Buzz Marketing for Technology

OCTOBER 20, 2010

Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certa

Digg 218

Digg Buzz Content Lead Nurturing 218

markempa

OCTOBER 21, 2010

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it. This was precisely the frontline reality I was seeking before presenting “ Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Gen

Lead Generation 191

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 191

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge).

Eloqua 187

Eloqua Jigsaw Salesforce.com Work Management 187

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. Both sides need to work harder to close an increasingly-unacceptable gap. This affects marketing automation vendors too, since they sell to both sides. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group

CMO 183

CMO Enterprise Management Work Management Marketing Management 183

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Anything Goes Marketing

OCTOBER 18, 2010

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't.

B2B 175

B2B Marketing Mix Lead Generation Tagging 175

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets.

Marketing Budget 174

Marketing Budget Allocation B2B Marketing Trends 174

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform.

Twitter 169

Twitter Broadcasting Digg Social Media 169

LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. These are all important trends, and many people will wonder: how do I get started? The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all.

Marketing Automation Services 168

Marketing Automation Services Work Management Marketing Management Marketing Automation 168

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… The Homer Simpson Guide to Content Marketing" width="300" height="181" /> Everybody thinks they are in control

Content Marketing 164

Content Marketing Trigger Marketing Digg Content 164

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

OCTOBER 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 19, 2010 2 Subscribe Enjoy A Demand Funnel Cocktail Share I was recently asked by the good folks over at Focus to participate in an exciting project and the first edition of the “ Book of Funnels “ The challenge was this: put all your thoughts on the marketi

Top of Funnel 159

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 159

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client.

Top of Funnel 157

Top of Funnel Demand Manticore Word of Mouth 157

Chris Koch

OCTOBER 22, 2010

We should care more about lead management automation in B2B marketing. Maybe we don’t care enough because we’re focusing on the wrong reasons for doing it. It isn’t because the software for automating this stuff has improved, or because it’s available through the cloud so you don’t have to deal with those people over in IT. No, there’s something bigger going on here.

Lead Management 153

Lead Management Marketing Management Automation Marketing Automation Services 153

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 163

Content Marketing Digg Content Buzz 163

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Social Media

NuSpark Consulting

OCTOBER 16, 2010

Are you still using one-size-fits-all case studies in your marketing? You might be causing your sales efforts more harm than good. Here are some secrets that will help you write better case studies for lead nurturing and content marketing. A few years ago, the CEO of the company asked me to manage our sales references. Our prospects often asked our sales representatives if they could speak to a few of our … [ visit site to read more ].

Leads 152

Leads Lead Marketing Qualified Leads Lead Nurturing 152

Everything Technology Marketing

OCTOBER 18, 2010

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 149

B2B Marketing High Quality Lead B2B Lead Ranking 149

Tony Zambito

OCTOBER 18, 2010

Image by david_shankbone via Flickr. At one of the last TED Conferences held in the intimate setting of Monterey, California and led by its’ founder Richard Saul Wurman , I listened in awe as Jeffrey Katzenberg of DreamWorks described the journey to making the movie Shrek.  Katzenberg unveiled before the audience the experiences they underwent as they tried various story boarding processes and began using revolutionary technology to create animation like never before.  Most revealing

Buyer Personas 146

Buyer Personas Buyer's Journey Allocation Trigger Marketing 146

Writing on the Web

OCTOBER 19, 2010

As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 157

Buy Digg Buzz Blogger 157

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Webbiquity

OCTOBER 18, 2010

How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip.

Business Blogging 141

Business Blogging Tips Blogger Peer-to-peer 141

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. Otherwise, though, it will be tough for them to compete with better-established players. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Automation Marketing Management 139

B2B Memes

OCTOBER 19, 2010

There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. (Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted?

Ethics 137

Ethics Transparency Blogger Advertisements 137

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging

Content 151

Content Digg Tagging Marketing Proposals 151

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

markempa

OCTOBER 21, 2010

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it. This was precisely the frontline reality I was seeking before presenting “ Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Gen

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 120

WriteSpark

OCTOBER 19, 2010

“When is the submission deadline for that new web content?” “Did the team leader send back comments on the new draft?” “Did I remember to send the final text to the designer for layout?” As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines.

Work Management 120

Work Management Marketing Management Copywriting PR 120

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. Other observers, including Gawker and Media Week , have covered the more prominent changes, such as advertising on magazine covers and “invasive or interruptive&# advertising.

Rules 112

Rules Ethics Content Marketing Guidelines 112

Convince & Convert

OCTOBER 21, 2010

Tweet Part 1 of a 3-Part Rant. I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves&# that people that “like&# your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite a pile of coverage in the business press that would lead you to conclude the opposite, Facebook fan pages are not magic marketing potions.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Case Studies Facebook 138

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Effective Marketer

OCTOBER 22, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.

Planning 108

Planning Work Management Marketing Management Marketing Budget Creation 108

WriteSpark

OCTOBER 19, 2010

“When is the submission deadline for that new web content?” “Did the team leader send back comments on the new draft?” “Did I remember to send the final text to the designer for layout?” As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines.

Work Management 120

Work Management Marketing Management Copywriting PR 120

B2B Marketing Traction

OCTOBER 20, 2010

Tweet. I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. It’s about how to use technology as a tool to make marketing easier. The message about leveraging technology has been valid the entire time – it’s the technology that has changed. Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Conta

Social Media 104

Social Media Media RSS Twitter 104