bizible

Matt Heinz, President and founder of Heinz Marketing , gave a presentation on how to achieve measurable results through attribution. We've cut the video to just the meat, which at under fifteen minutes long is concise and powerful. Here it is: 14:02. 14:02. Speed. Quality. 1080p. About Wistia. Report a problem. Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Right Way To Produce Content for the Holidays

Marketing Insider Group

It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much. Deciding the right tactic is hard, especially when combined with the stress that comes at the end […]. The post The Right Way To Produce Content for the Holidays appeared first on Marketing Insider Group. Content Marketing

Pause Your Holiday Playlist. It’s Time for Content Pros!

Oracle

The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. To get you back in the swing of things, Randy Frisch and I invited Joanna Wiebe, Mark Masters, Ruth Carter, and Amanda Nelson to share their marketing experience. Put your Christmas music on pause, grab a steaming mug of cocoa, and start listening to these Content Pros guests.

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement

Act-On

Today’s guest is Nathan Christensen. He’s the CEO of Mammoth HR, an HR technology and consulting company serving more than 70,000 small businesses nationwide. Before joining Mammoth, Nathan practiced as an attorney with Perkins Coie law firm, and as a management consultant with the Boston Consulting Group. He holds degrees from Stanford University and the University of Chicago law school.

Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]

bizible

Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. According to the responses of over 350 marketers who took the survey, 67% are doing some form of account-based marketing.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Steps To Building A Data-Driven Customer Experience

Marketing Insider Group

We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Data is a valuable resource that all organizations must tap into. In effect, a company is a little data […]. The post 4 Steps To Building A Data-Driven Customer Experience appeared first on Marketing Insider Group. Content Marketing

Filtering Marketing Data for Improved Insights

Hive9

Conventional wisdom holds that the more marketing data we have, the better. Data can show us so much, but it seldom comes in a that’s actionable or easy to understand. And the more data we track, the harder it can be to translate it into meaningful insights. Hive9 Data Visualization Marketing Insights

The Messenger Is The Message: A New Era For B2B Content Marketing

Influitive

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report. There are two main reasons for this: Most of your customers are suffering from what Mark Schaefer (a globally-recognized marketing consultant and a speaker.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

2016 has been a year of technological innovation and adoption in the B2B marketing world. Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.