Sat.Feb 19, 2011 - Fri.Feb 25, 2011

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below …. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm.

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Trending Sources

The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

Modern Marketing

by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered.

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Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Top 10 Self-Defeating LinkedIn Practices | Marketri


Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

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The Biggest Mistake Marketers Make

Marketing Insider Group

Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer is the same… The biggest mistake marketers make is that we make it all about us. We have to stop talking about ourselves.

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Tweet. Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue?

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.

Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video).

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Friday Wrap-Up: This Week in B2B Marketing Tips


Welcome to our weekly wrap-up, where we're excited to share some of the best B2B marketing insight we encountered around the blogosphere this week. Here are some of our favorites from this week: 1. Don't assume your customers know what you know From Elaine Fogel (@Elaine_Fogel) on the MarketingProfs Daily Fix blog

Boost Sales 10% with an Investment in Sales Enablement? IDC Says Absolutely!

The ROI Guy

As the economy recovers, many organizations are turning their strategic focus from cutting costs towards growing revenue, however, most organizations continue to struggle to hit growth targets.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Can B2B Marketing be Egg-citing? | Marketri


Seven Expert Search Engine Marketing Guides


Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own.

To Quora or Not to Quora, That is This B2B Marketer’s Question


Quora, by now I’m sure you’ve heard of it. Not sure what to expect, I signed up and put a question out there (floating a go-to-market message out). I thought it was an interesting concept but I wasn’t exactly sure how to “use” Quora in the B2B marketing mix. Since

20 Tips to Get Your Content Seen on Facebook


Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Note: this article is based on a presentation I did for Social Fresh Tampa earlier this week.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives. But the Internet has increased both the amount of data being produced and our ability to access it.

How To Create a Poll for Your Website


A poll is a great way to give your users something snappy, easy, and engaging to do as soon as they arrive on your organization's website or page. Polls are simple and easy to create, but don't underestimate them!

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What Exactly is a Nurture Campaign…?


Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn't and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. According to Andre Pino over at Forrester Research, Lead nurturing is

How to Set up a Facebook Custom iFrame Landing Page Application


Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Waiving Speaking Fee for Book Buyers

Paul Gillin

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print.

A Lament for Borders Bookstores

B2B Memes

The news last week that Borders was declaring bankruptcy and closing some 200 stores was hardly surprising but was still, to me at least, a shock.

A Dose of Reality in B2B Marketing – by Christopher Ryan

Great B2B Marketing

Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.” This is not to say that you shouldn’t carefully plan. But the fact is that things don’t always turn out the way you plan (just ask Napoleon about a place called Waterloo). For example, the list is staler than you thought. The webinar topic is not as interesting. The offer is not as compelling. Your vendor misses the mailing or email date.

SlideShare Launches Zipcast, Aims to Simplify Webinars


Content is one of the key ingredients of successful inbound marketing. Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals?

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Win a Signed Copy of “Content Rules”!

Modern Marketing

by Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work. Really hard. To get the fire burning bright enough that the world will notice, we need a lot of fuel – and each piece of content is another log.

Is social media about to undergo a correction?

EMagine B2B Blog

In a post on the blog, Paul Gillin opines that marketing’s love affair with social media is about to give way in 2011 to a sobering reality. Now, no one has greater social-media chops than Paul, so this came as a bit of a shock …and has earned him a few swipes from others [.]. B2B Web Strategy Social Media

How Do You Learn from Companies Outside Your Industry? [Marketing Cast]


Too often, companies look for industry case studies to learn from. However, many great examples of success exist outside your line of business. In this episode of the Marketing Cast , David Meerman Scott discusses ways to identify these stories and draw lessons from them.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.