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Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big. Anyone who has been in a sales situation is familiar with this situation. It’s the sure thing. MORE
I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. MORE
Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. MORE
by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. MORE
Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. MORE
Long gone are the days when websites were essentially static online brochures. MORE
Shouldn’t your beer be happy to see you? BADMarketing Image: Courtesy of PSPrint. The post #BADMarketing from Ursus appeared first on. BADMarketing MORE
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd ). MORE
My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who were almost as wired as the president. MORE
Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. MORE
59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. MORE
Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? MORE
Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this MORE
Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. MORE
These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. MORE
MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. MORE
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. MORE
This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities MORE
by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. MORE
How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. It can also land you in hot water with the law. MORE
Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. MORE
I have to admit that my knee jerk reaction to this question used to be “no.” ” Social media is above all, social, and I never understood why anyone would block comments. MORE
With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. Digital Marketing Podcasts MORE
I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. MORE
According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” MORE
Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). MORE
Marketing Insider Group
MAY 19, 2014
Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago.
ViewPoint
MAY 20, 2014
My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who were almost as wired as the president.
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The Forward Observer
MAY 19, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big. Anyone who has been in a sales situation is familiar with this situation. It’s the sure thing.
B2B Lead Generation
MAY 19, 2014
Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Marketing Insider Group
MAY 21, 2014
I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
MAY 20, 2014
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd ).
The Point
MAY 20, 2014
I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience.
KoMarketing Associates
MAY 22, 2014
Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013).
Modern Marketing
MAY 20, 2014
by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize.
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Biznology
MAY 22, 2014
How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. It can also land you in hot water with the law.
Crimson Marketing
MAY 21, 2014
With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. Digital Marketing Podcasts
BaseOne
MAY 22, 2014
Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this
Modern Marketing
MAY 19, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Biznology
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines.
Industrial Marketing Today
MAY 21, 2014
Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today.
BaseOne
MAY 23, 2014
This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities
Modern Marketing
MAY 22, 2014
by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Biznology
MAY 23, 2014
I have to admit that my knee jerk reaction to this question used to be “no.” ” Social media is above all, social, and I never understood why anyone would block comments.
Webbiquity
MAY 20, 2014
Long gone are the days when websites were essentially static online brochures.
Crimson Marketing
MAY 23, 2014
Shouldn’t your beer be happy to see you? BADMarketing Image: Courtesy of PSPrint. The post #BADMarketing from Ursus appeared first on. BADMarketing
KoMarketing Associates
MAY 19, 2014
Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
DiscoverOrg
MAY 21, 2014
These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic.
Biznology
MAY 21, 2014
Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend.
Chris Koch
MAY 19, 2014
MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society.
Digital B2B Marketing
MAY 20, 2014
According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.”
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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