Tomorrow People
NOVEMBER 21, 2017
B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication.
KoMarketing Associates
NOVEMBER 20, 2017
While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year.
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Webbiquity
NOVEMBER 20, 2017
Millions of us check the news each morning. We start our days with a quick update on the top stories, whether on our phones, laptops, TV, or radio. Focusing on current headlines (rather than on what really matters ), it’s easy to feel there isn’t a lot to be thankful for right now. Image Credit: Sarah Pflug. It’s not just the stories about war, crime, or the latest environmental scare, all of which have been staples of news coverage for decades (centuries?).
Onalytica B2B
NOVEMBER 21, 2017
Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. Location: Europe and Canada. Bio: Melonie Dodaro is the author of the #1 international bestseller, The LinkedIn Code. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and marketing), LinkedIn and how to build trust online, across North America and Europe.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vision Edge Marketing
NOVEMBER 21, 2017
In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Reis, he popularized the concept with their bestselling book under the title, Positioning – The Battle for Your Mind (1981). Since then, we’ve all come to accept that proper positioning improves your probability of success.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
NOVEMBER 24, 2017
For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time. This book was originally published in 2011 and has been updated several times. It is has been the best-selling […]. The post Weekend Reading: “The Tao of Twitter” by Mark Schaefer appeared first on Marketing Insider Group.
Influitive
NOVEMBER 22, 2017
Want to know a secret? Every marketer has an untapped power: the power of their customer advocates. Customer advocates can be unleashed to help your business grow through positive word of mouth, referrals, testimonials, and much more. However, you need to know how to properly incentivize them to wield that power for you. And who.
InsightSquared
NOVEMBER 20, 2017
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In previous posts, I’ve discussed how to avoid the most common traps that lead to systems issues, and how to identify when the problem you’re solving really is a training issue. On to the last lever: Management. Some of the toughest problems to solve in sales operations are management issues.
Biznology
NOVEMBER 21, 2017
SweatNow is a new iOS and Android fitness app that puts fitness people–trainers, coaches, teachers, yoginis, and instructors–well above and before fitness places–classes, studios, and gyms. If you scored extortionate tickets to Hamilton on Broadway back in the day, you’d want to see Lin-Manuel Miranda play Alexander Hamilton and not understudy Javier Muñoz.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Point
NOVEMBER 22, 2017
Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” During the event, we discussed trends driving the interest in content personalization, addressed some of the key challenges, and presented examples of B2B companies having real success with their personalization strategies.
Influitive
NOVEMBER 24, 2017
Advocacy marketing is not a new concept. In fact, it is well-known in the world of modern marketing. So much so that a recent IDC report found that advocacy grew 587% from 2016 to 2017. Why is it, then, that so many marketers fail to implement advocacy to its full advantage? Even as Relationship One.
Adobe Experience Cloud Blog
NOVEMBER 21, 2017
Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site.
Biznology
NOVEMBER 20, 2017
Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
NOVEMBER 24, 2017
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms pop up regularly in your reading and your conversations?
Rev
NOVEMBER 24, 2017
A study from Marketingprofs found that sales and marketing teams with high alignment saw a 36 percent increase in win rates compared to less aligned organizations. Readers will undoubtedly realize the importance of having strong alignment between sales and marketing. After all, if the wrong leads are provided to the sales team, win rates will suffer and salespeople will become discouraged.
Adobe Experience Cloud Blog
NOVEMBER 20, 2017
As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, personalized experience.
Biznology
NOVEMBER 22, 2017
When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). Well, fast forward about 15 years, and LinkedIn is not only still around and owned by deep-pocketed Microsoft , but its digital footprint is enormous : over 500 million users (up from around 467 million last year), 10 milli
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
NOVEMBER 20, 2017
“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so logical, natural, convenient, and simple that I hardly noticed it.
Hubspot
NOVEMBER 20, 2017
What if you tripled your typical email response rate? People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. To contact someone who’s not in your network, you’ll need to send an InMail.
Oktopost
NOVEMBER 21, 2017
With the explosion of new marketing technologies and touch-points implemented throughout different stages of the buyer journey, it has become more challenging for marketers to interact with their audience. This new reality gave rise to the “Engagement Economy” – a term coined by Marketo, which describes the idea that everyone and everything are connected.
Kapost
NOVEMBER 20, 2017
Content lives on the internet forever. If you’ve been running a company blog for an extended period of time, you may find yourself sitting on a pile of unexpected gold. The post Your Content Archive Is Your Biggest Untapped Marketing Asset appeared first on Kapost Content Marketing Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Mx Group
NOVEMBER 20, 2017
What makes a client stay with a B2B marketing agency for 10 years or more? I can’t speak for every client or every agency — but in my experience with The Mx Group, it’s our people. As many of our longstanding clients have told us , we get to know their businesses as well as (or better than!) they do, and we earn their trust as business advisors. Of course, this begins with our hiring the right people and creating a workplace culture where our employees can be successful.
Strategic-IC
NOVEMBER 20, 2017
Should you rethink your approach to web design? Why move from traditional web design to Growth Driven Design? Rethinking Web Design. Traditional web design processes can be slow, costly, and often lack the flexibility to adapt to evolving business remits. As such, a complete website redesign is often a substantial undertaking. Growth Driven Design (GDD) however, rethinks the traditional model.
Oktopost
NOVEMBER 19, 2017
Notice something different? Perhaps a new blog? Almost 6 months ago, we started planning our blog redesign to set launch in January 2018. And after many light-bulb moments and ongoing meetings with the design team, it’s safe to say, we hit the deadline successfully! Looking back, our old blog begged for a makeover.
Envy
NOVEMBER 23, 2017
If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
NOVEMBER 20, 2017
‘Tis the season for sugar plums and stalled deals. You release emails into a void darker than Black Friday, and the only thing you’re collecting is OOO auto-replies. And while regular people enjoy slices of pie and seemingly endless vacation, you’re enjoying a second helping of “Bah Humbug” and sweating your looming number. Sound familiar? To help, I’ve pulled together seven email templates with eye-catching subject lines and get-to-the-point messages for more opens and higher response rates --
Onalytica B2B
NOVEMBER 22, 2017
When it comes to being social, a business has to start with its leaders. At Tribal Impact , it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new approach needs a wholesale culture change and that can only come from the top. Leaders are conditioned to put turnover first. It’s always been the clearest indicator of success.
Content Marketing Institute
NOVEMBER 18, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it.
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