Sat.Jan 03, 2015 - Fri.Jan 09, 2015

40 Must-Read Blogs For Entrepreneurs

Marketing Insider Group

By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice.

Lead nurturing via email series and content marketing

B2B Lead Generation

Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program.

Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.]

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Marketing Insider Group

By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014.

More Trending

There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings.

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Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Technology marketing has entered a new phase. Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

In few professions has the emergence of social media been such a double-edged sword as public relations.

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Steal This Technique for Your Next Sales Email

The Point

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

2015 is the Year of Message Boards and Forums

Biznology

In the beginning, the Internet was populated by an infinite number of ad hoc communities.

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What is the Best Content to Use for Each Stage of the B2B Sales Cycle? [Infographic]

Crimson Marketing

Key takeaways include: Blogs and newsletters are most valued by B2B buyers early in the sales cycle, when they are starting to learn about a topic and evaluate products/vendors.

Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies.

5 2015 Predictions Only a B2B Marketer Would Care About

Digital B2B Marketing

It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Internet of Everything is Here

Biznology

At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things.

Business in 2015: How the CMO and CIO Will Determine the Future

Crimson Marketing

The two executive roles that matter most for 2015 are the CIO and the CMO. How they define their relationship and joint business strategy will determine their company’s future. . It’s no longer enough for the CMO to focus only on marketing and promotion.

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How to Have a Successful Marketing Automation Implementation

ANNUITAS

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system. What is your Demand Generation Strategy?

Marketing Big Data: Start this Year with a Plan

Reachforce

By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. By year end, we’re dealing with a quarter of our targeted prospect list being stale. Which 25%? Who knows. wouldn’t it be nice to be able to say… who cares !). Start this New Year on the right foot and get a plan in place for maintaining your house list throughout the year.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

From “digital first” to “digital everyone”

Biznology

Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available.

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Continuum and Process vs. Event, Project or Campaign Thinking

Avitage

The consensus is clear. It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking.

10 Innovative Marketing Events Happening in 2015

Modern Marketing

Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready!

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 trade show marketing mistakes

Biznology

The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit.

The Top 10 Benefits of Using Social Media Marketing for Business

Hinge Marketing

Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media.

Courting Your Customer: Relationship Advice for Marketers

Modern Marketing

Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience.

7 Reasons Your Healthcare Website Content is Just Plain Awful

Fathom

It’s easy to tell if your healthcare website content is failing. A quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.