Sat.Feb 19, 2011 - Fri.Feb 25, 2011

How social media amplifies competitive advantage

grow - Practical Marketing Solutions

When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post this week that made me think a lot about the changing nature of competition.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

Trending Sources

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below …. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm.

CPM 63

The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

Modern Marketing

by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered.

Spot 78

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

The Problem with Klout: An Infographic

grow - Practical Marketing Solutions

My friend Steve Farnsworth aka @Steveology brought this Twitter account and resulting Klout score to my attention. I really don’t need to say another word. Social scoring klout klout scores problems with klout social scoring

Words 61

Top 10 Self-Defeating LinkedIn Practices | Marketri

Marketri

Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

CRM 40

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Biggest Mistake Marketers Make

B2B Marketing Insider

Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer is the same… The biggest mistake marketers make is that we make it all about us. We have to stop talking about ourselves.

20,000 Followers. Now What?

grow - Practical Marketing Solutions

There is no playbook for Twitter. I’m learning as I go, just like you, and I’ve tried to share my ups and downs along the way.

Media 58

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Tweet. Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue?

Sites 36

Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video).

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Is It Time to Start Over with Your Marketing Strategy?

NuSpark

I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Well, despite the efforts and funds these companies have spent, you might just have to start over many of your marketing strategies. Here’s some thoughts that come to mind: 1.

Mobile Marketing — Old School! (video)

grow - Practical Marketing Solutions

This is a fun and fascinating case study. How do you use social media when your business keeps moving around from street to street?

Video 39

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

Welcome to our weekly wrap-up, where we're excited to share some of the best B2B marketing insight we encountered around the blogosphere this week. Here are some of our favorites from this week: 1. Don't assume your customers know what you know From Elaine Fogel (@Elaine_Fogel) on the MarketingProfs Daily Fix blog

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Boost Sales 10% with an Investment in Sales Enablement? IDC Says Absolutely!

The ROI Guy

As the economy recovers, many organizations are turning their strategic focus from cutting costs towards growing revenue, however, most organizations continue to struggle to hit growth targets.

BtoB 27

Can B2B Marketing be Egg-citing? | Marketri

Marketri

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own.

To Quora or Not to Quora, That is This B2B Marketer’s Question

Reachforce

Quora, by now I’m sure you’ve heard of it. Not sure what to expect, I signed up and put a question out there (floating a go-to-market message out). I thought it was an interesting concept but I wasn’t exactly sure how to “use” Quora in the B2B marketing mix. Since

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

20 Tips to Get Your Content Seen on Facebook

Hubspot

Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Note: this article is based on a presentation I did for Social Fresh Tampa earlier this week.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives. But the Internet has increased both the amount of data being produced and our ability to access it.

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals?

What Exactly is a Nurture Campaign…?

Reachforce

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn't and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. According to Andre Pino over at Forrester Research, Lead nurturing is

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Set up a Facebook Custom iFrame Landing Page Application

Hubspot

Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook.

URL 17

Is social media about to undergo a correction?

EMagine B2B Blog

In a post on the gillin.com blog, Paul Gillin opines that marketing’s love affair with social media is about to give way in 2011 to a sobering reality. Now, no one has greater social-media chops than Paul, so this came as a bit of a shock …and has earned him a few swipes from others [.]. B2B Web Strategy Social Media

Waiving Speaking Fee for Book Buyers

Paul Gillin

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print.

A Lament for Borders Bookstores

B2B Memes

The news last week that Borders was declaring bankruptcy and closing some 200 stores was hardly surprising but was still, to me at least, a shock.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results