Sat.Jun 27, 2009 - Fri.Jul 03, 2009

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.

Trending Sources

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

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Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Social Search could it be a Google Killer?

Buzz Marketing for Technology

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses?

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results.

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The essence of strategy

grow - Practical Marketing Solutions

How are you trying to create strategic competitive advantage? Cut costs? More advertising? Work longer hours? All of these tactics can provide short-term gains. but they're not really strategic. Your competitors are probably trying to do the same thing, aren't they?

Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 [.].

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Capture the data. Release the goodwill.

BaseOne

There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Love the insight and tone, and the fact that he rarely lets me down.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars.

Truth #6—Best-in-class Prospect Development

ViewPoint

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The silver lining of the B2B media buying cloud

BaseOne

Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Love the insight and tone, and the fact that he rarely lets me down.

Social media imperatives for small businesses

grow - Practical Marketing Solutions

My friend Nathan Egan recently gave an interview to Business Week describing the imperatives for small business to engage in social media marketing. Here are some of the highlights: 1) Social media is new but it's not going away. It's a valuable new extension of traditional business communication.

On Lead generation: Insist on lead quality over quantity

B2B Lead Generation Blog

Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security. If you really want to make a difference in your company’s sales, dig deeper.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Creative Briefs: Who Needs ‘Em?

B2B Marketing Savvy

Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page. Welcome!

b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Your website is NOT a strategy

grow - Practical Marketing Solutions

My theme this week is "strategy" and I would like to examine one of the biggest strategy-related problems I encounter with clients. Last week I was approached by a man who wanted me to help re-position his company’s ineffective website. I asked him if he had a marketing strategy and he said, “no.”

7 Tips on how B2B marketers can leverage social media

B2B Lead Generation Blog

In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers. 

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources

delicious b2bmarketing

skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this?

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

Lessons from a marketing strategy gone wrong (mine!)

grow - Practical Marketing Solutions

The theme for the blog this week is "strategy" and the first thing I needed to do is turn the microscope on myself. It's ugly. I have not been following my own rules. but let's see what you might learn from my mistakes.

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.

B2B 0

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

B2B Marketing ROI

delicious b2bmarketing

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads.

B2B 1

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online?

A great example of B2B social media marketing

grow - Practical Marketing Solutions

Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays' announcement on a new R&D Center in Michigan and 1,200 new jobs is a wonderful illustration of why they earned this honor.

B2B Marketing Zone - Official Launch July 1

B2B Marketing Zone Posts

We are officially launching the site today. If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. I want to especially thank. Buzz Marketing for Technology. Content Marketing Today. Marketing Interactions. PR Meets Marketing. WebMarketCentral. For helping to make this happen.

B2B 0

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results