Email Marketing: Where’s the Innovation?
markempa
DECEMBER 19, 2011
Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. In fact, just couple of weeks ago I wrote about how the B2B Best in Show Winner’s unexpected email approach grew its subscriber base by millions. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication.
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