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Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. MORE
In the beginning, the Internet was populated by an infinite number of ad hoc communities. MORE
The two executive roles that matter most for 2015 are the CIO and the CMO. How they define their relationship and joint business strategy will determine their company’s future. . It’s no longer enough for the CMO to focus only on marketing and promotion. MORE
By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. MORE
Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. MORE
The consensus is clear. It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. MORE
Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! MORE
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams. MORE
This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. MORE
One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us. MORE
As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. MORE
It’s easy to tell if your healthcare website content is failing. A quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. MORE
Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] MORE
This is the second post on the Internal Social Business for Leaders series. The first one covered the most basic activity there, getting your profile done. After finishing that, you’re likely having that feeling of getting in the middle of a party by yourself and wondering if you should leave. MORE
It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. MORE
The post When Is the Right Time to Pass a Lead to Sales? appeared first on Salesfusion. Marketing Blog B2B Marketing MORE
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience. MORE
Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system. What is your Demand Generation Strategy? MORE
Technology marketing has entered a new phase. Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. MORE
By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. MORE
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. MORE
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit. MORE
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it''s the latter, here''s how. It’s no secret that the nature of lead generation and sales is changing. MORE
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times. MORE
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”. MORE
Marketing Insider Group
JANUARY 5, 2015
By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice.
B2B Lead Generation
JANUARY 5, 2015
Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program.
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KoMarketing Associates
JANUARY 8, 2015
One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us.
The Forward Observer
JANUARY 6, 2015
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it''s the latter, here''s how. It’s no secret that the nature of lead generation and sales is changing.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Marketing Insider Group
JANUARY 7, 2015
By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JANUARY 6, 2015
It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings.
The Point
JANUARY 9, 2015
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”.
Biznology
JANUARY 6, 2015
In the beginning, the Internet was populated by an infinite number of ad hoc communities.
Crimson Marketing
JANUARY 7, 2015
The two executive roles that matter most for 2015 are the CIO and the CMO. How they define their relationship and joint business strategy will determine their company’s future. . It’s no longer enough for the CMO to focus only on marketing and promotion.
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Industrial Marketing Today
JANUARY 9, 2015
Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.]
Avitage
JANUARY 7, 2015
The consensus is clear. It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking.
Biznology
JANUARY 7, 2015
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things.
Modern Marketing
JANUARY 7, 2015
Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready!
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
NuSpark
JANUARY 3, 2015
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times.
ANNUITAS
JANUARY 6, 2015
As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies.
Biznology
JANUARY 9, 2015
Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available.
Modern Marketing
JANUARY 6, 2015
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Hinge Marketing
JANUARY 5, 2015
Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media.
Fathom
JANUARY 7, 2015
It’s easy to tell if your healthcare website content is failing. A quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea.
Biznology
JANUARY 5, 2015
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit.
Modern Marketing
JANUARY 5, 2015
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
ANNUITAS
JANUARY 8, 2015
Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system. What is your Demand Generation Strategy?
Salesfusion
JANUARY 7, 2015
The post When Is the Right Time to Pass a Lead to Sales? appeared first on Salesfusion. Marketing Blog B2B Marketing
Biznology
JANUARY 8, 2015
This is the second post on the Internal Social Business for Leaders series. The first one covered the most basic activity there, getting your profile done. After finishing that, you’re likely having that feeling of getting in the middle of a party by yourself and wondering if you should leave.
Marketing Action
JANUARY 5, 2015
This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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