Sat.Jun 19, 2010 - Fri.Jun 25, 2010

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general.

ROI 57

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.

Skype 32

Trending Sources

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness.

Link 18

Five Benefits of Blogging for Business


Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Michael Brenner mobile4 Earlier this week, I defined the 10 Reasons Why Mobile is Hot. By summarizing Morgan Stanley's latest research, I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the

SMS 13

Top 5 Google Search Tips for B2B Sales Prospecting

Sales Intelligence View

How many Google searches do you perform each day as part of your lead generation and qualification process? And how often do you have to change your search to find what you were really looking for? For those sales people who don’t have access to an enterprise sales intelligence application and rely on free resources [.]. Technology sales prospecting sales techniques SEO

Factoids: How to Tweet Multiple Times About the Same Offer

The Point

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer.


In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?)

B2B 2

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

10 Reasons Why Mobile is Hot!

Marketing Insider Group

Michael Brenner post on mobile thumb According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015

Advice to the Re-Employed: Think Freelance

B2B Memes

Imagine for a moment (and this may not be a stretch for many readers) that you’ve been self-employed for a year or so after a layoff put you out on the streets.

8 Ways to Use a Wordpress Sales Page

Writing on the Web

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something.

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

You want to talk about improvements? You know what needed improvement? The Boston Celtics, that's who. If you're a fan of basketball, or maybe even a fan of rivalries, maybe you, like me, watched the Boston Celtics crumble last Thursday night (June 17th).

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

The Ultimate List: 100+ Facebook Statistics [Infographics]


With more than 500 million users Facebook has become the dominant player in the social networking industry.

Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools


While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits.

I Used to Be a Pusher – by Christopher Ryan

Great B2B Marketing

Why You Need to Explore the Pull Marketing Model. Imagine the next meeting of the local B2B marketing group, and you stand up and say. “‘I’m Chris R and I used to be a pusher.&# Not a pusher of drugs of course, but a pusher of marketing.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Why Sales 2.0 Can Only Enable—And Never Replace—Sales 1.0


Data Hygiene: Real Results Pt.1


Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator

How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully


Guest post from the editors of Smarmy. Phony. Mendacious. Two-Faced…. Right or wrong, these words are often associated with salespeople. They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants.

Paul’s Short Post #1: Website Goal


Your goal of your landing page is to answer a user search engine query. So if your homepage or landing page is not relevant to a search query, the visitor will likely bounce and not come back. The first page a visitor sees must communicate how your specific product/service the visitor has queried answers his research question or solves his problem by providing the benefits your company offers. Related posts. No related posts.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Lead Generation Turbulence: Why Is Quota Attainment Trending Down?


Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform. The class is on the phone and on the Internet, your choice. Can’t make the call?

Privacy: Does Anybody Care?

Customer Experience Matrix

To paraphrase HL Mencken, no one ever went broke underestimating the American public's commitment to privacy. Quit Facebook Day" reportedly generated 31,000 account closings , compared with the roughly 500,000 new accounts that Facebook adds each day.

Paul’s Short Post #1: Website Goal


Your goal of your landing page is to answer a user search engine query. So if your homepage or landing page is not relevant to a search query, the visitor will likely bounce and not come back. The first page a visitor sees must communicate how your specific product/service the visitor has queried answers his [.].

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The Great Ghost-Blogging Debate

B2B Memes

As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. While Schaeffer agrees with them in theory, in practice, he says, “ghost blogging” is routine. It’s a waste of energy, he concludes, to argue against it. Instead, the focus should be on improving ghost blogging, not deprecating it.

Crusaders and Shepherds: Lessons for B2B Marketers

The Content Factor

I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. read more.

What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010

Sales Lead Insights

Interested in learning more about B2B marketing automation and how it may benefit your company? Then do not miss this complimentary, 90-minute breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently boost sales. What B2B marketing automation is all about, and why you should care.

Email Marketing discussion on BlogTalkRadio Sunday June 27 at 6p


One of the most important marketing tactics for any business is email marketing. There are a number of elements needed to make this tactic a success. NuSpark Marketing partner Tracie Close, who also runs her own content marketing consultancy, will be with us to discuss the key points on how to make email marketing successful for your business. Topics discussed are platforms, copy, design, spam issues, tracking, and database segmenting.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.