Sat.Feb 12, 2011 - Fri.Feb 18, 2011

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page?

Trending Sources

The Design of Content Marketing

Tony Zambito

Image by neonihil via Flickr. Content marketing has become more and more part of the planning dialogue for organizations as the digital age continues to mature. 

Eight attributes of a thought leader

Chris Koch

Social media are growing up. The initial thrill of connecting to a bunch of peers that we’ve never met is giving way to the desire to get something useful out of those connections. Interesting research from Edelman shows that there has been a decline in trust in “people like myself” and “regular employees.” Meanwhile, trust in “credentialed experts” and “company technical specialists” is rising—we’re getting so desperate we even want to hear from the CEO.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Social Media For B2B Marketing – How To Get Started

Marketing Insider Group

One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. .

5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. (Why Why do I feel the urge to insert a Henny Youngman reference here?)

Nine Expert Guides to Local SEO

Webbiquity

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Marketing Wisdom: In the end, it’s all about…

B2B Lead Generation Blog

If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. Here are just a few of Daniel’s favorite takeaways that are worth reading….

Marketing Automation Catching On Fire

The Effective Marketer

According to the recent report by Marketing Sherpa, “CMO Perspectives on B2B Marketing Automation” (offered for FREE by Marketo until March 1st), “the majority of CMOs have either implemented, are in the process of implementation

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

5 Reasons to Encourage Your Sales Team to Blog

Hubspot

One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. It makes sense. As marketers, we already have full plates. The thought of adding an entirely new responsibility to the mix would seem pretty daunting.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Groupon Relents

Paul Gillin

Four days after its offensive ad campaign began, Groupon did the right thing and pulled the plug. CEO Andrew Mason posted an apology on the company blog that was a vast improvement over the explanation he had posted two days earlier. The controversy was an expensive lesson for Groupon; in accepting full responsibility for running the campaign, Mason presumably absolved the agency of any blame. On the other hand, it may ultimately work out to be a worthwhile investment.

An Interview with Jonathan Block from SiriusDecisions

ANNUITAS

This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us in B2B marketing. He has worked for more than 20 years in a variety of marketing roles and as an industry analyst.

Does My Hair Look Good in this Metric?

Modern Marketing

by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it. Some metrics make us look better than others. These data points can be addicting – they can give us a feeling of purpose, worth … and job security.

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Accounting Firms Can Use Twitter Effectively | Marketri

Marketri

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. A complimentary, 50-minute Webinar. This Thursday - February 17, 2011. 11:00am PST - 2:00pm EST. Register here.

Google Fights Back Against Content Farms

The Content Factor

I applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales. read more. Better Corporate Writing Business to Business (B2B) Content Marketing

Are You Feeling The Love In Social Media?

Marketing Insider Group

With all the love in the air this week, I wondered “what is the relationship between marketing and love?&# Obviously love is extremely important to marketing. The objective of marketing is to get people to “know, like and trust&# our brand.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The 8 Stages Of Lead Nurturing Romance

Modern Marketing

by Jesse Noyes | Tweet this. Happy Valentine’s Day! It’s a day of flowers, chocolates and plenty of dates. So what does dating have to do with lead nurturing ? There are actually some striking similarities. On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. Locking Eyes. You lock eyes at a bar or the supermarket, and you think there’s something special. This is where you approach to see if there’s that initial spark.

Facebook Pages Offically Killing FBML In Favor of iFrames

Hubspot

Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel.

6 ways social media is transforming the B2B buying experience

EMagine B2B Blog

It’s pretty clear that social media achieved takeoff last year, even for B2Bs. Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out. The likelihood is that they’re in for a very long wait; and meanwhile, they’re putting their companies at risk by having them remain [.]. B2B Web Strategy Social Media

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Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies

Industrial Marketing Today

My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.”. This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

10 Fast Facts About Pandora

Modern Marketing

by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. Once again, the nerd in me was compelled to study the over 100-page filing for ten fascinating facts about the company. There’s A Pandora Listener Born Every Second.

3 Social Media Marketing Tips From Rapper Lil' Wayne

Hubspot

Lil' Wayne is a well known rap star and also known for his brief stint in the joint for weapons charges. Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills.

Six Ways to Optimize Your Landing Pages For Improved Lead Generation

Modern B2B Marketing

by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. When examining your website’s effectiveness, take into consideration the all-important landing page.

Can you hear me now? What mobile users need from your website

EMagine B2B Blog

At first you only saw them in the holiday-season TV commercials. Then suddenly it seemed like no one had a plain old cell phone anymore; they had all moved up to smart phones. In fact, it’s forecast that there will be 1.7 billion mobile Internet users by 2013. In case you think those are all [.]. B2B Web Strategy Engaging Visitors

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.