Sat.Apr 12, 2014 - Fri.Apr 18, 2014

5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

ViewPoint

In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report.

B2B social media – a two horse race?

Savanta

Social media is time consuming. The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort.

4 Myths About B2B Marketing That Everyone Thinks are True

KoMarketing Associates

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed.

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4 Content Marketing Blogs That Can Help You Improve Your Writing

KoMarketing Associates

How to Unlock the Lead Generation Power of Your B2B Website

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force.

21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.”

Remember LinkedIn for social media marketing

Biznology

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”.

Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big

ViewPoint

By Christopher Hosford, editor-in-chief, HosfordGroup. Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. One of the featured speakers was Josh Linkner, founder and CEO of Detroit Venture Partners , whose company enables startups in the infamously dystopian town. But Linkner was not here to talk about bootstrapping Detroit.

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Common Pitfalls in Demand Generation Strategy

ANNUITAS

The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year.

How Can Content Marketing Generate Leads?

NuSpark

Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . How Does Content Marketing Work?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.

Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.*

Content marketing is NOT link building

Biznology

There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing Systems, Databases, and Social Media. She was raised in both America and Germany.

#BADMarketing from MSI

Crimson Marketing

The “safest” place to keep your laptop, according to MSI…#BADMarketing (Mashable). The post #BADMarketing from MSI appeared first on. BADMarketing Blog

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How to build brand trust – 4 essential steps

Biznology

What?? You’re kidding!! You just can’t trust anyone anymore!! Too often we hear this reaction these days.

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Purpose-Driven Marketing for a Purpose-Driven Economy

Fathom

Aaron Hurst speaking at Fathom, 4.8.2014. Does your organization have a purpose? Does it shine through in your marketing? Do your customers feel it in their guts and believe in it?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The “Mad Men” Sendoff: 5 Ways We Marketers Love You

Modern Marketing

by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? The show has been a critically acclaimed hit enjoyed by many for the last six years, but of course, the marketing crowd in particular, has gotten its kicks out of the content (and any all puns intended). There are no show spoilers here, so if you haven’t hit up your DVR’s treasures just yet, you can keep reading….

What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set.

Content marketing metrics and analytics: it’s all about you

Biznology

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement.

Using Online Data to Predict Patient Behavior

Fathom

Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. Predictive Analytics. These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.