Sat.Nov 18, 2017 - Fri.Nov 24, 2017

The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication. And it’s not just B2C brands who are embracing real-time content marketing either.

Thanksgiving 2017: Time for a Gratitude Adjustment


Millions of us check the news each morning. We start our days with a quick update on the top stories, whether on our phones, laptops, TV, or radio. Focusing on current headlines (rather than on what really matters ), it’s easy to feel there isn’t a lot to be thankful for right now.

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Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together


Silicon Valley is known for great innovation. It's also known, recently, for its sexism. Here are four tips to change the culture of abuse and exclusion. Corporate

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Dear marketers: An open letter about the other side

Modern Marketing

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have.

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Report: Manufacturing Marketers Find Success with Content Marketing

KoMarketing Associates

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. The vast majority of respondents (86 percent) stated that their companies utilize content marketing.

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How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices. Advocacy & Loyalty Brand Marketing Customer Marketing Marketing Automation Marketing Strategy

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Dear CMOs, Mobile Data Security Should Be Everything

Modern Marketing

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know this reference it means you're under the age of 40. So Google It. Anyway, for the uninformed.

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Weekend Reading: “The Tao of Twitter” by Mark Schaefer

Marketing Insider Group

For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time. This book was originally published in 2011 and has been updated several times. It is has been the best-selling […]. The post Weekend Reading: “The Tao of Twitter” by Mark Schaefer appeared first on Marketing Insider Group. Social Media

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

When Is It Time to Embark on Repositioning?

Measure Up Marketing

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Reis, he popularized the concept with their bestselling book under the title, Positioning – The Battle for Your Mind (1981).

How to Explain Your Marketing Automation Job at the Thanksgiving Table


Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job to relatives during the holidays. Marketing Automation

Driving B2B Engagement with Personalized Content

The Point

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.”

9 Ways to Crush Your Sales Goals in 2018/Infographic


Delivering a superior sales experience is the best way to increase B2B sales success, and the RAIN Group sales training folks have the statistics to back it up. Their new infographic is an interesting and timely read—highlighting what differentiates top performing sales organizations. For example, the ones that win consistently share key characteristics, like driving value (81%) for their prospects, listening to buyers (75%), and understanding prospects’ needs (73%).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.

How to Explain Your Marketing Automation Job


Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job to relatives during the holidays. Marketing Automation

15 Secrets To Creating The Perfect Meta Descriptions


With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description.

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SweatNow puts fitness people above and before fitness places


SweatNow is a new iOS and Android fitness app that puts fitness people–trainers, coaches, teachers, yoginis, and instructors–well above and before fitness places–classes, studios, and gyms. If you scored extortionate tickets to Hamilton on Broadway back in the day, you’d want to see Lin-Manuel Miranda play Alexander Hamilton and not understudy Javier Muñoz. Same with fitness classes. So, SweatNow is a little like Rate My Professor and OpenTable for the fitness community.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Do Customer Data Platforms Need Identity Matching? The Answer May Surprise You.

Customer Experience Matrix

I spend a lot of time with vendors trying to decide whether they are, or should be, a Customer Data Platform. I also spend a lot of time with marketers trying to decide which CDPs might be right for them.

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development.

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Why Your Current Social Media Tactics Aren’t Attracting Buyers


Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff. However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted and buyers are the ones in the driver’s seat, determining what information they consume, when, and through their desired channels.

Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits


Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms.

5 Top Tips to Get Your Senior Execs on Social Media

Onalytica B2B

When it comes to being social, a business has to start with its leaders. At Tribal Impact , it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new approach needs a wholesale culture change and that can only come from the top.

Why Great Work Demands a Great Workplace Culture

The Mx Group

What makes a client stay with a B2B marketing agency for 10 years or more? I can’t speak for every client or every agency — but in my experience with The Mx Group, it’s our people. As many of our longstanding clients have told us , we get to know their businesses as well as (or better than!)

Top 3 LinkedIn profile mistakes that professionals make


When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out).

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.