Sat.Jun 27, 2009 - Fri.Jul 03, 2009

Trending Sources

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies have shown that up to 30% of web site projects fail. What can be done to avoid this? When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site


Inbound Marketing Automation


Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting.

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results.


The silver lining of the B2B media buying cloud


Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Search could it be a Google Killer?

Buzz Marketing for Technology

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses?

The essence of strategy

grow - Practical Marketing Solutions

How are you trying to create strategic competitive advantage? Cut costs? More advertising? Work longer hours? All of these tactics can provide short-term gains. but they're not really strategic. Your competitors are probably trying to do the same thing, aren't they?

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Love the insight and tone, and the fact that he rarely lets me down.

Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 [.].

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Truth #6—Best-in-class Prospect Development


An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Love the insight and tone, and the fact that he rarely lets me down.

On Lead generation: Insist on lead quality over quantity

B2B Lead Generation Blog

Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security. If you really want to make a difference in your company’s sales, dig deeper.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Creative Briefs: Who Needs ‘Em?

B2B Marketing Savvy

Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page. Welcome!


Social media imperatives for small businesses

grow - Practical Marketing Solutions

My friend Nathan Egan recently gave an interview to Business Week describing the imperatives for small business to engage in social media marketing. Here are some of the highlights: 1) Social media is new but it's not going away. It's a valuable new extension of traditional business communication.


b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

7 Tips on how B2B marketers can leverage social media

B2B Lead Generation Blog

In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers. 

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources

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skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this?

B2B 1

Your website is NOT a strategy

grow - Practical Marketing Solutions

My theme this week is "strategy" and I would like to examine one of the biggest strategy-related problems I encounter with clients. Last week I was approached by a man who wanted me to help re-position his company’s ineffective website. I asked him if he had a marketing strategy and he said, “no.”

New Hub Site Focuses on B2B Marketing Intelligence


A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

B2B 1

Email and Social Media- 7 tips for getting the most out of your campaigns

Modern B2B Marketing

Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? And if not, should they be kept apart, or can they truly work in unison?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

B2B Marketing ROI

delicious b2bmarketing

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads.

Lessons from a marketing strategy gone wrong (mine!)

grow - Practical Marketing Solutions

The theme for the blog this week is "strategy" and the first thing I needed to do is turn the microscope on myself. It's ugly. I have not been following my own rules. but let's see what you might learn from my mistakes.

Best of 2008: Random but Interesting, Part 1


Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online?