markempa

JANUARY 26, 2015

'Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. I have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here ), and today will be the final Part 3, with tips 11-15. As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads.

Tips 245

Tips Sales Qualified Leads Features Generation 245

ViewPoint

JANUARY 27, 2015

'“If only I had a qualified lead!”. “I get too many leads!”. “I don’t get enough leads!”. “Salespeople never close out the leads!”. “No one likes the CRM system, so no one uses it!”. From my perspective, having interviewed hundreds of managers on SLMA Radio, and managed 20+ sales and marketing teams (interim management) through the years, it’s the excuses that drag down organizations.

Sales Qualified Leads 224

Sales Qualified Leads Lead Generation High Quality Lead Organic Leads 224

Marketing Insider Group

JANUARY 26, 2015

'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come.

Conference 214

Conference Planning Best Practices B2B Thought Leadership 214

Customer Experience Matrix

JANUARY 24, 2015

'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others. GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations.

Marketing Automation Services 214

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 214

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Webinar Metrics

KoMarketing Associates

JANUARY 27, 2015

'Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company. Before I get started, take a look at the slide below from Rand Fishkin , which sums up a handful of the factors that can influence SEO today: As SEO has evolved from keywords, links, an

SEO 201

SEO Buyer Personas Marketing & Strategy Business 201

Marketing Insider Group

JANUARY 28, 2015

'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small.

Work Management 199

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 199

ANNUITAS

JANUARY 27, 2015

'“There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers.

Buyer Personas 190

Buyer Personas Demand Generation B2B Sales Case Studies 190

KoMarketing Associates

JANUARY 29, 2015

'As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015.

Adwords 192

Adwords Advertising Agencies Organization Work Management 192

Biznology

JANUARY 27, 2015

'I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. At first I did it for me, then I did it because it shared my progress with Facebook and Twitter , then it linked up with MyFitnessPal , which allowed me to track my nutrition and my movement. Then, last October, FitBit snuck in something they call Challenges.

Communities 175

Communities Facebook Social Media Twitter 175

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Paper

Crimson Marketing

JANUARY 27, 2015

'Retail stores no longer compete just with one another for geographically concentric consumer districts. They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions.

Work Management 175

Work Management Marketing Management Advertising Channels Marketing & Strategy 175

ANNUITAS

JANUARY 29, 2015

'Today’s modern marketers struggle to maximize every piece of content, drive the highest conversion rates possible, increase velocity of opportunities through the sales funnel and of course, drive more revenue. The question is how do top-performing organizations do it? What does it take to significantly increase your conversion rates or increase your revenues quarter over quarter?

Enterprise Management 181

Enterprise Management Demand Generation Buyer Personas Top of Funnel 181

The Point

JANUARY 29, 2015

'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. This interview originally appeared in the RingLead blog , and is posted here with permission.

Demand Generation Agencies 159

Demand Generation Agencies Demand Generation Demand Generation 159

Biznology

JANUARY 30, 2015

'Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. It’s a never-ending battle.

De-duplication 173

De-duplication Work Management Marketing Management Marketing Attribution 173

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Social Media

Crimson Marketing

JANUARY 29, 2015

'We sincerely hope a clean bed is a given and not a “daily special” at this hotel. #BADMarketing. Image: Courtesy of One Road at a Time. The post #BADMarketing from Hampton Inns appeared first on.

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133

Convince & Convert

JANUARY 26, 2015

'My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about “secret sauce” and its impact on content marketing.

Content Marketing 163

Content Marketing Planning Lock-In Content 163

Direct Response Coach

JANUARY 29, 2015

'You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different commercials – each featuring a different “other” [.]. The post How many more customers will DirecTV and Rob Lowe offend?

Cable 125

Cable Copywriting Advertisements Advertising 125

Biznology

JANUARY 26, 2015

'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable. That’s right, the phone manufacturer’s Tweet was sent via iPhone. As in, an Apple product instead of a BlackBerry smartphone.

Social Media 150

Social Media Twitter Peer-to-peer Media 150

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Crimson Marketing

JANUARY 28, 2015

'HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. The goal of this survey was to discover which key performance indicators (KPIs) matter to your marketing solutions and how marketers can continue to improve them. .

Demand Generation Agencies 119

Demand Generation Agencies Demand Generation Stats Lead Ranking 119

Convince & Convert

JANUARY 27, 2015

'Image via BigStockPhoto.com. What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well.

Opt-in 160

Opt-in Planning Word of Mouth Case Studies 160

Marketing Craftmanship

JANUARY 27, 2015

'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness. With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation

Research 109

Research Content Marketing Work Management Paid Search Agency 109

Biznology

JANUARY 28, 2015

'Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you? Recently, I read Elizabeth Victor’s Biznology post outlining 10 reasons why companies should have an active business blog.

Copywriting 138

Copywriting SEO Blogger Case Study 138

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Rules

Adobe Experience Cloud Blog

JANUARY 28, 2015

'Author: Guy Kawasaki Ideas that spread, win. ~Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

Social Media 105

Social Media Media B2B Thought Leadership RSS 105

Convince & Convert

JANUARY 30, 2015

'The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. As always, these Social Pros bring different perspectives, strengths, and backgrounds to the table when they join us to talk about social media as a tool to share information, support the customer experience, or strengthen y

Social Media 154

Social Media Media Paid Search Agency Work Management 154

Industrial Marketing Today

JANUARY 26, 2015

'Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Here’s another finding, according to [.

Content Marketing 98

Content Marketing Content SEO Organic Leads 98

Biznology

JANUARY 29, 2015

'No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the latest, greatest thing for in-store marketing? While QR codes still exist and can be effective, in-store beacons are quickly becoming the go-to technology for targeting consumers based on location.

Trends 135

Trends Mobile Advertising Enterprise Management Internet Marketing 135

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

JANUARY 29, 2015

'Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going.

Marketo 105

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 105

Convince & Convert

JANUARY 29, 2015

'According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess.

Campaigns 139

Campaigns Case Study Case Studies Stats 139

EMagine B2B Blog

JANUARY 28, 2015

'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s finest problem-fixers. Stay above the fray. Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns.

Online Marketing 86

Online Marketing B2B Marketing B2B Eye-Tracking 86