Sat.Apr 29, 2017 - Fri.May 05, 2017

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5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […].

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How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. Now that almost anything—from your watch or your pacemaker to your toaster oven or automobile—can go online, the tectonic plates are beginning to shift beneath the feet of

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5 Referral Program Ideas For Driving More B2B Leads

Influitive

Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. Why? It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Get Happy Customers And Higher Profits With Marketing Automation

Marketing Insider Group

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. However, without proper supervision, those profits can drain away just as quickly. If our business is inefficient, blockages can […].

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The Art Of Asking For A Customer Reference

Influitive

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Panic time? Of course not. Asking for a customer reference.

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How to Implement an Account-Based Marketing Program in Your Firm

NuSpark Consulting

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. The burgeoning trend towards account-based marketing (ABM) takes that a step further, by customizing activities to enable a laser-sharp focus on each specific target account.

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What Marketing Communications Should You Personalize?

Marketing Insider Group

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel.

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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

ViewPoint

Why it’s Important: “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”. At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Which Is Right For You: Influencer Marketing Or Advocate Marketing?

Influitive

Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. People often seek the opinions of their peers online before they make a purchase (including B2B buyers). However, influencer.

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How to Plan Your Video Marketing Strategy

Vidyard

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues! Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel.

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Social Media Engagement – 2017’s Surprising Best and Worst Performers

Marketing Insider Group

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. You can probably guess which platform ranks as the most potent channel for engagement. Since […]. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group.

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What's the Marketing Value of Automated Copywriting?

Tomorrow People

As automated copy takes off, what do marketers stand to gain, or lose, from this emerging technology?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Consistency is hard work but it is the way you can create a cadence with your viewers.

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9 Questions SEO’s Should Ask In B2B Buyer Persona Development

KoMarketing Associates

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year.

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Using Buyer Intent to Drive Your Marketing Efforts

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent.

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3 Reasons Why Marketers Are Getting Excited About AI

Adobe Experience Cloud Blog

Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people.

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Report: Marketers Seek More Transparency in Programmatic Ads

KoMarketing Associates

Although marketers are continuing to budget for programmatic advertising, new research indicates that they are not entirely satisfied with their investments to date. “The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising.

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Are You Managing Your Leads Effectively?

Marketing Insider Group

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored. Now, that’s a lot of potential revenue out the window simply because. The post Are You Managing Your Leads Effectively?

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4 Ways to Bridge the Gap Between Online and Offline Marketing

Adobe Experience Cloud Blog

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day. It’s no wonder PR professionals are frustrated.

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Survey: Majority of B2B Marketers Struggling with Lead Management

KoMarketing Associates

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills.

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Why Timing is Critical in Lead Generation

Marketing Insider Group

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, The post Why Timing is Critical in Lead Generation appeared first on PureB2B.

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What’s the New Social Media Skill Set?

Convince & Convert

Hire the wrong social media manager, and your business might be in trouble. Learn the most important traits and skills to look for when hiring a social media manager. Takeaways. The importance of a top-notch social media manager is growing as social’s role in marketing continues to expand. A great social media manager is naturally curious, adaptable, and teachable.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

Adobe Experience Cloud Blog

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.

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Age Differences Impacting the Success of Marketers’ Digital CX Initiatives

KoMarketing Associates

Marketing executives are fairly confident in the benefits of utilizing digital customer experience technologies, but their prospects’ opinions vary. Furthermore, research indicates that the differences are closely associated with age. IBM’s recently published “The Experience Revolution” report looked at why marketers are launching digital CX campaigns and how customers are responding to their initiatives.

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Situation-Ready Content, On-Purpose, By Design?

Marketing Insider Group

I’m done talking about “content.” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content.

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