Sat.Apr 29, 2017 - Fri.May 05, 2017

Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

It's time to put your website to work for the business! Lead Generation

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

Tools 260

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Inside Act-On: Defining Our Convictions for Growth and Success

Act-On

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. In the process, we had developed many micro-cultures across our locations.

Act-On 211

More Trending

How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world.

What's the Marketing Value of Automated Copywriting?

Tomorrow People

As automated copy takes off, what do marketers stand to gain, or lose, from this emerging technology? Marketing Automation

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

How To Get Happy Customers And Higher Profits With Marketing Automation

Marketing Insider Group

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. However, without proper supervision, those profits can drain away just as quickly.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

The Forward Observer

Are you wondering what social selling is and if it works? It's not a replacement for your sales process - it's additive. And studies show it's very effective. Ask any salesperson and they’ll tell you that selling is becoming even more challenging than just two years ago.

SEO Experts You Should Be Following in 2017

Act-On

Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros.

SEO 183

How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria.

Are You Managing Your Leads Effectively?

Marketing Insider Group

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How Top B2B Marketing Teams Use Revenue Attribution — 4 Trends We Discovered

bizible

When it comes to the adoption of new technology, top marketing organizations find advantages by being ahead of the curve. By making smart bets on new martech and processes, they’re able to expand their capabilities, improve efficiency, and outperform the competition.

Trends 170

Why you need a creative workflow process

Act-On

We’ve all been there. We finish our piece of a project and send it up the chain for the next-in-lines to review. They, along with their superiors, find more things wrong than right, and it comes back with a slew of change requests. This horror story is tricky enough as it is.

The Three Essential Elements of Good Data Management

Reachforce

Since the rise of big data marketing in 2005, B2B marketers have enthusiastically sought new, innovative strategies for leveraging customer and lead data to improve campaigns in the name of higher conversion rates and a better customer experience.

What Marketing Communications Should You Personalize?

Marketing Insider Group

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets?

Agency 168

How Brands Are Using Social Media As A Customer Service Tool

Modern Marketing

If you’re not currently using social media channels as a customer service tool, you’re missing out on a potentially huge opportunity to build customer loyalty and boost customer engagement with your brand.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well.

Why Timing is Critical in Lead Generation

Marketing Insider Group

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Storming the CASL: Keep Compliant and Hold the Spam

Act-On

Spam, spam, spam, spam…. The Vikings who invaded the café in the classic Monty Python sketch sang about it. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is.

Spam 157

6 Quotes On Mobile Marketing Every CMO Needs To Read

Modern Marketing

Smartphones have become almost ubiquitous among consumers, rarely being more than an arm’s length away at any time.

CMO 214

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine.

Sites 160

Using Buyer Intent to Drive Your Marketing Efforts

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services.

Intent 177

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.