Sat.Sep 28, 2019 - Fri.Oct 04, 2019

Blog: The Right Digital Approach to Customer Engagement

Conversica

Successful business-to-business (B2B) organizations understand that winning a customer is only the beginning of a healthy rapport. In order to keep customers happy and spending, B2Bs need to nurture existing relationships.

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond.

How to Convince Clients to Invest in Long-Term Content Marketing

ClearVoice

More than ever, talented wordsmiths are using their skills to spread far and wide across industries. A journalist’s gig used to be to report, a researcher’s to comb through data and a marketer’s to attract — but now they’re all combined under the umbrella of content marketing.

The Science Behind the Best Instagram Bios

Buffer

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about!

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there.

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Influencer Marketing Strategy Is Changing: How to Adapt

B2B PR Sense

Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?

Report: Only 1-in-4 B2B Marketers are Seeing Results from their Marketing Automation Platform

KoMarketing Associates

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities.

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6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information?

The Ultimate Guide to Academic Marketing Essay Writing

Webbiquity

Sponsored post. Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Many CTAs Should I Use?

Act-On

Marketers can’t ever seem to agree on how many calls-to-action to include on a webpage, email, or piece of content. Let’s set the record straight! Content Marketing Demand and Lead Generation Marketing Strategy

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How to Deal with a Troll on Social Media

Modern Marketing

One of the best reasons to use social media and other online platforms as a business is to engage with your audience. You get immediate feedback and love for your products and services. However, there’s always bad with the good.

How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked.

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How To Generate More MQLs from a B2B SEO Program

KoMarketing Associates

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Software Research Reports and the Marketing Automation Selection Process

Act-On

Tech companies like to point to their recognition in various analyst reports, but have you ever wondered how they wound up in those reports to begin with? Marketing Automation Marketing Strategy

What’s the DNA of Great Shareable Content?

Modern Marketing

While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result, marketers are theoretically able to reverse-engineer the process of creating engaging, high-quality content.

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The 6 Best Sales Tools for Boosting Your Revenue

Marketing Insider Group

Sales teams are all about efficiency. The faster they can get from contact to contract, the better. Sometimes, increasing sales velocity means investing in training. Other times, it requires reconfiguring team roles.

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Survey: Most B2B Marketers Say Their Company ‘Appropriately’ Prioritizes Customer Retention

KoMarketing Associates

Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Tips to Optimize Your Website to Drive More Conversions

Act-On

These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome ROI. Demand and Lead Generation

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow.

Create Moments of Joy

Modern Marketing

Welcome to episode 6 of On the Fly! On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

Report: 73% of B2B Customers Now Evaluate Several Options Before Buying from Marketers

KoMarketing Associates

As B2B marketers look to fulfill the needs of their customers, new research shows that their target audience is now looking at more sources than ever before to research and evaluate their purchases.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Metrics Every Business Should Be Monitoring

Biznology

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. There are about 30.2

25 Influential Women To Watch in Marketing Operations

EverString

Women. The post 25 Influential Women To Watch in Marketing Operations appeared first on EverString. Industry Marketing

How to Thrive in the Experience Economy—and How Oracle CX Unity Is More than a CDP

Modern Marketing

Today’s customers—both B2B and B2C—are firmly in the driver’s seat of the “ Experience Economy ,” a once-in-a-generation shift of power from brands to buyers.

The Best Reason to Do Content Marketing? Organic Search

Content Marketing Institute

Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on. Continue reading → The post The Best Reason to Do Content Marketing? Organic Search appeared first on Content Marketing Institute.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Five Ways it Pays to Caption Your Videos

Biznology

If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s machine-generated captions.

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Big Survey: 14 Link Building Strategies Professionals Choose in 2019

SEMrush

We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required resources.

Modernize Your Business’ Navigation System with Cloud AI

Modern Marketing

Do you remember the excitement you had when you were young and finally had a piggy bank full of coins?

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