Sat.Sep 02, 2017 - Fri.Sep 08, 2017

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed.

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Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

Trending Sources

Expert Interview Series: Kate Athmer of Integrate on the Challenges of Demand Generation

Reachforce

Kate Athmer, Director of Demand Orchestration at Integrate, leverages creativity, data and technology to build revenue-driving marketing programs. We recently asked Kate about the common challenges businesses face with demand generation and how they can overcome them.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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5 Things About Email Marketing Your Boss Will Want To Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent over the next 12 months. Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Content Marketing 2017: Top 200 Global Influencers

Onalytica B2B

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Why Empathy Is Necessary for a Customer-Centric Strategy

Modern Marketing

Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy for convincing an unsuspecting group of buyers to make the leap with her company’s product.

The Top Marketing Challenges in The Engagement Economy [Research]

Marketing Insider Group

A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […]. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group. Content Marketing

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

How Marketers can Take Action on GDPR Today

Act-On

It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Are you ready? Email Marketing EU/UK EU Data Protection GDPR General Data Protection Rules

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. That pitfall is paid search. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

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3 Skills Every Hybrid Marketer Must Master

Marketing Insider Group

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]. The post 3 Skills Every Hybrid Marketer Must Master appeared first on Marketing Insider Group. Marketing Strategy

Everything you need to know about offline marketing

Biznology

We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years.

Change or Transformation: What is it You Really Want?

Type A Communications

September 5, 2017 by Boudewijn Roubroeks I see a misconception when people/organizations are talking about change and transformation. Both terms are mixed up. Sometimes they say they want a transformation. read more. Change Management Purpose Boudewijn Roubroeks change The Thrive Transformation

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Traditional Video Hosting Versus New Gen Video Platforms

Vidyard

Using video is more than just a great way to help you tell your story and engage your audience. It can be a strategic driver of value across your entire business.

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We Need Better Audience Segmentation in B2B Content Marketing

Content Standard

Are you using audience segmentation in your B2B content marketing? In my role as a content strategist for a Fortune 100 software company, I often work with writers executing the strategies that I design.

You Had a Great Event. Now What?

LeanData

The fall conference season is about to kick into high gear. That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. And the biggest event of all is looming in November — Dreamforce.

BrightEdge Content Launched. Get Ready for Smart Content

Brightedge

B2C 30

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

30 Books to Help Make You a Better Marketer

Modern B2B Marketing

It’s that time of year! Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session!

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What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture

Content Standard

Disclaimer: There are no Game of Thrones spoilers ahead. Feel free to read with ease. Since the dawn of advertising, brands and pop culture have been inseparable.

5 things I learned from my month off social media

TaylorMadeIn KEW

September has come. The nights are noticeably cooler and each day is darkening that much earlier. Summer is over. Credit: Terry Rodham. Which means I’m home from my summer holidays and my search for serendipity – back online, back blogging and engaging once more with my social media feeds.

Five Ways to Ensure Every Email Makes It To The Inbox, Every Time

Act-On

Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time. Email Marketing b2b email deliverability deliverability best practices email best practices email deliverability email marketing inbox placement

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Should I Quit My Job? 9 Signs It's Time

Hubspot

And that’s actually pretty great. None of us will be happy in our careers every day of every year. If that’s what you’re looking for, good luck. But you should find satisfaction in the work you do regularly.

Behold the Business Value of Omni-Channel Orchestration

Modern Marketing

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day.

Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 2

Content Standard

It’s been a whirlwind few days at Content Marketing World, but I’m back home in Boston, putting the finishing touches on my event coverage in the wee hours of the morning. (My

The Marketing Tools Salespeople Really, Really Love.

Televerde

Part 2 of 4. In our most recent survey, What Does Sales Need & Want from Marketing , we asked more than 200 B2B sales executives a number of questions about their relationship with their marketing departments.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.