INDUSTRY INSIGHTS YOUR PEERS ARE READING
Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big. Anyone who has been in a sales situation is familiar with this situation. It’s the sure thing. MORE
I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. MORE
Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. MORE
by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. MORE
Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. MORE
Long gone are the days when websites were essentially static online brochures. MORE
Shouldn’t your beer be happy to see you? BADMarketing Image: Courtesy of PSPrint. The post #BADMarketing from Ursus appeared first on. BADMarketing MORE
Channel or partner marketing is a strategic part of many B2B organizations, but often times the Demand Generation Strategy is overlooked for this segment of the business. Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? MORE
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd ). MORE
Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. MORE
My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who were almost as wired as the president. MORE
Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. MORE
59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. MORE
Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? MORE
Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this MORE
These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. MORE
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. MORE
This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities MORE
by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. MORE
How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. It can also land you in hot water with the law. MORE
Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. MORE
Big data and marketing analytics are here to stay. According to a popular survey from Rocket Fuel and Forbes, CMOs who implement Big Data generate more benefits from their marketing solutions than. The post Understanding Big Data Is The Key to Success [Infographic] appeared first on. MORE
I have to admit that my knee jerk reaction to this question used to be “no.” ” Social media is above all, social, and I never understood why anyone would block comments. MORE
With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. Digital Marketing Podcasts MORE
I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. MORE
Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). MORE
Marketing Insider Group
MAY 19, 2014
Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago.
ViewPoint
MAY 20, 2014
My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who were almost as wired as the president.
The Forward Observer
MAY 19, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big. Anyone who has been in a sales situation is familiar with this situation. It’s the sure thing.
B2B Lead Generation
MAY 19, 2014
Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
MAY 21, 2014
I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Writing on the Web
MAY 22, 2014
Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers?
Webbiquity
MAY 20, 2014
Long gone are the days when websites were essentially static online brochures.
KoMarketing Associates
MAY 19, 2014
Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives.
Biznology
MAY 20, 2014
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd ).
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Account-Based Marketing is a strategy, not a solution.
Crimson Marketing
MAY 22, 2014
Big data and marketing analytics are here to stay. According to a popular survey from Rocket Fuel and Forbes, CMOs who implement Big Data generate more benefits from their marketing solutions than. The post Understanding Big Data Is The Key to Success [Infographic] appeared first on.
The Point
MAY 20, 2014
I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience.
KoMarketing Associates
MAY 22, 2014
Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013).
Biznology
MAY 22, 2014
How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. It can also land you in hot water with the law.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Modern Marketing
MAY 20, 2014
by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize.
Crimson Marketing
MAY 21, 2014
With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. Digital Marketing Podcasts
BaseOne
MAY 22, 2014
Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this
Biznology
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ). Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Modern Marketing
MAY 19, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
B2B Marketing Traction
MAY 21, 2014
Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined.
BaseOne
MAY 23, 2014
This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities
Biznology
MAY 23, 2014
I have to admit that my knee jerk reaction to this question used to be “no.” ” Social media is above all, social, and I never understood why anyone would block comments.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Modern Marketing
MAY 22, 2014
by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm.
ANNUITAS
MAY 20, 2014
Channel or partner marketing is a strategic part of many B2B organizations, but often times the Demand Generation Strategy is overlooked for this segment of the business. Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough?
Crimson Marketing
MAY 23, 2014
Shouldn’t your beer be happy to see you? BADMarketing Image: Courtesy of PSPrint. The post #BADMarketing from Ursus appeared first on. BADMarketing
DiscoverOrg
MAY 21, 2014
These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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