Tomorrow People

JULY 16, 2012

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. There will be plenty of opportunities to network with key digital influencers in the Birmingham area and find out about the latest developments in the city’s creative sector.

Domain 242

Domain Training Inbound Marketing Social Media 242

ViewPoint

JULY 17, 2012

I asked this question on Focus.com a few weeks ago and got answers that surprised me. Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” “Inbound rules. Stop interruption marketing.” I expected these types of responses because all you read these days are article after article and blog after blog saying that “70% of the buyer’s journey is done before a sales rep needs to get

Sales Qualified Leads 214

Sales Qualified Leads Work Management Lead Ranking Marketing Management 214

markempa

JULY 15, 2012

Tweet Last Tuesday, I had the opportunity to share the most exciting aspect of working at MECLABS – Research Partnerships that allow us to test and optimize lead generation processes. Spouting theory is easy, but it’s meaningless unless you know how it works in the real world with real companies. It’s thrilling for me to observe lead generation strategy transform into revenue for our Research Partners.

Optimization 210

Optimization Process Lead Scoring Lead Ranking 210

NuSpark Consulting

JULY 15, 2012

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

Marketing Analytics Tools 186

Marketing Analytics Tools Paid Content Analytics Conversion 186

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Webinar Metrics

Tomorrow People

JULY 16, 2012

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. There will be plenty of opportunities to network with key digital influencers in the Birmingham area and find out about the latest developments in the city’s creative sector.

Domain 235

Domain Training Inbound Marketing Social Media 235

KoMarketing Associates

JULY 20, 2012

This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. If you aren’t familiar, WordCamps are described as “informal, community-organized events that are put together by WordPress users like you.

SEO 176

SEO Social Media Analytics Optimization 176

NuSpark Consulting

JULY 15, 2012

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

Marketing Analytics Tools 186

Marketing Analytics Tools Paid Content Analytics Conversion 186

Biznology

JULY 17, 2012

Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest , So.cl, Google +, Facebook, Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization.

Transparency 175

Transparency Paid Search Agency PR Work Management 175

Savanta

JULY 20, 2012

Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue. Then…. Well, nothing. The research becomes an academic exercise rather than a catalyst spurring action.

Case Study 174

Case Study Case Studies Opinions Research 174

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

JULY 18, 2012

Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page.

Social Media 168

Social Media Media Business Merchandising 168

ViewPoint

JULY 19, 2012

My guest today is Brian Carroll. Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Lead Gen 156

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media. But, what are the consequences of these changes and what comes next?

Business 155

Business Wikipedia Thought Leadership Social Media 155

Savanta

JULY 20, 2012

'Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue. Then…. Well, nothing. The research becomes an academic exercise rather than a catalyst spurring action.

RSS 150

RSS Paid Search Agency Case Study Case Studies 150

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Social Media

Digital B2B Marketing

JULY 16, 2012

The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. Social media, mobile, search and local are all irrelevant at the end of the day. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths.

B2B Marketing 148

B2B Marketing B2B Marketing Management Social Media 148

Marketing Craftmanship

JULY 18, 2012

Stephen Gough a/k/a the “Naked Rambler” As reported today in The Scotsman , after spending six years behind bars for walking around Great Britain with no clothes on, 53 year-old Stephen Gough – known as the “Naked Rambler” – was released from prison in Perth, Scotland. Mr. Gough, who left the facility naked, vowed to continue his “vocation in life,” which involves not wearing clothing to demonstrate his non-conformity with social norms, and to prove that people are prejudice.

Paid Search Agency 138

Paid Search Agency Positioning Organization Spending 138

Biznology

JULY 19, 2012

Photo credit: mabith. The most memorable line from decades of Pogo comic strips by Walt Kelley (OK, I am really old), was “We have met the enemy and they are us.” As a digital marketer in a medium-to-large company, you can be excused for thinking that line was written to describe your job. The most exciting thing that has happened in marketing in the last 20 years is that marketers can now use their entire company to do their marketing.

Enterprise Management 148

Enterprise Management Social Media Social Marketing Media 148

Convince & Convert

JULY 16, 2012

Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to confuse audience with influence.

Social Media 158

Social Media Media Brand Identity Branding 158

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Digital B2B Marketing

JULY 17, 2012

Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” It wasn’t a complement of their marketing prowess or focus. It was a knock, the final proof that this B2B marketer did not know how to market. Say what? Solution selling and never undermining your value are anthems in marketing.

Pricing 137

Pricing Price B2B Sales Differentiation 137

Avitage

JULY 18, 2012

Over the past year we have had the privilege of working with two large software companies: SAP and PTC. I’ve heard a common refrain from each that is applicable to organizations that want to lower their cost of video, even as their requirements scale. The refrain is: true value and productivity gains come from redesigning the workflow processes that software enables.

Cost 120

Cost Process Video Marketing Software 120

B2B Marketing Traction

JULY 18, 2012

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Why is content relevant to your industry and the products and services you provide so important? 1. People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo.

B2B Marketing 113

B2B Marketing B2B Content Internet Marketing 113

Adobe Experience Cloud Blog

JULY 17, 2012

by Jason Miller Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

Business 105

Business Marketo Marketing & Strategy Paid Search Agency 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convince & Convert

JULY 19, 2012

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.). Jay: Welcome everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, my friend Mark Smiciklas. from Intersection Consulting in lovely Vancouver, Canada and. author of the new book “ The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences “ How are you, Mark?

Social Media 127

Social Media Media Consulting Advertising Mediums 127

Ambal's Amusings

JULY 19, 2012

Content Marketers Must Read Book of the Week! Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. Authors: Ann Handley. Blog Twitter Facebook. C.C Chapman. Blog Twitter Facebook. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. sap.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. I get proprietary software. I sold and marketed proprietary software for fourteen years.

Marketing Websites 106

Marketing Websites Work Management Marketing Management B2B 106

Adobe Experience Cloud Blog

JULY 16, 2012

by Jason Miller Dennis Yu is co-founder and CEO of BlitzLocal.com , providing leading edge local search solutions for regional, national and international multi-location and franchised enterprises. Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption.

Facebook 103

Facebook Enterprise Management Ads Marketo 103

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convince & Convert

JULY 17, 2012

Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Well, relax. This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Industrial Marketing Today

JULY 16, 2012

In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales.

Lead Ranking 94

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 94

Paul Gillin

JULY 18, 2012

I love LinkedIn. It may not be as fun as Facebook, but it has so much utility, particularly for B2B professionals. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn.

Linkedin 76

Linkedin Profiling Facebook Tips 76