Sat.Sep 02, 2017 - Fri.Sep 08, 2017

Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives.

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7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent over the next 12 months. Furthermore, B2B CMO’s foresee social media spending rising to 18.5

8 Marketing Podcasts You Should Subscribe to and Listen to Right Now

Act-On

Become a better marketer by listening to these eight marketing podcasts. Digital Marketing Podcast b2b podcast content best practices content marketing marketing podcast podcast rethink marketing podcast rethink podcast

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. That pitfall is paid search. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

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Why Empathy Is Necessary for a Customer-Centric Strategy

Modern Marketing

Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy for convincing an unsuspecting group of buyers to make the leap with her company’s product.

Seven Ways to Boost Your Marketing with Holistic Strategies

Act-On

Here are seven holistic strategies to boost your marketing campaigns. Marketing Strategy B2B marketing b2b marketing strategy content marketing strategy digital marketing digital marketing strategy holistic marketing integrated marketing marketing strategies marketing strategy

Everything you need to know about offline marketing

Biznology

We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years.

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7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017

Marketing Insider Group

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […]. The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group. Marketing Strategy

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Things About Email Marketing Your Boss Will Want To Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget.

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Why Everything Your Customer Touches is Content Marketing

Act-On

In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization. Content Marketing Marketing Strategy content content marketing content marketing strategy organized content marketing

Reddit is rolling out new user profile and moderation features

Biznology

My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.

The Top Marketing Challenges in The Engagement Economy [Research]

Marketing Insider Group

A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […]. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group. Content Marketing

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Behold the Business Value of Omni-Channel Orchestration

Modern Marketing

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day.

How Marketers can Take Action on GDPR Today

Act-On

It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Are you ready? Email Marketing EU/UK EU Data Protection GDPR General Data Protection Rules

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Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

3 Skills Every Hybrid Marketer Must Master

Marketing Insider Group

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]. The post 3 Skills Every Hybrid Marketer Must Master appeared first on Marketing Insider Group. Marketing Strategy

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system.

Five Ways to Ensure Every Email Makes It To The Inbox, Every Time

Act-On

Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time. Email Marketing b2b email deliverability deliverability best practices email best practices email deliverability email marketing inbox placement

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. When we look at our purpose as marketers, it is quite the same: we want to create meaningful connections with our audience on as many viable platforms that we can.

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5 Event Marketing Examples We’re Still Talking About

Marketing Insider Group

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […]. The post 5 Event Marketing Examples We’re Still Talking About appeared first on Marketing Insider Group.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE.

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed.

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Research Shows Personalization Benefits Email Marketing Campaigns

KoMarketing Associates

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email.

Weekend Reading: “Killing Marketing” by Joe Pulizzi

Marketing Insider Group

For the 139th episode of The Marketing Book Podcast, I interviewed Joe Pulizzi, co-author with Robert Rose of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit. Killing Marketing explores how successful companies are ending the marketing as we know it – in favor of an exciting new model in which the marketing […]. The post Weekend Reading: “Killing Marketing” by Joe Pulizzi appeared first on Marketing Insider Group. Content Marketing

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!