Sat.Feb 12, 2011 - Fri.Feb 18, 2011

Trending Sources

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page?

The Design of Content Marketing

Tony Zambito

Image by neonihil via Flickr. Content marketing has become more and more part of the planning dialogue for organizations as the digital age continues to mature. 

Please take accountability for your social media experience

grow - Practical Marketing Solutions

Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness. If you’re in this camp, I’d like to give you a figurative kick in your sweet patootie.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. (Why Why do I feel the urge to insert a Henny Youngman reference here?)

Case Study: How Twitter Saved My Business

grow - Practical Marketing Solutions

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.&# Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. My last “corporate job&# was global in nature.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t?

Nine Expert Guides to Local SEO

Webbiquity

SEO 68

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.).

How to make your company blog connect like a personal blog

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing Writer. As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.

Social Media For B2B Marketing – How To Get Started

B2B Marketing Insider

One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. .

Paper 54

Marketing Wisdom: In the end, it’s all about…

B2B Lead Generation Blog

If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. Here are just a few of Daniel’s favorite takeaways that are worth reading….

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines.

Ascent of the social media climbers: Klout goes mainstream

grow - Practical Marketing Solutions

I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.

Does My Hair Look Good in this Metric?

Modern Marketing

by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it. Some metrics make us look better than others. These data points can be addicting – they can give us a feeling of purpose, worth … and job security.

Marketing Automation Catching On Fire

The Effective Marketer

According to the recent report by Marketing Sherpa, “CMO Perspectives on B2B Marketing Automation” (offered for FREE by Marketo until March 1st), “the majority of CMOs have either implemented, are in the process of implementation

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

How will you be remembered on Facebook?

grow - Practical Marketing Solutions

Here’s a wonderful guest post from {grow} community member John White — one of my favorite writers on the web! “Daddy, tell me about Grandpa.&#. “I’m reading the paper right now, Johnny. Go look him up on Facebook.&#.

5 Reasons to Encourage Your Sales Team to Blog

Hubspot

One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. It makes sense. As marketers, we already have full plates. The thought of adding an entirely new responsibility to the mix would seem pretty daunting.

Groupon Relents

Paul Gillin

Four days after its offensive ad campaign began, Groupon did the right thing and pulled the plug. CEO Andrew Mason posted an apology on the company blog that was a vast improvement over the explanation he had posted two days earlier. The controversy was an expensive lesson for Groupon; in accepting full responsibility for running the campaign, Mason presumably absolved the agency of any blame. On the other hand, it may ultimately work out to be a worthwhile investment.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

An Interview with Jonathan Block from SiriusDecisions

ANNUITAS

This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us in B2B marketing. He has worked for more than 20 years in a variety of marketing roles and as an industry analyst.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example.

Video 26

Take the mystery out of Twitter once and for all

grow - Practical Marketing Solutions

Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth. For about a year and half I have been teaching a social media marketing class to show others how Twitter can change their lives too — and it has worked!

Class 25

The 8 Stages Of Lead Nurturing Romance

Modern Marketing

by Jesse Noyes | Tweet this. Happy Valentine’s Day! It’s a day of flowers, chocolates and plenty of dates. So what does dating have to do with lead nurturing ? There are actually some striking similarities. On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. Locking Eyes. You lock eyes at a bar or the supermarket, and you think there’s something special. This is where you approach to see if there’s that initial spark.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Accounting Firms Can Use Twitter Effectively | Marketri

Marketri

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. A complimentary, 50-minute Webinar. This Thursday - February 17, 2011. 11:00am PST - 2:00pm EST. Register here.

Google Fights Back Against Content Farms

The Content Factor

I applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales. read more. Better Corporate Writing Business to Business (B2B) Content Marketing