Sat.Dec 15, 2012 - Fri.Dec 21, 2012

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution.

The Content Marketing Echo Chamber

Marketing Insider Group

Most corporate websites serve as platforms for brands to talk about themselves. Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers.

PowerViews with Anthony Iannarino: Changing Business Models

ViewPoint

My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future

KoMarketing Associates

On this “cold, bleak, biting” December morning, it’s easy to recall the Christmases of my youth. As a kid, I got all dressed up and went to see the local theater’s production of “A Christmas Carol” every year with my family.

More Trending

Marketing In Real-Time – The New Trading Room Floor

Marketing Insider Group

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.

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Becoming a social media pro doesn’t require all 10,000 hours

Biznology

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50

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3 Models for Gating Lead Generation Content on Your Website

The Point

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) should be gated or not, and you’re likely to hear a wide range of opinions.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation

Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. I remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day.

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The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013.

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Christmas, Sandy Hook, and a Small Plea to Add Light to the World

Webbiquity

In just a few days, we’ll be celebrating Christmas, the feast commemorating the birth of the man who taught all who would listen, “Above all things have intense and unfailing love for one another.”

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The 12 Days of Social Media; a Holiday Post

NuSpark

I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style.

Five Things to Consider for a Smart B2B Marketing Budget

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. With the right approach to building a marketing budget, B2B companies can clarify their business development goals, gain organizational direction for marketing and position themselves for more profitable growth. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing.

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6 case studies show Big Data is helping decision making

Biznology

Photo credit: Kevin Krejci. Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Lost Marketing Art of Ink on Paper

Marketing Craftmanship

Time to temper our love affair with pixels on a screen? In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing.

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Tips for Better Blog Outreach and Blog Marketing

Writing on the Web

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients.

Social software adoption: Riding the hype curve

Biznology

Photo credit: the_exploratorium. There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike.

13 Events You Should Attend In 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How To View Any Profile On LinkedIn

Digital B2B Marketing

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information.

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If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. As we plan for the New Year, it’s time to stop following and start leading. Time to step out from behind the lead cow, scrape the mess off your shoes, and start setting your own course.

Facebook is Now a Local Search Tool for Those On-the-Go

Biznology

On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp.

The Impact of Online Video on Customer Support [CHART]

Modern Marketing

by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question: Is YouTube replacing the Printed Manual?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.