Sat.Dec 04, 2010 - Fri.Dec 10, 2010

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

Buzz 93

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective.

Work 77

Trending Sources

20 of the all-time best Twitter bios

grow - Practical Marketing Solutions

Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. I apologise in advance.

Best 64

The New Marketing World: Conversations not Campaigns

B2B Lead Generation Blog

In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I'm honored to be asked to share my insights with their channel partners from around the world. And I can’t wait to hear firsthand the challenges and opportunities these marketers are dealing with. The timing of this event couldn't be better. Marketing is undergoing a remarkable evolution at this moment.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

The New Marketing World: Conversations not Campaigns

B2B Lead Generation Blog

In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I’m honored to be asked to share my insights with their channel partners from around the world. And I can’t wait to hear firsthand the challenges and opportunities these marketers are dealing with. The timing of this event couldn’t be better. Marketing is undergoing a remarkable evolution at this moment.

40 Social Media B2B Infographics

Sales Intelligence View

After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. InsideView puts out infographics on a regular basis, two are included in this post with more to come. These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0 Dreamforce Enterprise 2.0

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now.

The Future of B2B Marketing: It's Social

B2B Marketing Insider

The Future's So Bright. I received a question on twitter yesterday from Billy Mitchell, Senior Creative Director at the MLT Creative agency: he asked me “What is the future of B2B Marketing?” This got me to thinking

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Why PR Doesn't Drive Sales

Hubspot

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. The key factor in bridging the gap that most people miss is marketing efforts.

PR 16

Five Characteristics of a Good B2B Marketer by Christopher Ryan

Great B2B Marketing

A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?” After taking a little time to think about this subject, here are my top five criteria: Understands pull marketing. Most of our clients are doing some form of pull marketing.

B2B 21

Social media success story: Marketing a medical practice

grow - Practical Marketing Solutions

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues.

Case Study: Using a Scenario to Select Business Intelligence Software

Customer Experience Matrix

Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. While this post shows results from one test, rankings could be very different for someone else.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

10 Common Business Blogging Questions Answered

Hubspot

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar.

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Where do you turn?

Winning the Social Media Engagement Contest

The ROI Guy

Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn. In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most engaged with the community, and what factors led to this engagement popularity.

What’s the next big idea in B2B?

MLT Creative

It’s a question you may often think about – I sure do. As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

A Marketer's Guide to Tracking Online Campaigns

Hubspot

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing.

Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image by Benjamin Ellis via Flickr. Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking

LinkedIn Tip 5: Developing New Contacts through "Introductions.

Marketri

Overcoming blogging’s fear factor

grow - Practical Marketing Solutions

I talk to a lot of bloggers. In fact I speak to some blogger somewhere almost every day … supporting, encouraging, listening, and helping where I can. And I think I’ve determined the biggest hurdle that keeps people from ever beginning a blog. . It’s not a lack of ideas.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Create a Social Media Optimized Email Signature

Hubspot

Email isn't dead. We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix!

Content Marketing Tips to Get More “Juice”

Writing on the Web

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues.

Love Your Vendors, Get Tough with Your Clients

The Content Factor

I recently heard this advice from an experienced business consultant: instead of loving your clients and being tough on your vendors, it's time to love your vendors and get tough on your clients. His rule-of-thumb is contrary to conventional wisdom ; I was intrigued and asked him to elaborate.

The Value of LTRs with Freelance Copywriters

WriteSpark

One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Month after month, year after year, they come back to me with new assignments.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

New Data: Gender Differences in Blog Reading Behavior

Hubspot

I've been doing a ton of research for my upcoming Science of Blogging webinar on December 9th and I've found a bunch of really interesting things, including some differences in the way men and women read blogs. This data comes from a survey conducted with over 1400 social-media using American adults.

Remembering Tom

Paul Gillin

Of the thousands of people who pass through our lives, few stand out as true originals. The world lost one last week. Tom Monahan died of ALS at the age of 58. He was way too young. Tom was a treasure.

Emotional Marketing Makes Memories

Writing on the Web

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection.

Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views).

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results