Sat.Apr 29, 2017 - Fri.May 05, 2017

Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

It's time to put your website to work for the business! Lead Generation

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

Marketing Insider Group

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […].


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5 Referral Program Ideas For Driving More B2B Leads


Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

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6 Quotes On Mobile Marketing Every CMO Needs To Read


Smartphones have become almost ubiquitous among consumers, rarely being more than an arm’s length away at any time. According to the Kleiner Perkins Caulfield & Byers (KPCB) annual Internet Trends report, people check their phones an average of 150 times a day in the US for sending messages, viewing content on the web, reading email, and sharing selfies. Truth be told I thought that number would be much. wait, I'm getting a text right now. Make that 151 times a day.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts.

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The Art Of Asking For A Customer Reference


The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Panic time? Of course not. Asking for a customer reference.

Cross-Channel Marketing and How to Not Lose Sight of the Customer


The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the mechanics, a marketer’s relationship with the customer can easily get lost. So how to avoid this? Let's explore how enterprise marketers are overcoming this challenge by: Understanding how marketers got into this mess in the first place. Evaluating the current “customer data platform” trend.

What's the Marketing Value of Automated Copywriting?

Tomorrow People

As automated copy takes off, what do marketers stand to gain, or lose, from this emerging technology? Marketing Automation

Earned-media micro-influencer marketing primer


In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Which Is Right For You: Influencer Marketing Or Advocate Marketing?


Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. People often seek the opinions of their peers online before they make a purchase (including B2B buyers). However, influencer.

Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

The Forward Observer

Are you wondering what social selling is and if it works? It's not a replacement for your sales process - it's additive. And studies show it's very effective. Ask any salesperson and they’ll tell you that selling is becoming even more challenging than just two years ago. In Jeb Blount’s new book, Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal he explains that the sales profession is in the midst of a perfect storm.

Social Media Engagement – 2017’s Surprising Best and Worst Performers

Marketing Insider Group

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. You can probably guess which platform ranks as the most potent channel for engagement. Since […]. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group. Social Media

How to Implement an Account-Based Marketing Program in Your Firm


For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. The burgeoning trend towards account-based marketing (ABM) takes that a step further, by customizing activities to enable a laser-sharp focus on each specific target account.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets? Recently, I opened up in an interview with Native Society about my personal experience in the public relations industry -- as well as some of the tenets that my company was founded on.

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9 Questions SEO’s Should Ask In B2B Buyer Persona Development

KoMarketing Associates

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year.

How To Get Happy Customers And Higher Profits With Marketing Automation

Marketing Insider Group

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. However, without proper supervision, those profits can drain away just as quickly. If our business is inefficient, blockages can […]. The post How To Get Happy Customers And Higher Profits With Marketing Automation appeared first on Marketing Insider Group. Marketing Strategy

Why you need a creative workflow process


We’ve all been there. We finish our piece of a project and send it up the chain for the next-in-lines to review. They, along with their superiors, find more things wrong than right, and it comes back with a slew of change requests. This horror story is tricky enough as it is. No matter how professional and seasoned we may be, it’s still tough to get our work ripped to shreds.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How the Internet of Things Will Disrupt Digital Marketing


Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities.

How Top B2B Marketing Teams Use Revenue Attribution — 4 Trends We Discovered


When it comes to the adoption of new technology, top marketing organizations find advantages by being ahead of the curve. By making smart bets on new martech and processes, they’re able to expand their capabilities, improve efficiency, and outperform the competition. By the time the majority and the laggards — their competition — catches on, they are continuing to progress and stay ahead. Source: Jurgen Appelo ].

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Are You Managing Your Leads Effectively?

Marketing Insider Group

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored. Now, that’s a lot of potential revenue out the window simply because. The post Are You Managing Your Leads Effectively? appeared first on PureB2B. The post Are You Managing Your Leads Effectively? appeared first on Marketing Insider Group.

Report: Marketers Seek More Transparency in Programmatic Ads

KoMarketing Associates

Although marketers are continuing to budget for programmatic advertising, new research indicates that they are not entirely satisfied with their investments to date. The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 tips to improve your YouTube channel


If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Consistency is hard work but it is the way you can create a cadence with your viewers.

Storming the CASL: Keep Compliant and Hold the Spam


Spam, spam, spam, spam…. The Vikings who invaded the café in the classic Monty Python sketch sang about it. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is. Canada’s Anti-Spam Law, known commonly by the acronym “CASL,” first went into effect in 2014, but will be fully enforced starting this summer. Are you ready?

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What Marketing Communications Should You Personalize?

Marketing Insider Group

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel. The post What Marketing Communications Should You Personalize? appeared first on PureB2B.

Survey: Majority of B2B Marketers Struggling with Lead Management

KoMarketing Associates

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.