Sat.Sep 02, 2017 - Fri.Sep 08, 2017

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. That pitfall is paid search. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270
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3 Skills Every Hybrid Marketer Must Master

Marketing Insider Group

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […].

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Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them….

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7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. “The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent over the next 12 months.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. To build some suspense, let’s first review who else has been buying CDPs. We can skip over the first 3.8 billion years of life on earth, when the answer is no one.

More Trending

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Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives. This week, we try and help you start creating your own influencer marketing strategy.

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Brand Quarterly Features Kaon Interactive CEO: ‘How Smartphones Will Change Mixed Reality for the Enterprise’

Kaon

Yesterday, Brand Quarterly released its September issue focused on technology. As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space. Read ‘ Reality Check: How Smartphones Will Change the Mixed Reality Game for the Enterprise ‘ Filed under: 3D Products , CEO Corner , Geek Talk , Hardware Trends , Marketing Guru ,

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Everything you need to know about offline marketing

Biznology

We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years. As digital and offline marketing are being combined in so many organizations, it might be useful for you to check back on some of our popular articles from the past on offline marketing. Enjoy!

Marketing 177
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The Top Marketing Challenges in The Engagement Economy [Research]

Marketing Insider Group

A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […].

Research 233
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Research Shows Personalization Benefits Email Marketing Campaigns

KoMarketing Associates

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email.

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Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Only one of these is still true.

Twitter 167
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Reddit is rolling out new user profile and moderation features

Biznology

My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago. I have been on reddit for over 11-years and it’s taken 5-months to receive this “post-to-profile” experience. I had spent two days writing a blog post love letter to my 7-year old bike over the weekend and ended up sharing that love with the /r/bicycling/ sub on reddit.

Profiling 164
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5 Event Marketing Examples We’re Still Talking About

Marketing Insider Group

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Survey: Lead Nurturing Efforts Need Improvement for Most B2B Marketers

KoMarketing Associates

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. The researchers of the report asked B2B marketers to rate the benefits they experience from lead nurturing on a scale of one to five (five being the most beneficial).

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Modular Content Creation vs. Traditional and Structured Content Approaches

Avitage

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences.

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Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content?

Tactics 150
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5 Ways to Transform Your Content From Adequate to Awesome

Marketing Insider Group

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]. The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on Marketing Insider Group.

Content 168
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 12 Best Social Pros Podcast Episodes of All Time

Convince & Convert

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. 12.

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What is a Leveraged Content Supply Chain?

Avitage

In What is a Content Supply Chain? I identified the shortcomings of the traditional and still prevalent process by which B2B organizations create content. I concluded by saying the question is, How do you design a content supply chain process that will optimize 10 essential content criteria, especially the need to scale without concomitant investment, or compromises to important criteria?

Content 120
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Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE. I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and opt to check Slack in the morning vs. social media channels.

Linkedin 141
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Weekend Reading: “Killing Marketing” by Joe Pulizzi

Marketing Insider Group

For the 139th episode of The Marketing Book Podcast, I interviewed Joe Pulizzi, co-author with Robert Rose of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit. Killing Marketing explores how successful companies are ending the marketing as we know it – in favor of an exciting new model in which the marketing […].

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

It’s that time of year! Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session! While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list.

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How to Use Social Media to Capture and Nurture B2B Leads

Kapost

It’s hard to imagine life without social media. Almost everyone you know is on one platform or another. In fact, Statista found that there are about 2.4 billion social media. The post How to Use Social Media to Capture and Nurture B2B Leads appeared first on Kapost Content Marketing Blog.

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Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Only one of these is still true.

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Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast]

Marketing Insider Group

If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick […]. The post Hand-Making Tech & Embracing Slow Growth in the Digital Age [Podcast] appeared first on Marketing Insider Group.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Three Ways to Measure Success in the Engagement Economy

Adobe Experience Cloud Blog

Metrics, metrics everywhere, and still no way to know how you’re doing. That might be an exaggeration, but it’s certainly the way it can feel sometimes, especially in an era where interactions, data, and real-time customer feedback are at an all-time high. I recently attended an interview our Global Vice President of Product Marketing, Matt Zilli, did with theCUBE, on how to address success in the Engagement Economy.

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Use Keyword Research to Drive Your Content Operation

Kapost

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. Done right, they can also inform your editorial. The post Use Keyword Research to Drive Your Content Operation appeared first on Kapost Content Marketing Blog.

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10 Statistics That Will Make You Seriously Consider Retargeting

Spiralytics

Retargeting can be a powerful digital marketing tactic, as it tracks people who visit your website and display your retargeting ads to them as they visit other sites.