Sat.Apr 29, 2017 - Fri.May 05, 2017

Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

It's time to put your website to work for the business! Lead Generation

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer.

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How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts.

B2B 222

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Inside Act-On: Defining Our Convictions for Growth and Success

Act-On

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. In the process, we had developed many micro-cultures across our locations.

Act-On 212

More Trending

What's the Marketing Value of Automated Copywriting?

Tomorrow People

As automated copy takes off, what do marketers stand to gain, or lose, from this emerging technology? Marketing Automation

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

The Forward Observer

Are you wondering what social selling is and if it works? It's not a replacement for your sales process - it's additive. And studies show it's very effective. Ask any salesperson and they’ll tell you that selling is becoming even more challenging than just two years ago.

Sales 203

How To Get Happy Customers And Higher Profits With Marketing Automation

Marketing Insider Group

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. However, without proper supervision, those profits can drain away just as quickly.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Referral Program Ideas For Driving More B2B Leads

Influitive

Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

Lead 181

How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria.

How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets?

Agency 179

Are You Managing Your Leads Effectively?

Marketing Insider Group

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why you need a creative workflow process

Act-On

We’ve all been there. We finish our piece of a project and send it up the chain for the next-in-lines to review. They, along with their superiors, find more things wrong than right, and it comes back with a slew of change requests. This horror story is tricky enough as it is.

How Brands Are Using Social Media As A Customer Service Tool

Modern Marketing

If you’re not currently using social media channels as a customer service tool, you’re missing out on a potentially huge opportunity to build customer loyalty and boost customer engagement with your brand.

How Top B2B Marketing Teams Use Revenue Attribution — 4 Trends We Discovered

bizible

When it comes to the adoption of new technology, top marketing organizations find advantages by being ahead of the curve. By making smart bets on new martech and processes, they’re able to expand their capabilities, improve efficiency, and outperform the competition.

Trends 170

What Marketing Communications Should You Personalize?

Marketing Insider Group

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Art Of Asking For A Customer Reference

Influitive

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Panic time? Of course not. Asking for a customer reference.

6 Quotes On Mobile Marketing Every CMO Needs To Read

Modern Marketing

Smartphones have become almost ubiquitous among consumers, rarely being more than an arm’s length away at any time.

CMO 233

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well.

Why Timing is Critical in Lead Generation

Marketing Insider Group

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Which Is Right For You: Influencer Marketing Or Advocate Marketing?

Influitive

Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. People often seek the opinions of their peers online before they make a purchase (including B2B buyers). However, influencer.

Storming the CASL: Keep Compliant and Hold the Spam

Act-On

Spam, spam, spam, spam…. The Vikings who invaded the café in the classic Monty Python sketch sang about it. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is.

Spam 159

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine.

Sites 161

Using Buyer Intent to Drive Your Marketing Efforts

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services.

Intent 174

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!