Sat.Jun 19, 2010 - Fri.Jun 25, 2010

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained


On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness.

Link 18

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? which caused a heated debate about whether these changes are real and consequential). Let's take a look at some data.

6 Steps to Prepare for the Mobile Revolution

B2B Marketing Insider

Michael Brenner mobile4 Earlier this week, I defined the 10 Reasons Why Mobile is Hot. By summarizing Morgan Stanley's latest research, I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the

Why it’s ridiculous to argue about ghost blogging

grow - Practical Marketing Solutions

It seems like “ghost blogging&# — the practice of penning posts for others – is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch Joel. Philosophically I agree with them. In a pure and perfect world executives should write their own copy.

Top 5 Google Search Tips for B2B Sales Prospecting

Sales Intelligence View

How many Google searches do you perform each day as part of your lead generation and qualification process? And how often do you have to change your search to find what you were really looking for? For those sales people who don’t have access to an enterprise sales intelligence application and rely on free resources [.]. Technology sales prospecting sales techniques SEO

B2B 5

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Factoids: How to Tweet Multiple Times About the Same Offer

The Point

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer.

10 Reasons Why Mobile is Hot!

B2B Marketing Insider

Michael Brenner post on mobile thumb According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015

In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?)

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This long time staple has become the Rodney “No Respect” Dangerfield of B2B and industrial marketing

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Advice to the Re-Employed: Think Freelance

B2B Memes

Imagine for a moment (and this may not be a stretch for many readers) that you’ve been self-employed for a year or so after a layoff put you out on the streets.

8 Ways to Use a Wordpress Sales Page

Writing on the Web

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something.

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

You want to talk about improvements? You know what needed improvement? The Boston Celtics, that's who. If you're a fan of basketball, or maybe even a fan of rivalries, maybe you, like me, watched the Boston Celtics crumble last Thursday night (June 17th).

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle. That is pretty much the mantra of B2B content marketing. Transforming that concept into an

B2B 2

Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools


While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits.

The Ultimate List: 100+ Facebook Statistics [Infographics]


With more than 500 million users Facebook has become the dominant player in the social networking industry.

Can the social web play a role in customer retention?

grow - Practical Marketing Solutions

The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering your price?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Data Hygiene: Real Results Pt.1


Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator

How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully


Guest post from the editors of Smarmy. Phony. Mendacious. Two-Faced…. Right or wrong, these words are often associated with salespeople. They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants.

Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform. The class is on the phone and on the Internet, your choice. Can’t make the call?

Webinar Recording: 7 Steps to Finding Untapped Revenue


This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. Table of Contents. Introduction by Jep Castelein. 1848 James Marshall Discovers Gold. How Much REVENUE Are You Missing Out On? NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Privacy: Does Anybody Care?

Customer Experience Matrix

To paraphrase HL Mencken, no one ever went broke underestimating the American public's commitment to privacy. Quit Facebook Day" reportedly generated 31,000 account closings , compared with the roughly 500,000 new accounts that Facebook adds each day.

The Great Ghost-Blogging Debate

B2B Memes

As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. While Schaeffer agrees with them in theory, in practice, he says, “ghost blogging” is routine. It’s a waste of energy, he concludes, to argue against it. Instead, the focus should be on improving ghost blogging, not deprecating it.

Why "Cost Per Lead" Is The Wrong Question

What Works - What Doesn't

Ask anyone selling marketing software or services what their “cost per lead” is and you’ll get a different, and self-serving, answer. I’ve seen estimates ranging from single dollars to tens of dollars to hundreds of dollars. The cost is always the highest for whatever mechanism (trade shows, telemarketing, direct mail, marketing automation software) the competing vendor is hoping to trash.   Of course, everyone cooks the underlying cost numbers to make their approach look best.

Crusaders and Shepherds: Lessons for B2B Marketers

The Content Factor

I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. read more.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results