Sat.Dec 15, 2012 - Fri.Dec 21, 2012

How To View Any Profile On LinkedIn

Digital B2B Marketing

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information.

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The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

Trending Sources

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50

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The Paradox of Social Media Popularity

grow - Practical Marketing Solutions

B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place!

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Gregory has compiled his annual list of the best digital marketing campaigns of 2012.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here.

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Future of Marketing Automation: Grow or Die

Customer Experience Matrix

‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply.

The Content Marketing Echo Chamber

B2B Marketing Insider

Most corporate websites serve as platforms for brands to talk about themselves. Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

There is a particularly funny scene in the Will Ferrell movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Best Cup of Coffee.” With exuberant joy, he bursts into the shop and yells “Congratulations!”.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack of the Customers on sale on Amazon !

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

6 case studies show Big Data is helping decision making

Biznology

Photo credit: Kevin Krejci. Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights.

Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

2012 is winding down and Fathom is ready for another exciting year helping our clients prosper in digital marketing.

7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals.

Must-Attend Marketing Events in 2013 – An Interactive Infographic

Modern B2B Marketing

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Becoming a social media pro doesn’t require all 10,000 hours

Biznology

PowerViews with Anthony Iannarino: Changing Business Models

ViewPoint

My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company.

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6 Ways Social Media Marketers Should Capitalize on the Visual Content Revolution [INFOGRAPHIC]

Hubspot

Like a moth to a flame. Could there be a more perfect analogy for humans' innate attraction to visuals? I think not.

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Survey says: Nearly 40% of American parents let pre-teens run loose on the web

grow - Practical Marketing Solutions

Sometimes you just get some data across your desk that makes you lose faith. New research from the Pew Research Center’s Internet & American Life Project , shows that just 63% of parents say they are very concerned about their 12-13-year-old’s interactions with people they do not know online.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

13 Events You Should Attend In 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

3 Common A/E/C Marketing Roadblocks and How to Avoid Them

Marketri

When it comes to marketing, the design and construction industry faces a unique set of challenges.

5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. I remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Social software adoption: Riding the hype curve

Biznology

Photo credit: the_exploratorium. There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike.

Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms

Marketri

In the new era of professional services marketing, education (in the form of valuable content) has emerged as the ultimate way to connect with a targeted audience of potential clients. This is especially true in the legal services industry.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Yeah, I'd call that a lot of balls (and that's not even all of them).

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The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.