Blog: The Right Digital Approach to Customer Engagement
OCTOBER 2, 2019
Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships. Failing to do so results in customer churn, and since it costs five times as much money to capture a new customer than keep an existing one, organizations will do themselves well if they optimize the longevity of their present clientele.